Module 1. Introduction to Events

• What are Events?
• Objectives of Events
• Event Characteristics
• The Wow Factor
• Types of Events

Module 2. Why Events?

• So When Do We Need Events?
• Event linked to Product Launch
• Company Market Entry
• Sales Conference
• Product Education
• Dealer Conference
• Entertainment
• Motivational
• Workshops
• Community Event

Module 3. Event Manager Skills

• Key Skills Needed
• Communication Skills
• Personality Development
• Self Grooming Tips
• Stress Management
• Time Management
• Team Management Skills

Module 4. Client Relationship Management in Events

• Understanding the Client Brief and Client Objectives
• Client Expectations vs. Event Feasibility
• Building Trust and Long-Term Client Relationships
• Client Communication — Reporting, Updates, and Approvals
• Managing Client Feedback and Resolving Conflicts
• Client Retention and Repeat Business in Event Management

Module 5. Event Process

• Structure of Events
• Brief
• Concept
• Budgeting and Discussion
• Venue
• Schedule of Items
• The Suppliers

Module 6. Event Planning

• Event Planning Overview
• Concept
• Project Scope
• Feasibility Study
• Proceed to Planning
• Task Analysis
• Scheduling
• Analysis and Allocation
• Implementation of the Plan
• PERT/CPM

Module 7. Event Marketing

• The Marketing Environment
• The Marketing Mix
• Market Research
• Research Methods
• Event Marketing Plan
• Social Media & Digital Marketing for Events

Module 8. Public Relations

• Introduction
• Functions of Public Relations
• Goals of Public Relations
• Steps in Public Relations Campaign
• Public Relations in India

Module 9. Site Planning

• Basics
• Event Settings
• Site Selection Factors

Module 10. Event Logistics

• Basics
• Scope and Models
• Logistics Management
• Factors to Consider
• Logistic Planning

Module 11. Virtual and Hybrid Events

• Rise of Virtual and Hybrid Formats
• Platforms and Tools for Virtual Events
• Designing Hybrid Event Experiences
• Engagement Strategies for Remote Audiences
• Challenges and Best Practices

Module 12. Event Technology

• Event Management Software and Apps
• Online Registration and Ticketing Systems
• RFID and Badge/Access Technology
• Livestreaming and Broadcast Tools
• Data and Analytics in Event Management

Module 13. Sustainability in Event Management

• Concept of Green/Sustainable Events
• Waste Reduction and Eco-Friendly Practices
• Sustainable Sourcing and Vendor Selection
• Carbon Footprint Considerations
• Certifications and Standards for Green Events

Module 14. Event Financing

• Financial Management
• Income Sources
• Expenses
• Budgeting
• Cost and Cash Flow Management
• Financing
• Break-Even Analysis
• Pricing
• Accounting and Audit

Module 15. Human Resource Management

• Introduction
• Human Resource Planning
• Volunteer Recruitment
• Job Descriptions and Analysis
• Recruitment and Selection
• Screening and Selection
• Recruitment Approach
• Induction
• Training
• Supervision and Evaluation
• Performance Appraisal
• Motivation

Module 16. Health, Safety and Security

• Introduction
• Risk Assessment
• Fire Safety
• Gate and Door Control
• Crowd Control
• Electrical Installations & Lighting
• Food, Drink & Water
• Sanitary Facilities
• Waste Management
• Special Effects, Fireworks & Pyrotechnics
• Emergency Planning

Module 17. Monitoring and Evaluation

• Monitoring
• Event Evaluation
• Evaluation Process
• Evaluation Methods
• Event Surveys

Module 18. Media Coverage of an Event

• Beneficiary
• Spotlight
• Creative
• People
• Example Study — Celebrity Clasico (celebrity charity soccer match)

Module 19. Media Relations

• Introduction
• Building Relations with Media
• Public Relations Assistance to Media
• Media Relations Norms
• Press Conference
• Holding a Press Conference

Module 20. Event Branding

• Brand
• What is Branding?
• Brand Equity
• Establishing a Brand
• Event Branding
• Event Branding Principles

Module 21. Event Catering

• Introduction
• Types of Catering
• Catering Planning
• Buffet Set-Up

Module 22. Suppliers

• Distribution
• Ancillary Services
• Trade Media
• Hotel Booking Agencies
• Convention Bureau/Trade Promotion Cells
• Transport
• Tourism
• Security

Module 23. Celebrities and Events

• Celebrity Becoming a Brand
• Celebrity Advertising
• Literature Survey
• Image Communication in Marketing
• Factors Critical in Celebrity Advertising
• Observations on Celebrity Endorsements
• Reasons for Celebrity Endorsements
• Flaws in Endorsing Celebrities

Module 24. Property Creation

• What is an Event Property?
• Why Create a Property
• Conceptualizing a Property
• Building a Property's Identity and Recall Value
• Monetization Models — Sponsorship, Ticketing, and Licensing
• Scaling and Sustaining a Property Over Multiple Editions
• Case Examples of Successful Indian Event Properties

Module 25. Social, Economic, Political and Developmental Implications

• Introduction
• The Implications of Special Events
• Social and Community Implications of Events
• Economic Implications of Events

Module 26. Exhibitions

• The Revolution Begins
• What is Exhibition?
• Why Visit an Exhibition
• The Economic Impact of Exhibitions
• Objective of Holding an Exhibition
• Exhibiting for the Right Reasons
• Types of Exhibition
• Display Work for Your Exhibition
• More Than Mere Exhibitions
• Augmenting Tourism Numbers
• The Indian Viewpoint
• ITPO
• Exhibitions in India
• Exhibitions Overseas

Module 27. Event Management Laws

• Legal Aspects
• The Companies Act, 2013
• Intellectual Property Law in India
• Trademarks
• Copyrights
• The India Copyright Act
• The Trademark Act

Module 28. Event Management Taxes

• Overview of GST on Event Services
• GST Applicability and Rates for Event Management
• Input Tax Credit for Event Businesses
• Compliance and Filing Requirements

Apply for Certification

https://www.vskills.in/certification/event-management-certification