Why should I take this certification?
This Vskills Certified Campaign Manger certification will teach you important & crucial concepts in campaign management. Learn about campaign development and management, about various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO & computer and internet basics.
Study & Learn
- Creating Great Advertising Institutions
- Developing Campaign Strategies and Plans
- Branding & Positioning
- Strategic Thinking
- Creative Strategies
- Media Planning & Briefing
How will I benefit from this certification?
This course is designed to teach you necessary skills and knowledge required in managing the campaign functions. Vskills Certified Campaign Manager finds employment in marketing, media & public relations departments of various companies.
Companies that hire Campaign Mangers
McCann-Erickson India, Lintas India, Ogilvy & Mather Ltd, Mudra Communications Ltd.
Campaign Manager Table of Contents
https://www.vskills.in/certification/Certified-Campaign-Manager-Table-of-Contents
Campaign Manager Tutorial
http://vskills.in/certification/tutorial/media/certified-campaign-manager/
Campaign Manager Sample Questions
https://www.vskills.in/certification/Certified-Campaign-Manager-Sample-Questions
Campaign Manager Mock Test
http://www.vskills.in/practice/quiz/Campaign-Manager
Apply for Campaign Manager Certification
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TABLE OF CONTENT
Changing World of Advertising
- Introduction
- Advertising
- A Second Nature
Creating Great Advertising Institutions
- Not Just Campaigns
- Creative Ideas
The Advertising Agency
- What is Client Servicing?
- Jobs in a Communications Agency
- Client Servicing/Account Management
- Meetings
Agency Work Flow
- Typical Work Flow in Agency
- Advertising Objectives
Branding
- Branding concept
- What is Branding?
- Successful Brands
Positioning
- Evolution of ‘positioning’
- Determining Positioning
- The product
- The Competition
- The Customer
- Product and Consumer Positioning
- The Position You Want
Strategic Thinking
- Advertising Strategies Spectrum
Consumer Insights
- Digging consumer insights!
- Apparent vs Real Reason
- Informal Research
- Benefit Laddering
Campaign Planning
- Planning Cycle
- Determining Advertising Budget
- Advertising Plan—an Outline
Creativity
- The Creative Process
- Creative Strategies
- Message Formats
- Practical Tips
- How to Brief Creative
- Copy, Folks
- Copy Creation in three Steps
Copy Structure
- Copy Style
- Sell Creative Work
Media Planning
- Being visible
- Maximizing-the advertising exposure!
- Framework to ‘Maximizing Advertising Exposure’
Media Briefing
- The Media Briefing
- Being more visible
- Brand Contact Points
Internet Medium
- Internet be the next big medium?
Line Media
- Sales Literature
- Point-of-sale (POS) display material
- Aerial advertising
- CD’s CD-ROMs, audio and video cassettes
- Ad Bags and Carrier Bags
- Body Media
Advertisement Assessment
How to Present Your Work
Campaigns - David Ogilvy
Computers Basics
- Introduction - What is Computer?
- Characteristics of computer
- Commonly Used Computer Terms
- Units of a computer system
- Representation of information
- Basic Operations of a Computer – Input, Process and Output
- Input Devices
- Output Devices
- Storage Devices
- Types of Software
- Disk Organization Terms
- Operating System
- User Interface
Internet
- Networking Concepts
- Internet Terms (Hypertext, URL, Domain Name)
- Web Browser and ISP
- Upload and download files
- Control of Internet
- Email
- Search Engine Optimization
- Social Media
Shine.com
