Vskills certification for Event Management Professional assesses the candidate as per the company’s need for organizing and managing events. The certification tests the candidates on various areas in event management like planning, CPM/PERT, marketing, public relations, human resource management, taxes, laws logistics, financing, branding, catering, safety and security.

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Event Management Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in event management, public relation or marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Companies that hire Vskills Event Management Professional

Event Management Professionals are in great demand. Companies specializing in event management, public relations or marketing are constantly hiring skilled event management professionals. Various public and private companies also need event management professionals for their event management, public relations or marketing departments.

Event Management Table of Contents

https://www.vskills.in/certification/Event-Management-Table-of-Contents

Event Management Tutorial

http://vskills.in/certification/tutorial/management/event-management/certified-event-management-professional/

Event Management Sample Questions

https://www.vskills.in/certification/Event-Management-Sample-Questions

Event Management Mock Test

http://www.vskills.in/practice/quiz/Event-Management

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Table of Content


Introduction to Events

What are Events?

Objectives of Events

Event Characteristics

The Wow Factor

Types of Events

Why Events?

So When Do We Need Events?

Event linked to Product Launch

Company Market Entry

Sales Conference

Product Education

Dealer Conference

Entertainment

Motivational

Workshops

Community Event

Event Manager Skills

Key Skills Needed

Communication Skills

Personality Development

Self Grooming Tips

Stress Management

Time Management

Team Management Skills

Customer Relationship Management

Understanding Customer Behavior

Customers Expectations

Building Customer Relationship

Structure of Events

Events Structure

Event Process

Brief

Concept

Budgeting and Discussion

Venue

Schedule of Items

The Suppliers

Event Planning

Planning

Event Planning

Concept

Project Scope

Feasibility Study

Proceed

Planning

Task Analysis

Scheduling

Analysis and Allocation

Implementation of the Plan

PERT/CPM

Event Marketing

The Marketing Environment

The Marketing Mix

Market research

Research Methods

Event Marketing Plan

Public Relations

Introduction

Functions of Public Relations

Goals of Public Relations

Steps in Public Relations Campaign

Public Relations in India

Site Planning

Basics

Event Settings

Site Selection Factors

Event Logistics

Basics

Scope and Models

Logistics Management

Factors to Consider

Logistic Planning

Event Financing

Financial Management

Income Sources

Expenses

Budgeting

Cost and Cash Flow Management

Financing

Break-Even Analysis

Pricing

Accounting and Audit

Human Resource Management

Introduction

Human Resource Planning

Volunteer Recruitment

Job Descriptions and Analysis

Recruitment and Selection

Screening and Selection

Recruitment Approach

Induction

Training

Supervision and Evaluation

Performance Appraisal

Motivation

Health, Safety and Security

Introduction

Risk Assessment

Fire Safety

Gate and Door Control

Crowd Control

Electrical Installations & Lighting

Food, Drink & Water

Sanitary Facilities

Waste Management

Special Effects, Fireworks & Pyrotechnics

Emergency Planning

Monitoring and Evaluation

Monitoring

Event Evaluation

Evaluation Process

Evaluation Methods

Event Surveys

Media Coverage of an Event

Beneficiary

Spotlight

Creative

People

Example Study - Sahara Kargil Benefit Soccer Match

Media Relations

Introduction

Building Relations with Media

Public Relations Assistance to Media

Media Relations Norms

Press Conference

Holding a Press Conference

Event Branding

Brand

What is Branding?

Brand Equity

Establishing a Brand

Event Branding

Event Branding Principles

Event Catering

Introduction

Types of Catering

Catering Planning

Buffet Set-Up

Suppliers

Distribution

Ancillary Services

Trade Media

Hotel Booking agencies

Convention Bureau/Trade promotion cells

Transport

Tourism

Security

Celebrities and Events

Celebrity Becoming a Brand

Celebrity Advertising

Literature Survey

Image Communication in Marketing

Factors Critical in Celebrity Advertising

Observations on Celebrity Endorsements

Reasons for Celebrity Endorsements

Flaws in Endorsing Celebrities

Property Creation

How to Create Properties

Social, Economic, Political and Developmental Implications

Introduction

The Implications of Special Events

Social and Community Implications of Events

Economic Implications of Events

Finally

Exhibitions

The Revolution Begins

What is Exhibition?

Why Visit an Exhibition

The Economic Impact of Exhibitions

Objective of Holding an Exhibition

Exhibiting for the Right Reasons

Types of Exhibition

Display Work for Your Exhibition

More Than Mere Exhibitions

Augmenting Tourism Numbers

The Indian Viewpoint

ITPO

Exhibitions in India

Exhibitions Overseas

Event Management Laws

Legal Aspects

The Companies Act of

Intellectual Property Law in India

Trademarks

Copyrights

The India Copyright Act

The Trademark Act

Event Management Taxes

Entertainment Tax

Service Tax

A Recap

Identify the Event

Budgeting

Hiring sand Rentals

What Can Marketers Do to Reach This Position?

Marketing Your Event

Creating a Budget

Positioning Your Product /Event

Attractions/ Flip Side

Employment Opportunities

Case Study

Tasty Bite the Way to a Customers’ Heart and Stomach

“Exam scheduling to be done through user account” / “Exam once scheduled cannot be cancelled”
Date of Examination
02-Dec-2017
03-Dec-2017
16-Dec-2017
17-Dec-2017
06-Jan-2018
07-Jan-2018
20-Jan-2018
21-Jan-2018
03-Feb-2018
04-Feb-2018
17-Feb-2018
18-Feb-2018
03-Mar-2018
04-Mar-2018
17-Mar-2018
18-Mar-2018
Examination Time
01:00 PM - 02:00 PM
02:30 PM - 03:30 PM
04:00 PM - 05:00 PM
05:30 PM - 06:30 PM
10:00 AM - 11:00 AM
11:30 AM - 12:30 PM

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