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Why should I take this certification?

This course will teach you the concepts of planning & evaluating advertising strategies and executing them. You'll be able to combine creative strategies & decision-making skills to make better advertising decisions.

Study & Learn

  • Advertising Management
  • Advertising Planning and Decision making
  • Marketing Communication
  • Brand Building
  • Advertising tactics
  • Media Strategy and Tactics
  • Advertising – Laws and Ethics
  • Global Marketing and Advertising

How will I benefit from this certification?

Vskills Certification in Advertising Management provides an overview of the tools of advertising, process of decision making, techniques of sales promotion, integrated marketing strategies, public relation skills etc.

The certification focuses on assessing the candidate's skills for reviewing advertising opportunities, procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans and conducing advertising research. Vskills Certified Advertising Managers find employment in advertising firms, media outlets, marketing and PR department of various companies.

Advertising Manager Table of Contents

Advertising Manager Course Outline

Advertising Manager Tutorial

Advertising Manager Sample Questions

Advertising Manager Mock Test

Apply for Advertising Manager Certification

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Table of Content

Advertising Environment

  • Evolution of Advertising Industry
  • Theory and Principles of Advertising
  • Purpose and functions of Advertising
  • Modes of Advertisement
  • Advertising Process flow
  • Planning Advertising Framework

Advertising Management

  • Advertising Process Control
  • Role of advertising department
  • Advertising Agency
  • Advertisement Objective
  • Advertisement budget

Advertising Planning and Decision making

  • Marketing Plans and Strategies
  • Communication and Persuasion
  • Advertising Communication System
  • Advertising Plans
  • Role of social, legal and global factors in Advertising Management
  • Decision making Process

Integrated Marketing Communication

  • Communication Mix
  • Role of advertising within marketing
  • Direct Marketing
  • Sales Promotion
  • Public Relations
  • Action-oriented communication

Brand Building

  • Segmentation and Positioning
  • Attention and Comprehension
  • Understanding benefits-based attitudes
  • Brand equity, image and personality
  • Word-of-mouth advertising

Advertising tactics

  • Creative approach and Styles
  • Distraction effect
  • Copywriting

Production and Implementation

  • Advertising Production Process
  • Creation and Production
  • Client-agency relationship

Media Strategy and Tactics

  • Advertising Media
  • Market Experimentation and budget allocation
  • Media Decisions
  • Timing and scheduling
  • Media Planning and Scheduling
  • Media Buying and Organization

Advertising – Laws and Ethics

  • Advertising Standards Council of India
  • Social Responsibility and Self Regulation Code
  • Competitors Lawsuits
  • Advertising agencies and regulation
  • Advertising laws, code and constitution
  • Indian Contract Act, 1872
  • Copyright Act, 1957
  • Patent & Trademarkets Act
  • Defamation & Emblem and Names Act, 1980

Global Marketing and Advertising

  • Market globalization
  • Global production and marketing
  • Cultural differences
  • Consumer behavior and Segmentation
  • Advertising Research
  • Global Branding and Positioning
  • Global Advertising and Organization
  • Message Strategy and Tactics
  • Media tactics


“Exam scheduling to be done through user account” / “Exam once scheduled cannot be cancelled”
Examination Time
01:00 PM - 02:00 PM
02:30 PM - 03:30 PM
04:00 PM - 05:00 PM
05:30 PM - 06:30 PM
10:00 AM - 11:00 AM
11:30 AM - 12:30 PM

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