Why should I take this certification?
This course will teach you about how to develop and manage brand image. The certification tests the candidates on various areas in brand management, product communication, brand portfolio management, brand marketing, long and short term brand portfolio development, developing consumer and customer insight-driven brand marketing strategies and digital management.
In this course you will study & learn
- Branding Basics & Nature of Relationship
- Building Successful Brands
- Brand Names and Brand Extensions
- Co-Branding and Corporate Branding
- Brand Associations and Brand Image
- Brand Loyalty & Brand Equity
- Brand Management Process
- Brand Planning and Brand Potential
- Consumer Search for Brand Information
- Added Values Beyond Functionalism
- Brand Positioning Strategies
- Brand Architecture and Brand Portfolio
- Brand Benefits and Attributes
- Advertising and Branding
- Brand Evaluation and Planning
- Protecting Brands
- Legal Perspectives in Branding
- Online Branding
- Business to Business Branding
- Social Media Branding
How will I benefit from this certification?
An effective brand strategy can bring new opportunities & leverage the brand success. Vskills Certified Brand Manager will find employment in marketing, advertising, brand management & social media departments of various companies.
Companies that hire Brand Managers
Vskills Certified Brand Manager find employment in Top MNC's and organizations like Lava Mobiles, Info Edge, Lintas India, Ogilvy & Mather Ltd, Mudra Communications Ltd, McCann-Erickson India
Brand Manager Table of Contents
Brand Manager Tutorial
Brand Manager Sample Questions
Brand Manager Mock Test
Apply for Brand Manager Certification
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