1. Companies producing a variety of products and brands often establish a _____ organization.
C. Product-or-brand management
2. The "say no to drugs" campaign sponsored by an organization is an example of _____ marketing.
3. The heart of _____ control is management by objectives.
4. _____ control aims to ensure that the company achieves the sales, profits, and other goals established in its annual plan.
5. Estimation includes:
A. Monitoring project progress.
B. The work breakdown structure.
C. Allocating resources to tasks.
Answers: 1 (C), 2 (B), 3 (B), 4 (A), 5 (B)
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