Table of Content
 

Introduction to Events

  • What are Events?
  • Objectives of Events
  • Event Characteristics
  • The Wow Factor
  • Types of Events

Why Events?

  • So When Do We Need Events?
  • Event linked to Product Launch
  • Company Market Entry
  • Sales Conference
  • Product Education
  • Dealer Conference
  • Entertainment
  • Motivational
  • Workshops
  • Community Event

Event Manager Skills

  • Key Skills Needed
  • Communication Skills
  • Personality Development
  • Self Grooming Tips
  • Stress Management
  • Time Management
  • Team Management Skills

Customer Relationship Management

  • Understanding Customer Behavior
  • Customers Expectations
  • Building Customer Relationship

Structure of Events

  • Events Structure

Event Process

  • Brief
  • Concept
  • Budgeting and Discussion
  • Venue
  • Schedule of Items
  • The Suppliers

Event Planning

  • Planning
  • Event Planning
  • Concept
  • Project Scope
  • Feasibility Study
  • Proceed
  • Planning
  • Task Analysis
  • Scheduling
  • Analysis and Allocation
  • Implementation of the Plan
  • PERT/CPM

Event Marketing

  • The Marketing Environment
  • The Marketing Mix
  • Market research
  • Research Methods
  • Event Marketing Plan

Public Relations

  • Introduction
  • Functions of Public Relations
  • Goals of Public Relations
  • Steps in Public Relations Campaign
  • Public Relations in India

Site Planning

  • Basics
  • Event Settings
  • Site Selection Factors

Event Logistics

  • Basics
  • Scope and Models
  • Logistics Management
  • Factors to Consider
  • Logistic Planning

Event Financing

  • Financial Management
  • Income Sources
  • Expenses
  • Budgeting
  • Cost and Cash Flow Management
  • Financing
  • Break-Even Analysis
  • Pricing
  • Accounting and Audit

Human Resource Management

  • Introduction
  • Human Resource Planning
  • Volunteer Recruitment
  • Job Descriptions and Analysis
  • Recruitment and Selection
  • Screening and Selection
  • Recruitment Approach
  • Induction
  • Training
  • Supervision and Evaluation
  • Performance Appraisal
  • Motivation

Health, Safety and Security

  • Introduction
  • Risk Assessment
  • Fire Safety
  • Gate and Door Control
  • Crowd Control
  • Electrical Installations & Lighting
  • Food, Drink & Water
  • Sanitary Facilities
  • Waste Management
  • Special Effects, Fireworks & Pyrotechnics
  • Emergency Planning

Monitoring and Evaluation

  • Monitoring
  • Event Evaluation
  • Evaluation Process
  • Evaluation Methods
  • Event Surveys

Media Coverage of an Event

  • Beneficiary
  • Spotlight
  • Creative
  • People
  • Example Study - Sahara Kargil Benefit Soccer Match

Media Relations

  • Introduction
  • Building Relations with Media
  • Public Relations Assistance to Media
  • Media Relations Norms
  • Press Conference
  • Holding a Press Conference

Event Branding

  • Brand
  • What is Branding?
  • Brand Equity
  • Establishing a Brand
  • Event Branding
  • Event Branding Principles

Event Catering

  • Introduction
  • Types of Catering
  • Catering Planning
  • Buffet Set-Up

Suppliers

  • Distribution
  • Ancillary Services
  • Trade Media
  • Hotel Booking agencies
  • Convention Bureau/Trade promotion cells
  • Transport
  • Tourism
  • Security

Celebrities and Events

  • Celebrity Becoming a Brand
  • Celebrity Advertising
  • Literature Survey
  • Image Communication in Marketing
  • Factors Critical in Celebrity Advertising
  • Observations on Celebrity Endorsements
  • Reasons for Celebrity Endorsements
  • Flaws in Endorsing Celebrities

Property Creation

  • How to Create Properties

Social, Economic, Political and Developmental Implications

  • Introduction
  • The Implications of Special Events
  • Social and Community Implications of Events
  • Economic Implications of Events
  • Finally

Exhibitions

  • The Revolution Begins
  • What is Exhibition?
  • Why Visit an Exhibition
  • The Economic Impact of Exhibitions
  • Objective of Holding an Exhibition
  • Exhibiting for the Right Reasons
  • Types of Exhibition
  • Display Work for Your Exhibition
  • More Than Mere Exhibitions
  • Augmenting Tourism Numbers
  • The Indian Viewpoint
  • ITPO
  • Exhibitions in India
  • Exhibitions Overseas

Event Management Laws

  • Legal Aspects
  • The Companies Act of
  • Intellectual Property Law in India
  • Trademarks
  • Copyrights
  • The India Copyright Act
  • The Trademark Act

Event Management Taxes

  • Entertainment Tax
  • Service Tax

A Recap

  • Identify the Event
  • Budgeting
  • Hiring sand Rentals
  • What Can Marketers Do to Reach This Position?
  • Marketing Your Event
  • Creating a Budget
  • Positioning Your Product /Event
  • Attractions/ Flip Side
  • Employment Opportunities

Case Study

  • Tasty Bite the Way to a Customers’ Heart and Stomach

 

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