Sample Questions
 

1. Brand management came into being for which of the following reasons.

A. Companies wanted to achieve scale economies

B. It supplemented financial management practices

C. It suited production and operations personnel

D. Companies wanted to differentiate their products and highlight distinctions in a competitive environment

 

2. A good brand contract should have.

A. Keeps customer perspective in view

B. Delivers promises made with customers

C. Unearths negative promises

D. All of the given options

 

3. Brand assets include.

A. The name of the brand

B. Reputation, relevance, and loyalty

C. Less quality complaints

D. All of the given options

 

4. Brand picture is based on which one of the following?

A. Brand value

B. Brand mission

C. Brand vision

D. Brand image

 

5. What is the name of the tool used by marketers that helps them position products/brands?

A. Competitive map

B. Brand map

C. Perceptual map

D. Position map

 

Answers:      1 (D), 2 (D), 3 (B), 4 (D), 5 (C)

 

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