Strong, well-known products provide companies with a real competitive advantage. Use the power of branding to imbue your products with personality and meaning, ensuring they achieve a prominent position in the marketplace.
The right name helps to sell products and service. It bestows individuality and personality, enabling customers to identify with your offerings and to get to know them. It makes products and services tangible and real. Choose name that enhance your company image and that are appropriate for the products and its positioning in the marketplace.
Establish trust in your brand and customers will remain loyal. Branding means developing unique attributes so that your products are instantly recognizable, memorable, and evoke positive association. Some brands have a solid and reliable personality, others are youthful and fun. Choose your company and product name, corporate colours, logo, design and promotional activity to help convey a personality and build a brand.
Customers should be able to look at one of your products and assimilate all that you stand for in a second by recalling the brand values. But remember – A strong brand is not a substitute for quality but an enhancement to it. The service attributes are e.g. friendless, creativity, courtesy, helpfulness and knowledge ability. The creation of a corporate identity is a vital element of branding. Present an integrated, strong, instantly recognizable, individual image that is regarded in a positive way by your customers, and seize every opportunity to strengthen your corporate identity. It is important to maintain corporate identity consistently by issuing written guidelines for staff.
