Nothing touches the customer more than how he or she perceives your corporate image. This fundamental perception not only determines whether the customer will conduct business with you, it also provides competitive advantages, increase employee morale and loyalty, and a future direction for the organization
Developing a powerful corporate brand is a circular, continuous, five-phase process that can be applied at any stage of an organization’s development. The five phases are
- Preliminary Audit, Research and Evaluation
- Analysis, Strategy, Planning and Development
- Creative Exploration
- Refinement and Implementation
- Monitoring, Managing and Marketing of the Corporate Image
