Social media, which relates to the sharing of information, experiences, and perspectives throughout community-oriented websites, is becoming increasingly significant in our online world .Some examples of social media include blogs, forums, message boards, picture- and video-sharing sites, user-generated sites, wikis and podcasts. Each of these tools helps facilitate communication about ideas that users are passionate about, and connects like-minded individuals throughout the world.
Social media marketing is a process that empowers individuals to promote their websites, products, or services through online social channels and to communicate with and tap into a much larger community that may not have been available via traditional advertising channels. Communities exist in different shapes and sizes throughout the Internet, and people are talking among themselves. It’s the job of social media marketers to leverage these communities properly in order to effectively communicate with the community participants about relevant product and service offerings. Social media marketing also involves listening to the communities and establishing relationships with them as a representative of the company.
For many social media marketers, it also refers to reviewing content or finding a particularly useful piece of content and promoting it within the vast social sphere of the Internet. Social media marketing differs from search engine marketing. It does not relate only to searching; it relates to a broad class of word-of-mouth marketing through the internet.
Consumers who become aware of your brand now, even if they aren’t actively seeking your product or service, are likely to remember you in the future and seek you out when they actually do need your product or service. If you leave a positive first impression on your diverse audience, you will likely reap benefits from exposing it to your product early, especially since one of the key ideas of social media marketing is recommendations: the idea behind social media is that friends recommend links, websites, and products to their peers.
