One of the most common career paths begins with a Sales Development role and progresses to an Accounts Executive position. If sales were a high-stakes relay race, Sales Development Representatives (SDRs) and Account Executives (AEs) would be the ultimate dream team. In general, Sales Development Representatives (SDR) are the hunters, tirelessly looking for leads, making cold calls, and setting up golden opportunities. On the other hand, Account Executives are the deal closers, turning those opportunities into signed deals and lasting client relationships. But before you jump into the pool it is very important to understand which role is the right fit for you. Understanding the differences between these two powerhouse roles can help you carve out your ideal path in the fast-paced sales world. So let us break it down!

Sales Development Representatives vs Account Executive: Roles and Responsibilities

In the world of sales, the two wheels driving the engine of revenue generation are – the Sales Development Representative (SDR) and the Account Executive (AE). Consider them as a dynamic power couple, working together to turn potential leads into loyal customers for life. While both play a crucial part in the sales process, their responsibilities, skill sets, and career trajectories are quite different.

• You may say Sales Development Representatives (SDR) are the front-line warriors, focusing on prospecting and lead generation. They are the ones cold-calling, sending emails, engaging on LinkedIn, and qualifying potential clients before handing them off to Accounts Executives. SDRs dont close deals – they just set the stage for success by ensuring that only high-quality leads make it through the pipeline.
• Account Executives, on the other hand, are the dealmakers. Once SDRs identify and qualify leads, AEs take over to pitch, negotiate, and close the sale. They are responsible for conducting demos, addressing objections, managing relationships, and finalizing contracts. Their role is more strategic, requiring a deep understanding of the client’s needs and the ability to convert interest into revenue.

Who is a Sales Development Executive (SDE)?

A Sales Development Representative (SDR) is the first point of contact between a company and potential customers. Their primary responsibility is lead generation and qualification—essentially, they open doors for Account Executives to walk through.

Key Responsibilities of an SDR

• Research potential clients and initiate contact through cold calls, emails, and LinkedIn messages.
• Assess whether a prospect is a good fit based on specific criteria (budget, need, authority, and timeline).
• Schedule meetings or product demos for Account Executives.
• Address common concerns and generate interest in the company’s product or service.
• Keep track of interactions, follow-ups, and lead status in a CRM system.

Skills Needed to Succeed as an SDR

• Strong communication and persuasion skills.
• High resilience and persistence (handling rejection is part of the job).
• Solid research and analytical abilities to identify promising leads.
• Ability to work with sales tools and CRM platforms like Salesforce or HubSpot.

An SDR role is often an entry point into sales, with many professionals transitioning into Account Executive (AE) positions after gaining experience. Strong performance in an SDR role can also lead to opportunities in sales leadership, marketing, or customer success.

Who is an Account Executive (AE)?

An Account Executive (AE) is responsible for closing deals and turning qualified leads into paying customers. While SDRs focus on filling the sales pipeline, AEs handle the actual sales process, from presenting solutions to negotiating contracts.

Key Responsibilities of an AE

• Showcase products or services to potential clients.
• Understand client needs and nurture long-term partnerships.
• Overcome objections, finalize pricing and secure contracts.
• Work closely with SDRs to ensure high-quality lead handoff.
• Track opportunities, forecast revenue, and meet sales targets.

Skills Needed to Succeed as an AE

• Strong negotiation and persuasion skills.
• Excellent relationship-building abilities.
• Ability to handle pressure and meet sales targets.
• Deep product knowledge and problem-solving skills.

Successful AEs often move into Senior Account Executive, Sales Manager, or Sales Director roles. Some may also shift into enterprise sales, business development, or strategic partnerships.

Sales Development Representative (SDR) vs Account Executive: Key Differences

Which Role is Right for You?

You might be a great fit for an SDR role if you:

• Enjoy fast-paced, high-energy environments.
• Love networking and engaging with new people.
• Handle rejection well and stay motivated.
• Want an entry point into sales with room for growth.

You might be a great fit for an AE role if you

• Prefer deep conversations and building long-term relationships.
• Thrive in high-pressure situations with revenue targets.
• Have strong negotiation and problem-solving skills.
• Enjoy closing deals and driving revenue growth.

Both SDRs and AEs are essential to a company’s sales success. If you’re new to sales, starting as an SDR can be a great way to develop foundational skills before advancing into an AE role. If you already have experience in sales and enjoy closing deals, an AE position might be the perfect fit.

Key Performance Metrics for SDRs & AEs: How Success is Measured?

Both Sales Development Representatives (SDRs) and Account Executives (AEs) play critical roles in the sales process, but their success is measured differently. SDRs are evaluated on their ability to generate and qualify leads, while AEs are judged based on their ability to convert those leads into revenue. Below, we wll break down the key performance metrics for both roles.

Key Performance Metrics for Sales Development Representatives (SDRs)

SDRs operate at the top of the sales funnel, focusing on prospecting, outreach, and lead qualification. Their performance is measured based on activity levels, lead quality, and conversion rates.

Activity-Based Metrics (Quantity & Efficiency)

These metrics measure the volume of outreach SDRs perform to generate leads.

• Outbound Calls Made: Number of calls made daily/weekly.
• Emails Sent: Number of emails sent to prospects.
• LinkedIn & Social Outreach: Messages and interactions with potential leads on LinkedIn or other platforms.
• Talk Time (Call Duration): Average time spent speaking with prospects (shows engagement).
• Higher activity levels increase the likelihood of finding qualified leads.

Lead Generation & Qualification Metrics (Quality & Conversion)

These metrics evaluate how well SDRs identify and qualify potential leads before passing them to AEs.

• Leads Generated: Total number of leads sourced.
• Lead Response Rate: Percentage of prospects who respond to outreach.
• Meetings Booked (Appointments Set): Number of discovery calls scheduled with AEs.
• Lead Qualification Rate: Percentage of leads that meet qualification criteria (Budget, Authority, Need, Timing—BANT).
• Conversion Rate (Lead-to-Opportunity): Percentage of leads that turn into real sales opportunities.
• These metrics ensure SDRs are not just reaching out but also engaging high-quality prospects.

Pipeline & Efficiency Metrics (Impact on Revenue)

These metrics track how SDRs contribute to the overall sales pipeline.

• Pipeline Value Generated: Estimated revenue from SDR-sourced leads.
• Sales Accepted Leads (SALs): Leads passed to AEs that meet sales criteria.
• Sales Qualified Leads (SQLs): Leads that move further into the sales pipeline.
• Shows the direct impact SDRs have on potential revenue.

Performance & Effectiveness Metrics

• Follow-up Rate: Measures consistency in reaching out to prospects multiple times.
• No-Show Rate: Percentage of scheduled calls that don’t happen (indicates lead quality).
• Time to First Response: How quickly an SDR responds to inbound leads.
• The faster and more effective an SDR is, the more likely they are to drive results.

Key Performance Metrics for Account Executives (AEs)

AEs operate at the bottom of the sales funnel, focusing on closing deals, revenue generation, and account management. Their performance is measured based on revenue impact, deal efficiency, and customer success.

Revenue & Sales Metrics (Bottom-Line Impact)

These are the most critical performance indicators for AEs.

• Closed Deals (Win Rate): Number of deals successfully closed.
• Revenue Closed: Total sales revenue generated.
• Average Deal Size: Average contract value per deal.
• Quota Attainment: Percentage of sales target achieved.
• Sales Cycle Length: Average time taken to close a deal.
• These metrics directly impact a company’s bottom line and determine an AE’s earning potential (commission, bonuses, promotions).

Pipeline & Conversion Metrics (Sales Funnel Performance)

• Lead-to-Customer Conversion Rate: Percentage of leads that turn into paying customers.
• Proposal-to-Close Rate: Percentage of proposals that result in signed contracts.
• Pipeline Coverage Ratio: Ratio of pipeline value to quota (ensures enough leads are in progress to meet targets).
• These metrics measure how efficiently AEs convert potential opportunities into revenue.

Relationship Management & Retention Metrics (Long-Term Success)

• Customer Retention Rate: Percentage of customers who renew contracts.
• Upsell & Cross-Sell Revenue: Additional revenue generated from existing customers.
• Customer Lifetime Value (CLV): Total revenue expected from a client over time.
• Churn Rate: Percentage of customers lost after onboarding.
• Shows an AE’s ability to build trust and long-term client relationships.

Sales Efficiency & Effectiveness Metrics

• Call-to-Close Ratio: Number of calls needed to close a deal.
• Demo-to-Close Rate: Percentage of product demos that lead to sales.
• Objection Handling Success Rate: Percentage of objections successfully resolved.
• AEs who improve efficiency close more deals in less time.

SDR vs. AE: Performance Metric Comparison

Understanding these key performance metrics can help both SDRs and AEs improve their performance, track progress, and advance in their sales careers.

How SDRs Transition to Account Executives

If you are an SDR looking to level up or just starting your sales career and wondering about long-term growth, this section is for you. Transitioning from a Sales Development Representative (SDR) to an Account Executive (AE) is a common and achievable career move – but it requires strategy, skill-building, and persistence. Let’s break down how you can make that leap and even go beyond.

Transitioning from Sales Development Representative (SDR) into Account Executive (AE) Roles

Moving from SDR to AE will not happen automatically, it needs to be earned. Since AEs handle closing deals rather than lead generation, companies look for SDRs that consistently demonstrate strong sales fundamentals. Here’s how to position yourself for the promotion:

• Consistently Exceed Your SDR Metrics – High-quality leads, meetings booked, and pipeline contributions show your readiness.
• Shadow Top AEs – Learn their process for handling objections, negotiating, and closing deals.
• Ask for Closing Opportunities – Some companies allow SDRs to co-sell or assist AEs—grab the chance!
• Master Product & Market Knowledge – Understand the industry, competitors, and pricing models inside out.
• Develop Strong Sales Communication – Improve storytelling, active listening, and persuasion.
• Express Your Career Intentions – Let your manager know you’re aiming for an AE role so they can guide you.

Key Skills to Develop for Career Growth

As an SDR, you are great at opening conversations. AEs, however, must navigate objections, negotiate terms, and finalize deals. Work on:

• Objection Handling: Learn how to turn “No” into “Yes” through problem-solving.
• Negotiation Skills: Understand pricing discussions and contract terms.
• Sales Presentations: Learn how to deliver high-impact product demos and pitches.

AEs handle multiple deals at different stages. Master:

• Prioritization: Focus on high-value prospects.
• Follow-ups & Nurturing: Keep deals moving without being pushy.

Emotional Intelligence (EQ) & Resilience: Sales is a rollercoaster. The best AEs stay calm, confident, and persistent even after rejection.

Quick Quiz: Are You a Natural Prospector or a Closer?

• Do you love researching, engaging with new people, and crafting the perfect cold email? → You might be an SDR
• Do you enjoy building long-term relationships, handling objections, and negotiating deals? → AE could be your calling.
• Do you get energized by quick wins and rapid outreach? → SDR
• Do you thrive in high-stakes conversations that require persuasion? → AE
• Do you enjoy detailed conversations about business needs and budgets? → AE
• Are you great at keeping track of follow-ups and generating new leads? → SDR

Career Opportunities & Growth Potential

A career in sales offers immense growth potential, high-earning opportunities, and leadership prospects. Whether you start as a Sales Development Representative (SDR) or an Account Executive (AE), both roles provide clear pathways for career advancement—eventually leading to management and executive-level positions.

SDR Career Path & Growth Potential

Starting as an SDR is a great way to enter the sales world. It builds foundational sales skills, including lead generation, prospecting, and outbound sales. The natural next step is transitioning into an AE role, but there are multiple paths you can take.

1. SDR → Senior SDR
   • After one to two years of experience, top-performing SDRs often get promoted to a Senior SDR role with added responsibilities like mentoring junior SDRs and handling larger accounts.
2. Senior SDR → Account Executive (AE)
   • With consistent performance and skill-building in objection handling and negotiation, SDRs can transition to an AE role, where they manage and close deals.
3. AE → Sales Manager → VP of Sales
   • AEs who prove their ability to close deals efficiently can grow into Sales Managers, leading teams of SDRs and AEs.
   • From Sales Manager, the next step is becoming a Director or VP of Sales, overseeing company-wide revenue strategies.

Alternative Path: SDRs can also move laterally into Business Development or Account Management roles, leading to leadership positions in customer success or corporate partnerships.

AE Career Path & Growth Potential

For those who start as an AE or transition from an SDR role, the career path can lead to higher-level sales positions with greater responsibilities and earning potential.

1. AE → Senior AE
   • Experienced AEs who consistently meet or exceed sales targets often get promoted to Senior AE roles. These positions come with larger deal sizes and higher quotas.
2. Senior AE → Enterprise Sales or Strategic Accounts
   • Top-performing Senior AEs often transition to handling large enterprise accounts, which involve multi-million-dollar deals and long-term client relationships.
3. Enterprise Sales → Sales Director → Chief Revenue Officer (CRO)
   • Sales professionals who excel at closing high-value deals can grow into leadership roles such as Sales Director, VP of Sales, or Chief Revenue Officer (CRO), where they drive revenue strategy for an entire organization.

Expected Salaries in India for SDRs and AEs

Salaries in sales vary based on experience, industry, and company size. However, a combination of base salary and commissions makes sales one of the most lucrative career paths.

SDR Salary in India

• Entry-Level SDR: ₹3-5 LPA
• Senior SDR: ₹6-9 LPA
• SDR Manager: ₹10-15 LPA

AE Salary in India

• Entry-Level AE: ₹6-10 LPA
• Senior AE: ₹12-18 LPA
• Enterprise Sales AE: ₹20-30 LPA
• Sales Director: ₹35-50 LPA
• VP of Sales/CRO: ₹50 LPA and above

Commissions and performance-based bonuses can significantly increase earnings, especially for AEs and sales leaders. Many top-performing sales professionals earn double their base salary through incentives.

Choosing the Right Sales Path

Both SDR and AE roles offer strong career growth, but the right choice depends on individual strengths and long-term goals. SDRs develop skills in outreach and lead generation, while AEs focus on deal closing and client relationship management. Regardless of where you start, both paths can lead to executive roles in sales leadership.

Both SDR and AE roles serve as stepping stones to a rewarding career in sales, each offering unique challenges and opportunities. If you thrive on building relationships, identifying potential customers, and setting the stage for deals, an SDR role is an excellent starting point. If you prefer negotiating, closing deals, and managing client relationships, the AE path may be the right fit.

No matter where you begin, sales is a field driven by performance, skill development, and continuous learning. With the right mindset, dedication, and strategic career moves, you can progress from an entry-level sales role to senior leadership positions. Now is the time to assess your strengths, set your career goals, and take action. Consider investing in sales training, networking with industry leaders, or finding a mentor to accelerate your growth. The path to success in sales is yours to shape.

The post Sales Development Representative (SDR) vs Account Executive (AE): Which Sales Role Fits You Best? appeared first on Vskills Blog.

Sales is so much more than just persuading people to buy your product. Let’s dig in to find more about it!

Overview of Sales

The word ‘Sales’ refers to all the activities that are related to selling a product or service. Every organization has a separate department for the same. For business running organizations, the goal of sales is to search and reach out to the potential clients or customers, build a relationship with them, and derive a statement that will benefit the prospect and inturn the company itself.

Business organizations split their sales department into categories on the basis of the following:

1. Region where they are performing sales activity
2. The type or kind of product or service they are selling
3. The target clients or customers

The members of the sales team reach out to potential clients who might show some interest in buying the product or service that the company is dealing with. The ultimate aim is to grab and keep hold of the lead clients and provide them with the best results as per their requirements.

Terms that you would come across while learning about Selling

Following are some of the very common terminology that you might across:

1. Seller

A Seller can also be called a sales associate/agent/representative/person. He/She is any person who performs all the activities associated with selling a product or a service.

2. Prospect

A Prospect can be referred to as an opportunity for the business. It is basically a point of contact where the sales department is up for selling. They use various prospecting techniques like outreaching through emails, making warm calls, try selling socially, etc. And if they find someone interested, then they apply sales closing strategies to turn the potential customer in.

3. Deal

A Deal is be defined as the product or service to be sold and the price associated with it. It has various stages depending upon the kind of business, the products or services, its processes, etc. Customer relationship management helps to keep the track of the performance of the deal. The seller can bring together deal plans to make the selling process easier on the prospect.

4. Sales Pipeline

The sales pipeline is a term used to describe all the steps involved in the process of selling. It gives the people involved in the sales department a visual representation of where prospects are in the sales cycle.

5. Sales Plan

The sales plan outlines the goals, objectives, and strategies for a business organization. It includes every possible detail about target customers, market conditions, revenue targets, pricing, team structure, and more. And it lays out the tactics & strategies the sales teams will use to achieve their goals.

Types of Sales Methodologies

Now we are going to discuss some of the top methodologies adopted by business organizations for selling:

• Inbound Selling: With this sales method, the sales representative plays the role of a consultant. He/She meets with the prospects, solves their problems, and fits in as per their description. 4 actions are taken by the Sales reps here:
  • Firstly, identity
  • Secondly, connect
  • Thirdly, explore
  • Fourthly, advise
• SPIN Selling: This method identifies the prospects’ problems and helps the sales rep to understand the buyer and build a bond with the potential clients. SPIN describes the four kinds of questions sales reps are supposed to and should ask their clients:
  • Situation
  • Problem
  • Implication
  • Need-Payoff
• N.E.A.T. Selling: This is a framework that is used to qualify leads. N.E.A.T. stands for:
  • Core needs
  • Economic impact
  • Access to authority
  • Compelling event.
• Conceptual Selling: Conceptual selling is a method where salespeople uncover the prospect’s concept of their product and seek to understand the prospect’s decision process.
• SNAP Selling: SNAP selling is an acronym for:
  • Keep it Simple
  • Be iNvaluable
  • Always Align
  • Raise Priorities
• The Challenger Sale: The Challenger Sale follows a teach-tailor-take control process. Salespeople teach the prospect, tailor their communications, and take control of the sale.
• The Sandler System: This system prioritizes building mutual trust between the sales rep and prospect. The salesperson acts as an advisor and asks questions to identify the prospect’s challenges.
• CustomerCentric Selling: With this method, the salesperson focuses on communicating with the key decision-makers in the sale, and finding solutions to address their problems.
• MEDDIC: MEDDIC stands for:
  • Metrics
  • Economic buyer
  • Decision criteria
  • Decision process
  • Identify pain
  • Champion

The salesperson asks questions about these topics to help move the prospect to move forward in the sales process.

How can you learn Sales?

Becoming the best in sales requires a perpetual practice. You need to study, understand and learn the art mentally, physically and emotionally every single day of your life.

Observe and Learn

Start your learning by observing and understanding how sales work in different fields. Learn from your surroundings. Learn from a car salesman, learn from an insurance selling executive, learn from investment bankers, learn from your competitors, learn from street food vendors, learn from a store worker, learn from tie-salesmen, learn from waiters in restaurants, etc. We’re always being sold to, and we’re always selling something. Opening your eyes to all of these “deals” being made left and right and fine-tuning your antennas is a huge, and often overlooked, opportunity to turn yourself into a “natural born salesperson”.

Learn from Veterans

One of the most effective ways to learn the finer art of sales is by spending time with the veterans. Veterans are the much-experienced people in a particular field. Having a mentor who is willing to point out your strengths as well as weaknesses is probably the best way to learn and succeed in any profession.

Network with Peers

Along with learning from mentors, don’t forget to build your own network of peers. Search for people around you who are in a similar position like you, and meet up regularly to share ideas, insights, and challenges. These kinds of exchange of knowledge and ideologies can be extremely valuable. Not just because of the strategies and tactics, you’ll get to learn, but also for your own psychology evolving as a sales personality, and building long-term treaties.

Certifications

Getting a certification in sales is an opportunity to distinguish yourself from others to compete in this competitive industry and stand out. A sales certification course might just you to the next level altogether. Numerous certification courses and certification programs exist. Certifications offer an immediate return in the form of increased sales and credibility, as well as a long-term return in the form of new and better habits, ultimately leading to a more successful career.

Vskills Certifications in Sales

• Firstly, Certified Telesales Executive
• Secondly, Certified Sales Manager
• Thirdly, Certified Hospitality Sales & Marketing Professional
• Fourthly, Certified Marketing & Sales Analytical Professional

Most important lessons you’ll learn through selling

Starting out in sales is hard. The difficulty discourages people from pursuing sales as their career, and they miss out on some important life lessons as a result.

Get over the fear of talking to people

The first major lesson you learn is how to talk to people. Meeting new people becomes easier when you are in sales. Becoming comfortable with conversation will open doors for you. A sales job forces you to step outside of your comfort zone and speak to new people. Interacting with people on a daily basis makes you realize how valuable connections are. The larger your network is, the easier it will be for you to make new connections. Being comfortable around new people is an invaluable skill, developing it early helps you get ahead in every area of life.

Deal with Rejection

Be it in any field, you’ll face a lot of rejection in life. Losing obviously never feels good. But sales make you better at facing it. You’ll have to face people who tell you no and learn to not take it personally. The fact that you need to understand is that people don’t say no to you, but they say no to the idea. Learning how to deal with rejections will make you mentally strong. All it takes is consistency. The best salespeople have been rejected countless times, but they never gave up.

Learn to persuade without being pushy

There is a fine line between persuading and being pushy. Persuasion is an art. Finding that balance between persuading and helping is the key. Working in sales will actually help you understand what a customer wants. And that will help you find a solution to persuading people.

Listen > Talk

Another lesson you learn in sales is to get your customer to talk more than you. When you talk with people, you should try to hear their problems and find a solution for them. People often do not want to talk to people they do not trust. A job in sales teaches you how to ask the right questions to get your prospect talking. By hearing them out, you allow them to be more comfortable in doing business with you. They may not realize what they are really communicating, but listening and learning to understand their real need will make you a better salesperson.

Overall, you can learn a lot from a job in sales. You develop skills that otherwise do not get much attention. These skills that you learn during selling prepare you to face many challenges ahead in life. They force you to step outside your comfort zone.

The post What is the best way to learn sales? appeared first on Vskills Blog.

Roles and Responsibilities as a Business Development Manager

Even though Business Development roles and responsibilities may change over time and as per technological advancements, some of the job roles include –

1. As business development professional you will be required to review and qualify leads.
2. You will also be required to identify and communicate with prospects.
3. Also, you will be required to proactively look for new business opportunities.
4. As a working professional you will be required to stay up-to-date with the latest market trends.

Let us hear from Ms Karuna Kochar who has over 15 years of experience in the Business Development area. She has also been a TEDx Speaker, a published author and a Youth mentor.

Q1. How has your experience been in the business development domain?

Answer: There has been a lot of change in business development since I started working. I believe I was in the middle of the transition between how it was and how it is today. Previously, it used to be just about sales. You just needed to pick up the phone, call your prospects, set up a meeting, meet up with the person and close the deal. However, today we can reach people across the globe and business Development itself has segregated into different regions like sales, development of partners, branding, and marketing.

My career course has been extremely varied. I have worked in the domestic market, recruitment, retail, in a bank in Australia, entrepreneur where I learnt Business Development in the local market. It has been an interesting journey since it helped me to understand how each market works.

Q2. Business Development depends a lot on building strong relationships. What is the most important skill in building relationships?

Answer: When we are Business Development people, there are two things to remember, VALUE and people don’t buy products, people buy from other people. Today anything and everything has multiple options so as a Business Development person, what you bring to the table also matters apart from your product. Hence, it’s important to make sure the person needs to like you before the person can buy the product you want to sell.

Q3. What are the most important soft skills when working on basic psychology to help connect better with the stakeholders?

Answer: Communication skills are very important. But along with it, communicating at the right time is equally important. If you are still writing long emails, or still drafting long introductions for yourself, you might fall on your face. You need to be concise and communicative and focus on how much can you tell in how little time. You should be able to introduce yourself in 30 seconds. You should be able to tell the person why they need to buy from you in just 3 basic points.

Q3. How important is customer research when it comes to business development?

Answer: It is extremely important. You cannot just go unprepared to sell your product. You need to understand the customer before trying to determine if they want your product. Today, thanks to Google, it is a matter of minutes to understand the entire history and presence of any organisation. If you know 5 things about an organisation, you can always have better conversations. So, make sure to list these 5 things before taking the conversation further.

Q4. We must keep up with technology or we will lose our relevance. How true it is in the field of Business Development?

Answer: It is very important. Especially with the pandemic, dependency on technology has shot up. Previously, it was okay if you were not tech-savvy, as long as your other skills are up to the mark. But now, it is not true. Today you need to be comfortable with technology and understand what is currently happening in the world or else you might lose the edge that other people might have. So it is good to upgrade yourself and stay up to date. keep understanding up to date. you at least need the basics right.

Q5. What is your opinion about the Digitalization of business development and what steps should be taken towards it?

Answer: Business Development is more about personal relationships, one way to build them is through your digital world. It’s the easiest and fastest. If I have to fix up a meeting with someone far away from me, it’s as easy as reaching out on Linkedin or emailing them. However, that is only the first step. It’s only what happens after that that matters. Digitisation can only give you access to the room, but your personality is what will keep you in the room. Hence, digitisation is great, but don’t rely completely on it.

Q6. Today, companies are using various tools for business development. Also, new tools are constantly coming up in the market. What tools does one need to be successful in business development?

Answer: There are multiple ways to get your work done. The competition will keep increasing and more CRM tools will come in. Personally, I still work using salesforce even though there are multiple new tools available now. It totally depends on which company and what time finds what is relevant. The tools are just a means to gather information. It helps put it in a better format. They are all fairly simple to use and make the work lot easier to manage.

Q7. Networking changed a lot over the last few years. What according to you are the Pros and Cons of Online Networking?

Answer: First of all, It makes meeting people easier. If you have a decent background and people on LinkedIn it’s easy to get a conversation with them. However, the cons are that you can completely lie and people still believe what they see in your profile and vice versa. Also, there’s nothing like a personal meeting. The screen takes away 30-40% of your personality that you can show in real life. So even though the online world is really beneficial and attractive, it can never replace the power of meeting someone face-to-face.

Q8. What are the key strategies that companies or executives in business development should focus on for success?

Answer: We are done and dusted with being salespeople. No more calling up and closing deals. Now, it’s time we start asking more questions and start understanding what the other person needs. The best word to use is value setting. We have stopped having conversations. We are scared that the other person will say NO to us. We need to take a step back to understand people by asking relevant questions, getting the right answers and then pitching for a sale. We are too scared and nervous. We are scared that if we ask questions to this person, they might hang up. It doesn’t work that way anymore.

Q9. How do the new developments align with the business development and marketing initiatives in an organisation?

Answer: Off late, Business Development has branched out into so many different things like marketing, branding, sales, and networking but at the end of the day, it should head down to one thing, making sure your marketing and your Business Development work hand in hand. This is the gap that I notice in the market now. Marketing develops the entire go-to-market strategy and the Business Development team has its own strategy. A successful company will always put branding and Business Development all in one line. Achieving this is not easy because usually marketing and Business Development have a kind of soft-ego fight between themselves. There is always an unsaid competition. However, if a company tries to weave marketing, branding and Business Development into one and make sure that the marketing department is sending out a pitch in the market and the Business Development team is following the same pitch, your effectiveness should be four-fold.

Q10. What are the key skills one needs to be a successful business development professional?

Answer: It is very important to work on yourself. There is no easy replacement for personality. So focus on developing your personality. Make sure you are confident. Believe in your product. You can’t sell if you do not believe in it. Make sure u understand it well before you can sell it. Communication skills also play an important role. Know that talking jargon and big words do not make u seem intellectual. Talking simply will get your message across more effectively.

Q11. What advice would you give to aspirants who wish to join this field?

Answer: Invest in yourself and figure out if you really want to do this. Also, if in case you are an introvert, do not let that affect your decisions. You can be successful in business development by being an introvert. Listening also is a very important quality. make sure you develop it. Focus more on listening than on talking. Lastly, business development is an extremely competitive field. It is very easy to lose focus and give up. However, if you know for sure that this is where you want to make your career, then never give up. Don’t let the world determine whether you can do this or not. You decide what you want to do by yourself.

Become a Certified Business Development Manager with Vskills TODAY!!!

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With the objective of contributing to the company’s profit, increasing sales volume, and long-term growth of an organization, sales management acts as one of the most important functions in a commercial and business enterprise. It not only helps meet the increasing competition but also helps provide improved methods of distribution to reduce cost and increase profits. So, in this blog, we’ll look at the scope and career opportunities in sales management in 2022. Sales management jobs can be found at every level of salary, designation, responsibility, and it has such tremendous scope that there is no shortage of opportunities for people who know how to negotiate and sell things. Sales management is one of the most social professions that one can choose which makes it a great field for one to grow his/her professional network. Thus, in 2022 a job in sales can help you learn best practices for networking, managing relationships, and developing an excellent reputation.

In order to enter into this field as a professional one has to typically have a bachelor’s degree. However, a master’s degree is also sometimes required for advanced positions. Subsequently, fields such as economics, mathematics, management, statistics, and engineering provide you with the requisite understanding of this field. So, let’s discuss more the skills required, learning objectives, and the roles and responsibilities of sales management professionals.

Skills Required

In order to become a proficient sales manager, it is advised for you to possess the following skills and abilities-

• Business knowledge
• Technical skills
• Negotiation ability
• Knowledge of sales planning
• Ability to build relationships
• Communication skills

Learning Outcomes

Learning sales management enables you in-

• Developing a plan for the organization, staffing and training of a sales force.
• Knowing the difference between the skills needed for selling and sales management.
• Developing an effective sales compensation plan.
• Evaluating the performance of a sales person.
• Identifying the key factors in establishment and maintainence of high morale in the sales force.
• Demonstrating a better understanding of major marketing concepts in using proper business communications methods.
• Organizing the sales territories in order to maximize selling effectiveness.
• Evaluating sales and sales management tactics in relation to the current legal standards of practice.
• Demonstrating the ability to use online resources in order to research and prepare written and oral assignments.

Roles and Responsibilities

The duty of a sales management professional is to-

• Manage organizational sales using a business plan that covers sales, expense controls, and revenue.
• Set individual sales targets with the sales team.
• Track the sales goals and report results as required.
• Promote the organization and its products.
• Understand the ideal customers and find out how they relate to your products.
• Meet the planned sales goals.
• Oversee the performance and activities of the sales team.
• Coordinate with marketing team on lead generation.
• Develop the sales team through motivation, and product knowledge education.

Career Prospects

With good communication skills and strategic thinking, candidates from any background with technical knowledge, ability to build relationships, leadership qualities, and interest in sales and marketing can opt for a job profile in this field. For your ease, we have listed below the upcoming career opportunities in the sales management sector-

Sales Managers

Sales managers primarily focus on attaining higher sales goals and targets and therefore have a vital role in deciding the future course of a company. Moreover, sales professionals require excellent skills to preach a person so being good at negotiation and communication skills will help you attain a high position in an organization.

Average Salary: ₹5,04,192

Business Developers

Business developers are at the front of the company and have the dedication to creating and applying an effective sales strategy. Subsequently, their major goal is to drive sustainable financial growth by boosting sales and building strong relationships with clients.

Average salary: ₹9,60,000

Real Estate Managers

Real estate managers are responsible for overseeing the operational aspects of properties. Thus, they supervise maintenance workers, prepare financial statements, and negotiate contractor, supplier, as well as vendor contracts along with the determination of rental income rates.

Average salary: ₹8,00,485 

Marketing Managers

Marketing managers simply focus on the practical application of marketing orientation, methods, and techniques inside organizations, enterprises, and on the firm’s marketing resources and activities’ management.

Average salary: ₹6,50,000 

Telesales Executives

Telemarketing professionals are those who work in call centers and conduct their businesses over the phone. Thus, they work on the principle of turning a call into a sale. Their work also includes gathering information and contacts from potential clients and responding to incoming requests for information. Thus, people with good communication skills and confidence are the ideal candidates for this job.

Average Salary: ₹2,95,000

Marketing Project Managers

Marketing project managers are responsible for the purpose of overseeing marketing and advertising-related projects. Their basic job duties include planning a campaign, collaborating with the director on the direction of the campaign, and overseeing the team of advertising and marketing professionals.

Average salary-Rs.14,22,633

Brand managers

Brand managers analyze how a brand is perceived in the market currently and then proceed to plan how the brand should actually be perceived in order to achieve its goals and objectives and continue ensuring that the brand is being perceived as planned and secure its goals.

Average salary: ₹13,94,902

So, we’ve discussed almost all the upcoming career opportunities in sales management in 2022. Hopefully, this will help the interested candidates analyze their job interests in this field and find out which profile suits them best. So, if you are also looking for better job opportunities in sales and marketing then you can opt for the careers mentioned above.

How to prepare?

Once, you have made up your mind to enter into this field, all you need to do is to follow an appropriate route to reach your goal. The initial stage is to complete your school-level education followed by taking a bachelor’s degree or in some cases, a master’s degree in commerce or management-related field. The next step is to upskill yourself by involving in certification courses relevant to sales, marketing, and management. These certifications help in validating your skills and knowledge of the field whenever you apply for a job.

Don’t worry about where to get a certification from, as we at Vskills provide you with government certification programs and practice tests to help you keep a check on your performance. Thus, you can refer to the following tutorial to understand in detail the certification programs on sales management offered by Vskills. Alongside, you can try out the practice tests in order to test your level of preparation and analyze your performance at each step.

So, what are you waiting for? Get yourself certified in Sales management with Vskills to start your career in this field!!

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In more easy terms, Sales majorly focuses on the needs and requirements of the company whereas marketing concentrates on the needs of the market. Due to increase in the competition between organizations it has become necessary for firms to conduct market research, understand customer’s needs, build connections, and many more. All these activities are performed by Sales and Marketing professionals and therefore they hold a vital position in the corporate world.

In this blog, we are going to discuss some of the highest paying Sales and Marketing jobs in India in the year 2022. We’ve tried our best to guide you with all the roles and responsibilities of all the below-mentioned profiles along with their average salary package to give you an idea of the monetary benefits you many receive if you work hard. Now without wasting anymore time let’s jump into the Top 10 highest paying Sales and Marketing Jobs in India in 2022.

1. Business Development Executive

Businesses today are in urgent need of Business Development Executives because of their ability to advance the growth of the firm to keep them in the competitive market. There is an alarming demand for such professionals in big companies as well as startups. Moreover, if you’re the one who is interested and enjoy being the part of the corporate world then this is the perfect job for you. A career in business development is challenging but can also be incredibly rewarding.

Roles and Responsibilities

• Development of business and sales related activities in a business.
• Their role for advancing the growth of business.

Average Salary: INR 2.46 lakh per annum

Click here to get Certified

2. Business Development Manager

Companies have to maintain and develop good relations with potential clients and understand their views about the product and services provided by the firm. They develop marketing and sales strategies to attain financial gain and customer satisfaction. Moreover, you should have a bachelor’s degree in business administration, marketing, finance, or related fields. Due to increased demand of such professionals it is one of the best and beneficial career for you.

Roles and Responsibilities

• Conduct research for identifying new markets and customer needs.
• Arrange business meetings with prospective clients.
• Promote the company’s products/services.
• Keep records of sales, revenue, invoices, and provide feedback and support after-sales.

Average Salary: INR 5.97 lakh per annum

Click here to get Certified

3. Services Marketing Manager

Services Marketing Managers are in high demand these days. Companies are continuously hiring skilled services marketing managers to work on marketing and offering services of the company. Numerous public and private companies also require services marketing managers for their marketing activities. Moreover, these professionals oversees all the marketing procedures, ensuring efficiency and smooth workflow.

Roles and Responsibilities

• Ensuring the company’s marketing procedures are working smoothly.
• Conduct market research.
• Make direct contacts with potential firms for collaboration.

Average Salary: INR 6.5 Lakh per annum

Click here to get Certified

4. Marketing Planning Manager

These professionals plans, direct, and coordinate marketing policies and programs. They determine the need for products and services offered by a firm and its prospects, and identify potential customers. Moreover, The top five highest paying marketing careers include senior product management director. So, if you’re looking for a career in making yourself a secured future then this job must be the best pick for you. You should definitely explore all the ideas and responsibilities for this job.

Roles and Responsibilities

• Leading the company’s product managers.
• Developing a comprehensive situation analysis.
• Working in the marketing audit, environmental analysis, segmentation, and targeting.
• Working on position, marketing strategies, SWOT, pricing, distribution, communication, ethics, and digital marketing.

Average Salary: INR 16.4 Lakh

Click here to get Certified

5. Consumer Behavior Analyst

A career as a Consumer Behavior Analyst is a very promising and potential one. These professionals study all the disciplines to assess the structure of client consumption attitudes. Making a career in this eclectic sector emerges to be a very attractive option. Moreover, this field marks on domains such as psychology, sociology, anthropology, marketing, arts and aesthetics, and advertising to understand consumer behavior in a competitive economy.

Roles and Responsibilities

• To determine client demands by conducting extensive research, surveys, and focus groups.
• They recognize market trends.
• Performing comprehensive analysis and modellin.
• Extract data, create programme models.

Average Salary: INR 21 lakh per annum

Click here to get Certified

6. Brand Manager

Brand Management is a career within marketing. With the growth of opportunities across industries this job is becoming one of a good choice to make. You need to have some ideas about branding concepts which a marketing course can provide. Analyzing brand position and having consumer insights definitely helps companies to improve their infrastructure. Most importantly, they translate brand elements into plans and go-to-market strategies.

Roles and Responsibilities

• Manage a team of marketing people working on brand initiatives.
• Leading creative development for motivating the target audience.
• Establishing performance specifications, cost and price parameters, market applications, and sales estimates. 
• Measuring and reporting the performance of all marketing campaigns, and assess ROI and KPIs.

Average Salary: INR 9.7 lakh per annum

Click here to get Certified

7. Marketing Manager

A company needs to promote their products and business therefore, companies require professionals who can develop, implement, and create marketing strategies for a product or firm. Moreover, it is important for a Marketing Manager to develop social media skills along with other skills as well. It is definitely not a easy job but it is indeed a very rewarding one. If you want to follow this career then you should start focusing on the very basics and then move towards advancing your career.

Roles and Responsibilities

• They are responsible for the promotion of a product.
• Creating a good market reach brand or the products.
• Develop strategies and business promotional plans

Average Salary: INR 2.94 Lakh

Click here to get Certified

8. Telesales Executives

The telemarketing is clearly on the rise in India, owing to rapid advances in various company operations and MNCs’. These professionals work in call centers and conduct all of their business over the phone. In general terms, a telemarketer’s principal turns a call into a sale. You may also entail gathering information and contacts from potential clients, as well as responding to incoming requests for information. Therefore, if you’re having good communication skills and are confident enough then this job is for you.

Roles and Responsibilities

• Calling existing and potential customers and make them purchase their products and services.
• Recording details of customers’ purchase orders.
• Processing all customer purchases accordingly.
• Generating promising leads for the outside sales team to pursue.

Average Salary: INR 2.95 lakh

Click here to get Certified

9. Campaign Manager

Campaign managers are responsible for planning and implementing marketing communication initiatives. They operate under the direction of a marketing manager to organize campaign-related activities. Moreover, it is a growing job and holds a lot of potential in the coming years. Therefore, you can think of taking this as a career option for a good start in sales and marketing.

Roles and Responsibilities

• Conduct marketing campaigns.
• Recruit and manage contract or freelance staff to operate on campaigns.
• Manage the quality of the content.

Average Salary: INR 2.5 lakh per annum

Click here to get Certified

10. Sales Manager

Sales Managers are in high demand therefore, making them a good choice for job seekers looking to put their knowledge and communication skills to good use when advancing their careers. These professionals focus on achieving higher sales goals and targets therefore have a critical role in deciding the future course of an organisation. Moreover, sales requires excellent skills to preach a person so you work for the same to attain high position in an organization.

Roles and Responsibilities

• Meeting planned sales goals
• Setting individual sales targets with the sales team
• Tracking sales goals and reporting results as necessary

Average Salary: INR 4.83 per annum

Click here to get Certified

The post Top 10 highest paying Sales and Marketing Jobs in India in 2022 appeared first on Vskills Blog.

What is a resume?

By definition, a resume is a one or two-page documents which present job applicant’s skills, experience, training and educational qualifications to job recruiter.  A well-written resume is the best marketing tool to present yourself in this huge, competitive world when you are searching for the desired job in your career path.

A resume is a showcase of one’s qualities that an employer will judge and appreciate. It is considered a very important step and a key to job search.

Why you need a good resume?

Resume is your first impression to job recruiter or employer.  Without seeing anyone personally job recruiter is judging he or she by just reviewing resume. It is the first virtual meeting of employee and employer. It is a formal document revealing one’s capabilities. It is more than a brief document about you. It provides a complete outline of someone including background, skills, education, experience, hobbies and future potential. It gives details of your past achievements to your future employer.

A strong well-written resume makes you able to stand separately among the other competitors. It is the key to open the door for new opportunities that you desired. A strong resume can market your skills, abilities, achievement very well. It has the power to attract job recruiters. The good resume makes favorable impressions of a candidate on an employer. It points out how your eligibility for the applied position. It matches your abilities and position you applied for.

Role of a resume in a career path or job search

Resume plays key roles in everybody’s career path. It is not a biography. The role of a resume is to give a brief statement of someone’s skills, educational qualifications; professional experience, accomplishments in front of a job recruiter or employer. Generally, a resume is considered as a primary tool to get a job.  The purpose of any resume is to market one’s abilities to the potential employer. The well-written resume may make recruiters to think about you as a perfect candidate. A well-written resume helps employer to understand you and consider you as a potential employee.

What does a resume means to employer

For any employer, resume is a candidate brief summary.  But do all the employers have time to read this summary with their busy schedule? Many times resumes are just reviewed. Employers are looking for the right candidate for the job position. They are looking for the skills, experience abilities and qualification which are best matching with company’s job profile. Employers want easy to read a brief description about skills and qualifications. They don’t want any one’s life story or great accomplishments. Employers want well-written and formatted resume which is easy to read and understand. In every resume employers look for the consistency and coherence. Employers generally look for relevant accomplishments and relevant skills for the job profile. Employers look for language grammar, presentation of every resume. They avoid resumes with fancy language, resumes which are difficult to read and with very small fonts, incomplete contact information and irrelevant skills and qualifications. Employers judge the candidate through resume and may call him/her for a personal interview where resumes are strong and satisfactory.

Basic Difference between CV and Resume

1. CV: The long form of CV is Curriculum Vitae is a Latin word which means course of life. CV is a detailed document of two or more pages which focuses on more on achievements than work history. CV includes qualifications, work experience and also honors and publications. CV focuses on general talent. CV is generally in chronological order. CV only changes cover letter for different positions while other details remain same.

2. Resume: It is a brief document generally of one page. Resume focuses on the skills and experiences which are best matching to the job profile. Resume defines how you stand in the competition with other job applicants. Resume focuses on special skills. Resume does not remain same always. Resume can be customized according to the job profile. Resume may be or may not be in chronological order.

Types of Resume

There are four basic types of resume.

1. Chronological
2. Functional
3. Combination
4. Target

Chronological Resume

It is exactly as the name suggest. The resume lists your work or professional experience in chronological order. It starts with your current position and stops at you earliest position when you have started your career. This is the most common resume format preferred by job seekers. Employers also prefer this format as they can directly match the current work experience of candidate and the desired qualifications for the job position. This resume focuses on career progress vertically. This format is perfect for those who have no career brakes or gaps and have strong work history.

It is not compulsory to mention only full time jobs; one can mention his or her part time, freelance or volunteer work.

Functional Resume

Functional resume focuses more on the skills than work history. This type of resume is perfect for those who have career brakes or career gaps. Instead of work history functional resumes gives the details of professional experience and skill and accomplishment. This type of resume is mostly preferred by those who are in the middle of their career and wants to change career paths.  Fresh graduates form colleges and universities also prefer this format as it focuses more on skills than experience.

Combination Resume

As the name suggests combination resumes are the combination of both chronological and functional resumes. This format includes skills and qualification at the beginning. The work history is mentioned below skills. This type of resume focuses on the skills that are matching with the job position. Those who want the career change prefer combination resume. These types of resumes tell the employer about your flexibility and versatility.

Targeted Resume

These types of resumes are customized, specially prepared targeted and focused towards the job positions. This format highlights qualifications, experiences, and skills relevant to the job profile. This format is difficult to create but beneficial when job profile is an exact match to one’s qualifications and skills. This format is also easy for employer to analyze the potential customer.

Along with the standard traditional of resume there are certain non-traditional resumes having info graphs, videos and photos. There are also Mini resumes which have a short summary of work and qualifications.

Sales & Marketing

Difference between sales & marketing

Sales & Marketing are the terms often used together. Both the activities possesses equal goal, getting customers. Sales & marketing department of any company aims to maximize the revenue of the company. Does that mean sales &marketing are similar?

Does marketing manager can become successful sales manager?

Although sales & marketing leads to achieve the same goal but both fields function in a very different way.

Marketing

Marketing activity revolves around four Ps namely Product, Price, Promotion and Place.

1. Product: Product is the main purpose of the whole marketing activity. Product is designed to fulfill customer need or demand.  Marketers should understand the product life cycle, challenges and unique selling points. The recognition of possible customer is a vital task for every marketer. The important task of the marketer is to develop brand in the market and in customer’s mind.
2. Price: Price is the crucial part of marketing activity. It is the actual amount manufacturer wants from buyer. Pricing directly related to sells. The Prices which are very high make it difficult to attract buyers while the prices which are very low also may get neglected by the customer. It is very important to consider the customers point of view while pricing the product. Price also depends on place, competitor’s strategies and time or period when product is available for sale.
3. Promotion:  Promotion is the foundation of sales. The product Promotion can be done using different techniques like advertising on T.V., Radio, Print Material or social media or by sponsorships of events, seminars, workshops etc. All marketing communication strategies comprise promotion.
4. Place: Place is important while promoting any product. In marketing place also synonyms with distribution.  The channels through which products are distributed plays important role in bringing revenues to the manufacturer.

Thus marketing involves customer search, design and development of new products, promotion and distribution. Marketing focuses on creating recognition and appreciation among the buyers, lead generation. Marketing aims to find out what are the customers exact needs or demands. It deals with deep analysis of product or brand in market, brand development in market, development of strategies, proper distribution and promotion of product.

Sales

Sales process involves smaller groups.  Sales person’s task begins where marketing person’s task ends.  Sales include meeting customers directly, person to person contact and convincing customers to buy products. Sales process deals with the matching customer demand with the product specifications. Sales deals with the challenges related directly to the customers. Sales process can be explained as the process of conversion of leads into purchase order. Sales process is involved more in direct customer relations.

Although sales and marketing differ in many aspects, they are interdependent and interlinked. Sales need great foundation by marketing where marketing need great conclusion by sales. One can say marketing is an opening activity and sales is a closing activity for any product. Both the activities should work in harmony to achieve desired goals.

Difference between Sales and Marketing Resume & other categories

The term resume can be defined as the important and essential tool to get desired jobs.  Employers from almost all categories including engineers, IT professionals, lawyers, doctors, pharmacologists, teachers, designers and so many require well written resume to offer a job to a desired and eligible candidate.

But does that mean writing a resume for all categories is similar? No, definitely not. The reason behind this is sales and marketing field is a totally different field, though interlinked with every field. When writing a resume for a technical candidates, lawyers, IT professionals, pharmacy& health care professions, teachers it may be sufficient to mention skill and experience related to only specific or required skills.

These resumes may not require knowledge of one more language or communication skills or designing skills, knowledge of rules and regulations or software skill etc.

But sales and marketing differs as the perfect sales and marketing candidate must be versatile and should have knowledge of many things including technical knowledge of the products, validity of the product, history behind it, market size, other competitors position in the market, customers need and demand, psychology of the customer or behavior of the customers, local or regional language along with fluency in English, promotional activities, knowledge of rules and regulations, pricing etc. If candidate is having experience and skills in all these field it should be mentioned and expressed in the resume.

Thus sales and marketing resumes should be written very carefully. It demands to mention and specify the qualities of a sales & marketing candidates with more emphasis.

The essential skills that must be there on sales & marketing resume

Objectives of sales and marketing resume

Writing objectives for sales and marketing jobs is very crucial.  Objective is the most important paragraph of any resume that is mentioned at the beginning. As earlier mentioned sales and marketing resumes are different from other categories, for anyone who is looking for sales and marketing jobs objectives are very different from other categories also.

The hiring team of any company receives almost 100s of resumes every day. The recruiter can afford to give practically only 10 to 20 seconds for every resume and select which is best for the job position. When employers are looking for sales and marketing resumes, they focus on personality, qualifications, communication skills and content quality in the resume. The perfect candidate for sales and the marketing job is the one who has powerful expression and communication skills. This reflects in his or her resume content also.

The hiring team of any company receives almost 100s of resumes every day. The recruiter can afford to give practically only 10 to 20 seconds for every resume and select which is best for the job position. When employers are looking for sales and marketing resumes, they focus on personality, qualifications, communication skills and content quality in the resume. The perfect candidate for sales and the marketing job is the one who has powerful expression and communication skills. This reflects in his or her resume content also.

Therefore writing objectives in sales and marketing is a first step in getting job. The resume objective defines your goal to the recruiter and. It provides brief information about your skills, target, career path and future ambitions. Resume objective highlights your career summary and your capability for the applied position.

The content and the quality of the objective decide whether the recruiter wants to go through the complete resume or not. The important thing while writing resume is to first understand what is the exact job profile and if you have the desired skills and experience for that specific job profile. If you have relevant skills and experience, then it should be specifically mentioned in the objective. Resume objective should not be more than three to four lines. It should highlight your desire to perform and offer best of your efforts. Your best matching qualities and skills should be strongly mentioned in the objectives.

For every sales and marketing job irrespective of the position (from field sales executive to manager) excellent written and communication skills are must. Therefore while writing sales and marketing resume your communication skills, knowledge of languages, ability to handle team independently and problem solving capabilities should be always highlighted. The well written objective with good content will make recruiter to think about you as a perfect fit for the job position which may increase chances of getting interview letter.

Examples of objective

1. Senior Sales Executive: To use my experience as a sales executive, communication and interpersonal skills to boost sales of the XYZ company, to build the excellent team and network of customers and achieve sales target.
2. Business development manager/Sales Manager: To utilize my sales and marketing experience and communication skills effectively, to increase sales and profit for XYZ company and build dynamic team.
3. Marketing manager: Seeking for the position of marketing manager with the experience of successful marketing of product ABC in the market and skills of team building, problem solving, organizing, planning and managing budget.
4. Marketing manager: Seeking the position of marketing manager with huge experience in marketing, advertising, brand development, promotion and skills digital marketing, print and media advertising, oral and written communication skills, team building and technical skills.
5. Market coordinator: Seeking the position for market coordinator with highly reputed brand like XYZ, with experience in media and communication, digital marketing, independent ream handling, to offer effective and quality support to the marketing team of the company.

Job opportunities in Sales and marketing

Sales and marketing is one of the most departments of every organization. It offers great career opportunities. There are variety of job positions in sales and marketing. One can achieve great success in his professional and personal life while following this career path. There are many challenges on this career path but it allows you grow professionally and personally with making you more competitive and knowledgeable.

Job titles in marketing

The candidates who are looking for jobs in marketing field can look for the opportunities in marketing departments of companies or in marketing consulting firms.

• Marketing manager:
• Marketing team leader
• Brand manager
• Product manager
• Market research analyst
• Marketing consultant
• Promotional head
• Advertising manager
• Marketing trainee
• Digital marketer
• Content writer
• SEO specialist
• Public relation specialist/Corporate communication specialist

Job titles in Sales

The candidates looking for sales jobs can look for the opportunities in sales department of the company or with distributors and suppliers.

• Regional sales manager
• Area sales manager
• Account manager
• Business development executive
• Business development manager
• Area sales executive
• Inside sales executive
• Outside sales executive
• Customer service representative
• Business development analyst
• Customer relationship manager

Job market for sales and marketing

Top industries offering sales and marketing jobs.

Key Components of the resume

The Key components of resume

Writing any resume especially good sales and marketing resume is difficult task. It should be build carefully. There are certain key components which makes resume strong and powerful.

Key Components

1. Format or Visual Presentation: This is the most important component of every resume. How your resume is presented is very important for employer. This is your first impression to the employer. It should be well organized, presentable and should look good at a first glance. Always use professional fonts and layout. The format should be same for all pages in the resume. Use space, paragraphs carefully. Use readable font size.  The well organized and presentable resume does not require colorful text and designs.

2. Keywords: While writing resume, it should be noted that the content should be prepared using professional key word. Use words that are suitable to the job profile and your skills. This will help employer to review your resume and find out if your resume matches with the job position. The employers look for the potential candidate just by reviewing resume. There is no need to write words like ambitious, go-getter, reliable, trustworthy, hard working etc. Focus more on your accomplishments. Use action verbs that highlight your accomplishments. Now companies are scanning the resume through applicant tracking systems and short listing the candidates. Use SEO friendly keyword in the content. SEO friendly keywords are those which are searched most often on the search engine. For e.g. if company is looking for market research analyst, your resume must include word like market analyst, research analyst if you have experience in the same filed.  Use keywords those are result oriented. This is important for sales and marketing resume.

Examples of SEO friendly keywords

3. Cover Letter: Cover letter should be short and concise. It should match with the job description. It should not highlight your history but should focus on how and why you are the potential match for the job. Using same cover letter for all job positions will not work. Cover letter should be customized with different content for different job positions. So re-write cover letter for different jobs.

4. Objective: Your objectives should also match with the job description. It should be professiona and relevant to job position. The objective should be focusing more on how you are going to be more beneficial to the company than your past record. It should highlight those capabilities which are perfectly matching with job profile.

5. Work experience/ History: Always highlight your work which is more relevant to job description. If you done any part time job or any unpaid internship, but that fit with job description, mention it specifically. The employers always prefer those who have prior knowledge and experience.

6. Spelling and Grammar: Always do spell check twice before submitting resume. Correct spelling and grammar is necessity for every resume. Writing correct tense is important. Always write current positions in present tense.

7. Professional and realistic: The good sales and marketing resume should be highly professional and realistic. The reason behind this is the field is vast and requires variety of skills. While writing sales and marketing resume always be realistic .If job position requires ten specific skills and you have only five of it, be realistic and mention only those where you are confident. Be professional to mention your only relevant experiences.

Building Sales & Marketing Resume

Sales and marketing resume specifies all those job seekers looking for the jobs in the field of sales and marketing in various industries. In sales and marketing category includes many different positions. For example sales executive, sales manager, product manager, account manager, marketing analyst, marketing manager, market coordinator, market head, promotional head, advertising head etc. All these positions come under one category i.e. sale and marketing.

The sales and marketing resume must include record of successful achievements or accomplishment.

If someone had worked as a sales representative in past he should clearly mention for what responsibilities he had and also the detailed information about the product and services. The resume should also specify the target achieved, rank obtained among the other team members, sales awards if any,  new accounts generated, difficult accounts handled successfully, leads generated and/or leads converted if any. All these are important ingredients of sales resume irrespective of position.

If someone has worked in a marketing field in past his resume must include new marketing strategies designed, new product launched, promotional events organized and attended, advertising campaigns organized, brand established, designed market awareness programs, awards received and/or successful market campaigns run in the market. All these are important ingredients of marketing resume irrespective of positions. 

To add value to sales and marketing resume it is necessary to highlight your accomplishments and put forth the record of your achievements. It is not only important to qualify results that you obtained while working, but also important to quantify the results. Even if you have slightly exceeded your sales target or you are successful in increasing sales by just by small percentages, it should be specified in the resume. Employers are looking for those candidates who can do value addition to their business, no matter how small or big it is.

Sales and marketing resume must put emphasis on his or her managerial skills, motivational skills, business sense and leadership.

How to write powerful and job ready sales and marketing resume?

Writing sales and marketing resume is different from others as the job demands some extra skills and qualities. These qualities and skills must be highlighted while writing sales and marketing resume. Resume displays your confidence to the employer. It is the show case of your sales and marketing abilities.

Following are few important tips while writing sales and marketing resume.

1. Target employer: While writing sales and marketing resume first figure out who is employer. To whom you are sending your resume. If you are working in a small organization and sending resume to bigger organization mention how you are ready to change and face challenges in new organization in your cover letter. If you are going to smaller organization on a higher position, mention how you are ready to adapt new environment and to build dynamic team. Understand the requirements of the recruiter. Accordingly design and develop your resume.
2. Strong qualities or skills: Put your strong points or qualities first. Mention your sales target achievements prominently. This will exhibit your sales and marketing ability to employer.
3. Duties & Responsibilities: Mention about your duties and responsibilities you are handling currently/ or handled in past in detail. Mention about brief technical details of the product. This will highlight your ability to understand technical details of the products. Employer will get to know how you are well versed with technical terms.
4. Results: Always mention what results you have obtained while performing your sales and marketing job. For e.g. how much market growth your company has obtained? What is the percentage rise in total sales? What is the ranking of your previous company in the market? How many new accounts you have generated? How may leads generated? How many leads converted in to sales? Build your resume with results of your performance. This will help employer to judge you on the basis of your performance. As sales and marketing jobs are based only on performance and results, employers want only results. They do not want your skills and qualifications should remain only on paper. They want you to utilize your skills and get the company benefitted.
5. Awards: Always highlight your awards. If you have achieved any award for your sales and marketing performance, strongly mention it. Awards are the real proofs of your abilities and performance than your past educational qualifications.
6. Trainings & Certificates: List out your sales and marketing trainings you have attended. Also list out certificated you have achieved. Many employers want highly trained and certified candidates in sales and marketing departments. This will help employer to know how you are updated with latest technologies, trends and market. If you have already undertaken desired training, that will save the time of employer and he may think positively for you
7. Social work: If you have participated in any social cause mention it strongly. This will help employer to understand how you will work as a team and perform together as a team.

Every resume can be divided into six to seven important sections.

These sections are the key elements of the resume. Every section or element is essential and important. One cannot skip any element and write the resume. The sequence for writing sections may differ according to the type of the resume.

Following are the different sections of resume:

1. Cover Letter: Cover letter initiates your conversation with the employer. Therefore cover letter must be short but to the point. In true sense cover letter is your advertising letter where you are marketing yourself. Employer may judge you by reading only a cover letter if you are fit for sales and marketing job.  It can be considered as preview of how you will sale or market company products. Cover letter should be targeting company and its requirements. Cover letter should be personalized talking about you. Cover letter should include both, your previous achievements and future goals in just one or two sentences. It should be easy and should mention your plus points to the company. In cover letter you should also mention how reputed and professional the company you are applying is. This creates positive impact on the employer.

Sample Cover Letter for Marketing Jobs:

Sample cover letter for Sales Job:

2. Resume Headline or Introduction

Resume head line or resume title is actually your introduction to employer in very short incomplete sentences. It highlights your experience and ability to employer. It should include your name, contact number, address and email id. It should be precise and short. The resume head line must be in capital letter so that it should look like a title. If you are mentioning your skills in head line mention each skill separately. Never use phrases like hard worker, enthusiastic, go getter in headline.

3. Objective

As already mentioned resume objective is the essential ingredient of every sales and marketing resume. The well written objective can make your stand strongly among other competitors. The resume objective is not a complete career profile. It is the reason why you are seeking or desiring the job position you are applying. Resume objective must be short and to the point. It should be convincing. It should not only focus on your eligibility as perfect fit candidate but also highlight how you could be beneficial to the employer.

Examples of Objective:

• Seeking for a marketing manager position with high managerial skills in a fast growing pharma and healthcare company. With a track record of generating new accounts and team building, looking for an opportunity to work with a vibrant and dynamic team.
• Seeking for an area manager role with excellent record of customer relations and team building. With proven past record in sales and marketing looking forward to work with a globally recognized vibrant organization to boost sales and revenues and to build a strong sales and marketing team.

4. Professional Experience

In all types of resume, chronological, functional or combination professional experience is generally written in chronological order. This helps employer to review your current position and how it fits with the job applied.

Following are the key ingredients that should be included in professional work experience.

• Job title/Position held
• Employee/Company Name
• Name of the City/State/Country
• Brief description of country
• Date of Employment
• Time period
• Responsibilities or duties
• Brief technical description of the product you worked on (sales or marketing)
• Accomplishment
• Skills developed
• Special achievements/ awards

Things Not Required in Professional Experience:

• Company details
• Name of your HOD or CEO
• Contact number of the company
• Reason for living the company

While writing professional experience in sales and marketing resume it is very essential to put more focus on accomplishments. If you give huge list of your work responsibilities and duties, your resume may not stand with other competitors. There are many who have been working on similar positions in various industries. Your accomplishments will make you stand among other candidate.

To make it simple but strong Action Benefit Statements will help a lot in sales and marketing work experience

Examples of Action/ Benefit Statements in Sales and Marketing resume:

• Designed and developed new training program for sales team which boosted moral of sales team
• Executed new action plan for sales team resulted in increase in sales activity
• Researched and analyzed  new market territory which resulted in gaining new customers
• Promoted social media campaign resulted in increasing traffic to web site.
• Implemented new ideas in lead generation resulting in 20% increase in sales
• Utilized sales force in different region resulting in increase in 15% revenue.

Few action verbs for recommended for marketing resume:

5. Educational Qualifications

Educational qualifications are also referred as academic details. The position of educational qualifications on resume depends on the type of the resume. In Chronological type academic details come after work experience while in functional resume qualifications comes before work experience. For those candidates who are freshers or less experienced, educational qualifications should be put first following work experience. But for those who hold quite a good experience should put their work experience first. In sales and marketing it is advisable to write work experience first, even if it is a short period of experience as the sales and marketing job category prefers direct experience than big list of certificates.

While writing academic details the highest degree should be mentioned first. After that one can write other educational qualifications in reverse chronological order. In academic details it is necessary to include period of education, year of passing, grades obtained, name of college, University, degree Specialization and post-graduation specialization. It may not be required your high school grades and details. In this section academic awards or honors can be added. Research publications or any other extracurricular activity in academics can also be added. Instead of numbering bullet points are also accepted.

Example for writing Educational qualification:

6. Skills (Professional & Software)

Skills is an important and essential element of every sales and marketing resume. This section should be written very carefully. This is the key to get interview call and finally a job.  The entire sales and marketing field is based on the skills of the professionals who are working in this field. Skills can be divided into two groups, professional skills & software skills. Professional skills differ from educational qualifications. They are natural, in built or learned through experiences with the help of educational qualifications. Software skills are learned through proper training and certification.

Following are few professional and software skills listed. Out of all the listed skills it would be beneficial for the candidate if he or she holds mastery in two to three skills from each section. Always mention those skills specifically where you have proven mastery. Highlight those which are most fit or match to the job position.  Employers are looking for those skills only which are best fit their job profile. For e.g. if the role is area sales executive or area manger, there is no need to highlight your designing skills. In this job profile employer is looking for your communication skills, language skills. Similarly for marketing manager your management, public relations, supervising and lead generation skills are important.

Professional Skills

Software Skills

Volunteering or community experience

Any volunteering experience always add value to your resume and helps to build it strong. For sales and marketing jobs employer is always looking for a candidate who is comfortable in working with team. Volunteering experience makes you more social. If you have some volunteering experience means you care for community, you are ready to learn new things, ready to adapt for changes, ready to take and overcome challenges. These qualities get highlighted if you specifically mention your volunteering experience. Employer can get attracted to these qualities because working with team, ready to learn new things, ready for new challenges are the basic qualities for any sales and marketing jobs. Therefore Volunteering experiences always boost your chances of getting interview call letter.

8. Award or honor

Any award or honor related to work will always make your resume strong. Award or honor gives you recognition. It helps you to stand among other competitor. It highlights your capabilities to the employer. In sales and marketing field awards show how your performance is beneficial to company in terms of sales and revenues.

9. Closing

Generally resumes may end with the declaration like” I hereby declare that above mentioned information is true and correct” But this declaration may not be required. Some may end resume with personal information like hobbies. Again hobbies are not required if not asked. Some may write their personal details like address, contact number, language proficiency etc. at the end of the resume. Language proficiency should be always mentioned in skills and not at the end of resume. If you know two or more languages it may increase your chance of getting jobs. So closing resume differs from person to person.

Things not required on the resume

When we are building a best resume, we are thinking of putting many things on it. But one should also note that there are many things which are not really required on the resume. If these unwanted and irrelevant things are there on resume, it may affect your chances of getting job. Following are the things which are not required on the resume.

1. Irrelevant work experience: When you’re applying for a specific job position, employer expects that you have experience in the similar field. If you have similar experience then gives brief idea about it in the objective. Employer will go through your resume after reading the objective. But if the work experience which is mentioned is totally different from job position, employer may not completely read your resume and reject you.
2. Personal information: Do not mention any personal information if not asked. For e.g. no need to mention about parents occupation, your spouse profession, children’s education, religion if not asked
3. Hobbies: There is no need to write details about your hobbies unless they are relevant to the job position. If required just mention singing, trekking, painting etc.
4. Lies: Do not lie about your educational qualification, skills or work experience. If you don’t have any skill required for job position do not lie about it. Simply mention that you don’t have that particular skill. Many recruiters are ready to train employees for 3 to 6 months.
5. Personal pronouns: Never use “I”, “Me”, “My” while writing resume. When you are sending the resume it is understood that resume is yours. No need to mention “I worked for”, “I have experience in”. Write skills and experience separately.
6. Format:  The resume format should be same for all the sections and pages. If you are using numbers for skills like 1, 2, 3 then use same for the experience. If you are using DD/MM/YY for the educational qualifications use same for work experience.  The consistency of the format is as important as the content of the resume.
7. References: Never mention any personal reference from the company where you are applying for the job. It may disqualify you.
8. Fancy or curly font: Use proper readable font and font size. Arial font is generally preferred globally. Never use fancy font. Never use too small or too large font size.
9. Text color: Text color is preferred black. Never use different text colors for different sections in the resume.
10. Info graphs, Tables, charts, Pictures: There is no need to use info graphs, tables, charts or pictures in resume. Recruiter will select you only on the basis of skills, qualifications and experience. No one selects on the basis of decorative resumes. It only confuses employer who is reviewing your resume.
11. Professional email id: Always give your professional email id. For e.g. Abc23@gmail.com, xyz#cd@yahoo.com. Don’t give email ids like petlovers@abc.com or naturetrekkers@efg.com etc.
12. Personal photo: There is no need to have your personal photograph on resume. If employers need it they will ask separately.
13. Social media Links: There is no need to give your personal social media links like face book, instragram, twitter etc. If you have professional Linked in account then mention about the link.
14.  Current company: Never mention any pros and cons of the current company. Never use cons of current company as a reason of your job search.
15. Salary: Never mention about your current or expected salary. Resume is to present your skills and qualifications in front of employer. Salary part will come after interview.
16. Opinions: Never mention personal opinions about any company or company policy.
17. Personal praising or glorification: Never glorify or praise yourself. E.g. number one communicator. Just mention it in communication skills as an excellent skill. Never glorify your achievements too much.

Mistakes to be avoided while building a good resume

1. Grammar:  Common mistake while building good resume is grammar. Never use incorrect tenses. Use proper English and grammar. Only your current job should be mentioned in present tense. All the past jobs should be mentioned in the past tense.
2. Accomplishments: Always highlight more on accomplishment of task than only on educational qualifications. Employers prefer practical work experience and ability to complete given task than educational qualifications.
3. Contact information: Always give correct and latest or current contact information. Mistakes like old residential address, old phone number, and outdated email id should be avoided.
4. Objective: Avoid giving objectives which are not specific and irrelevant to job profile.
5. Missing information: Always give complete and true information about your work experience and qualifications.
6. Content: Use proper content. Resume should not be too long or too short. Use professional content or words. Never use fancy words.
7. Team work:  Never be self praising or boastful for your accomplishments. Always mention about teamwork. It will be helpful.
8. Irrelevant skills: Skills that are irrelevant to job position should be avoided.
9. Educational qualifications: Incorrect information about educations, time period, specializations should be avoided.
10.  Writing duties: Avoid writing only duties you have performed, that do not focus on your skills.
11. Mismatched summary: Do not write mismatched summary of your qualifications and skills which do not fit your work experience.
12. Too many skills: Avoid writing too many skills. Organize skills properly. Try to bring similar skills in one category. This will help employer to judge you according to job requirements.

Resume on Social Networking Sites

We all are aware of social networking site like Face book, Twitter, LinkedIn. LinkedIn is the most popular social networking site for professionals.  It is great networking site to connect with professional and potential recruiters. LinkedIn is a most popular network among job seekers and recruiters. Many of us are not aware of this strong and powerful tool. LinkedIn is most effective global platform growing very fast.

Anybody who is interested in growing his career path in right direction and wants connect with business professional can create LinkedIn profile.

LinkedIn is not only a great platform for jobseekers but also for recruiters. Many recruiters are searching for the potential fit candidate through LinkedIn search. Recruiters are using LinkedIn effectively to put vacancies. When you create great profile on LinkedIn, your profile automatically get ranked high in search engine.

How to create great LinkedIn profile?

Sub-Header:  Sub-header is nothing but is your current job position mentioned in your profile. LinkedIn selects it as Sub-header. Sub-header is written underneath of your name.  Always write your job title carefully as it is going to be your sub-header. Write your job title in such a way that can directly communicate with potential employer. Sub-header is highly ranked and visible in search engine.

Profile: LinkedIn profile includes many things. Your work experience, educations, awards & honors come under one profile. It is beneficial to write all your jobs and work experience in profile. List all your jobs and recruiters.  List your internships, part time jobs, summer jobs, volunteer work with the name of recruiters. LinkedIn search may look for the potential candidate from his old work experiences. List all your educational qualifications, certificates, diplomas. List all your awards and honors. Everything ranks high in LinkedIn search.

Get connect: Try to get connected to as many as professionals. Send request to the professionals. With this you will automatically get linked to the potential recruiters.

Recommendation: Get recommendation from your past employers, colleagues, friends. To get more recommendation give recommendation. When you recommend others, automatically you will get recommendation. Recommendation is nothing but reference. Your potential recruiter will get good reference about your qualifications and skills.

Groups: Join as many as groups you are interested in. Joining professional groups will make you more visible on LinkedIn search

Follow: Follow people, companies or groups of your interest. Following professional groups and companies will increase your visibility.

Skills: List all your skills, languages known, or any other additional information about you. Give your contact address and links from other networking sites like Face book and Twitter. This will make you highly visible on search engine.

Public Profile: Make your profile public so that potential recruiters can search and find you immediately.

Be active: Be active on LinkedIn. This will help recruiters to know your activities and interest. Share relevant content. Stay updated Read and comment on articles. Write your views. Try to learn new skills.

Profile photo: Give your professional photo. People will judge and visualize you by your photo.

The good LinkedIn profile will help you in following ways.

• To make your profile visible to more and more HR managers
• To attract potential employers to you directly instead of you approaching them.
• To find potential recruiters
• To build strong professional network and connections
• To search hidden opportunities( Opportunities that others could not find)
• To learn new skills
• To increase your recommendation list ultimately creating references in advance to the potential fit
• To stay updated about new technologies, future market and business trends.

Submitting resume through website or email

Now it is a common procedure to submit your resume via mail or web application format. While submitting resume via email following points to be taken care of:

• Make it PDF: Never send your resume in word format. Always make it PDF. That will make your resume more professional.
• Right person: Make sure that you are sending to the right person and correct email id. Do not forward similar email to two or more recruiter. Do not send CC of your resume to two different recruiter. Write separate email for each one of the recruiter and send separately.
• Cover Letter: Your email write-up can be a cover letter itself. If you are applying for two different positions, write separate cover letter or email for each job position. You can also write cover letter separately and attach to your resume.
• Attachments: While sending resume as an attachment, send your latest resume file. Do not send any other file of the similar name.

While submitting resume via web application format

• Application form: Fill application form completely. Give correct and current address (Although it is there on your resume). Give all the information asked on the form. Give your professional email id. Read and follow the instructions carefully. Some web application forms also have textbox where they ask about you. Write in professional language brief summary of your career and experiences and how you could be a potential fit for the job. Finish your content within the limit given. Do not leave any incomplete sentences.
• Resume attachment: All web application formats also want to attach your detailed resume at given specific place on the form. Make your resume in a plain text format for web application. Convert it in to desired format.
• Keyword: While submitting your resume through web applications always use professional keywords. That will make your resume more visible for web applicant tracker systems and search engines.

Combination Resume

Sample 1 Combination resume for Sales Manager

“P.R.QST
43/76, Garden Road,
Nagpur
883383838383
qst@pr.com

Professional Summary

Accomplished sales associate with a track record of inbound and outbound sales Experienced in sales training. Handled successfully distributor chain management for cosmetics and herbal products.

Skills

Professional Skills:

• Team building
• Sales staff training
• Client acquisition
• Closing
• Client/Vendor relationship

Language proficiency

English, Marathi, Hindi

Software Skills

• MS-Office
• Adobe Photoshop

Work History:

Dec.2009-Current
Sales Associate
Eva Cosmetics and Herbals
Nagpur

• Designed and developed new sales plan to increase sales and revenue by 30%
• Executed sales training to maximize sales team performance
• Promoted product in remote areas
• Utilized new and innovative techniques for customer survey
• Developed new strategies for vendor agreement

Jan 2005-Nov.2009
Area sales Executive
Eva Cosmetics and Herbals
Nagpur

• Generated new accounts from new territory resulting into 10% sales
• Designed and implemented new reporting method for sales team resulting increasing performance by 5%
• Executed new promotional plan for exhibitions and other events
• Promoted product in new territory

Educational qualifications

2008
Certificate course in business communication and public speaking
ABC skills
2003-2005
MBA (Marketing)
XYZ Institute Nagpur
2000-2003
B.Com
XYZ Institute Nagpur

Awards & Honors:

Best performance award for the year 2006 with for achieving highest sales in Nagpur region for herbal products. Best Outgoing student award for the Academic year 2005, from XYZ Institute.

Sample 2
Combination Resume for fresh graduates

J.W.ARET
Phone: 20202020
Email:JWART@ART.com
Address: University Road, Pune
Birth date: 12-12-1997

Career Objectives:
Seeking for the challenging career of sales executive in a growing organization that will boost help me to boost my sales and marketing skills along with public speaking and communications skill which further will allow me to drive fast on my career path.

Educational Qualifications

• 2015-2017
MBA, First Class
S.Y. Institute, Pune
• 2014-2015
Diploma in computer applications
Pune
• 2011-2014
B.Com, First Class with distinction
Pune University

Skills
Relevant skills:
• Public speaking
• Management
• Excellent written & verbal communication skills
• Organization of team
• Team leading

Language proficiency: Written, Verbal
Marathi, Hindi, English

Awards & Honors:
Academic excellence award 2016-2017
Best Student award for academic year 2016-2017
First Prize in inter university elocution completion in 2015
District level championship in inter college competition of table tennis in 2014
First prize in poster presentation”Save Earth” in 2014.

Functional Resume Sample
Resume (career change)

Resume for the position of market research analyst

G.M.TAR
Mumbai East
GM@MRTM.com
202020202020

Career objective:
Seeking for the position of market analyst with strong analytical and research skills in a globally recognized esteemed organization to utilize my experience in market research and analysis and management.

Core Qualifications/Competency:

• Background of Science and technology
• Experience in scientific research and analysis
• Experience in sales and marketing
• Experience in web analysis
• In depth knowledge of market research and new product launching
• Experience in handling international clients
• Knowledge of international codes and regulations

Skills:
Professional Skills:
• Research and analysis
• Market strategies
• Sales and marketing
• Sales for casting
• Digital marketing
• Web analytics
• Government guidelines and regulations for launching new products
• Client acquisition

Communication skills:
• Public speaking
• Customer Relationship
• Team building

Language Proficiency (Written & Verbal)
English, Guajarati, Marathi, Hindi

Work Experience:

March 2013-March 2017
Market research analyst
SRB Markets, Mumbai
• Developed market reports for steel industry, pharma industry
• Collected of primary data and secondary data
• Utilized different report writing tools
• Developed strategies for international clients with through understanding of international codes and conducts.

Dec. 2010-August 2012
Digital Marketing Executive
Digitools, Mumbai
• Boosted web traffic with SEO friendly content writing
• Implemented Social media marketing campaigns on Face book and LinkedIn
• Assessed content for web sites

Jan 2008-Nov.2009
Sales executive
PR chemicals, Mumbai
• Promoted chemical binders in pharma and chemical industries
• Assisted in new product launching
• Executed new customer service plan
• Developed strategies to promote products in universities
• Generated new leads and helped marketing team in designing marketing collaterals
• Researched new territory and developed strategies for market penetration

Educational Qualifications:
2009-2010
Certificate course in Market analyst
Skills

2005-2007,
M.Sc. (Chemistry), Mumbai University
B.Sc. (Chemistry), Mumbai University

2007-2008
Diploma in digital marketing
Mumbai

Targeted Resume Sample
Targeted Resume for Job Position Product Manager (Marketing)

ABC
Delhi
8989899
abc@abc.com

Highly capable product manager with 15 +years of experience in product

launching, brand development, promotional   strategies, merging and acquisition in food industry.

Career highlights
• Designed and developed successful product launch plan for well known food product XYZ protein in the Indian market.
• One of the key strategy makers in developing well known brand XYZ proteins in international market.
• Launched four new neutraceutical in the period span of 11 years to boost sales by 20%
• Successfully launched international brand ABC probiotics in Middle East.
• One of the key strategy makers during merging of KY neutraceuticals to XYZ foods.

Objective:
Seeking for the position of product manager in reputed food industry to utilize vast experience and sound knowledge of product launching and branding.

Work experience
March 2007-current
Product manager
XYZ proteins
• Successfully launched 5 products with sales increased by 20% and revenues by 25%
• Designed and developed new pricing policy so as to get maximum profit.
• Implemented new delivery strategy so as to attract customers.
• Designed questionnaire for customer survey technique to get feedback
• Implemented new customer service methods to increase customer awareness resulting in to 25% new accounts
• Executed new strategies for international market

Jan 2001-Jan 2007
Product marketing executive
KPC foods
• Executed and coordinated new product training programs for sales and marketing team
• Designed marketing collaterals for print media
• Implemented new advertising camping for T.V. and radio
• Designed and developed for corporate web site of the priority product KPC 222.
• Participated in many discussion forums with customers to understand customer needs
• Coordinated sales and marketing department to increase revenue by 15%

Jan 1998-Jan 2001
Trainee product specialist
ABC healthcare
• Designed strategies for new product launch ABC Juice
• Participated in training program in product launching and development
• Designed marketing collaterals

Skills:
Professional Skills:
• Customer relationship
• Product launching
• Client acquisition
• Management
• Advertising
• Event management

Languages known (Written/Verbal): Hindi, English
Software Skills:
• Adobe Illustrator
• Corel draw
• CSS
• MS-Office
• Photoshop

Educational Qualifications:
1997-Diplaoma in graphic designing
US designers
1996-1998
MBA, Marketing, First class
Delhi University
1994-1996
M.Sc. (Food Science) First class
Delhi University

Summary

Resume writing can be tiresome, confusing and boring. While writing resume always ask yourself two questions

Why am I writing the resume?

To whom I am sending the resume?

First question defines your purpose and objectives in your career path. Second question defines your potential employer. While writing resume keep all your skills, educational qualifications and work experiences in mind.  Before writing take some time in researching about the recruiter. Gather some information about the recruiter and the company. Try to understand employer’s needs. Try to match your qualifications with employer’s needs.

Once you finished your research focus on your job target. Try to understand different resume types and important resume elements. Choose the correct format which is most suitable for you. Write the first draft of resume. Check and edit it. Always select easy reading formats which will help potential employer to review your resume fast. Always note that resume should never go alone. There should be covering letter attached to every resume. Write cover letter separately for each recruiter.

After completing resume writing post your resume wisely. Post directly to the employer or recruiting agency. Always make maximum use of internet. Establish your online presence on social networking sites like LinkedIn.

A well written resume always attract HR managers, recruiters or employers. A good resume will show case your skills to the recruiters and defines how you are a potential fit for the job position.

A good resume makes you stand among other competitors and makes you job ready. Thus writing a resume may look tedious but it is always rewarding as it offers you a desired job, makes you successful in career and life.

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Sales automation is a technique used by companies of today to automate the business tasks of sales department which includes contact management, information sharing, inventory monitoring, customer management, sales forecasting, order tracking , employee performance analysis etc.

Sales automation software is generally the CRM software which holds the information pertaining to the customers regarding their preferences, personal information, payment history, purchase history etc.

CRM is the central repository of data which holds all the important information required by the enterprise to achieve to their marketing and support objectives apart from achieving sales objectives.

Sales automation software automatically takes note of all stages in the sales process. It includes the contact management system with tracks all the contacts made with a specific customer, the purpose of this contact and any follow-up which might be required in the near future to ascertain that all the needs of the customer pertaining to the product or service are being taken care off. This ensures high degree of customer satisfaction while eliminating the risk of repeating the sales effort which might irritate the customer.

It also has sales lead tracking system which contains list of potential customers and information about them which helps the sales person to target them with offer that is most suitable for them .This central management system ensures that no two persons cater to the same lead and also they have the complete picture of the potential customer before pitch him with their offer.

Another important component of sales automation software is order management system while helps both customer and company to track their purchase order. Company uses it to track their order from vendors and suppliers while customer use it to track their product order from the company itself. It also helps the company to issue a purchase request automatically to the vendor when the once the inventory reaches below the threshold level configured by the company making the whole process more efficient.

Sales forecasting though sales automation software can be done by analyzing the past trends and data available to the enterprise which is displayed to the person operating it in terms of graphs and other relevant visualizations through which he can effectively forecast the future demand of particular product with respect to different regions where the company operates. This helps the firm in effective financial, inventory, and manufacturing planning.

It also helps the enterprise in managing the credit made available by it to its customers. Based on the past track record companies can fix certain credit limit for each and every customer, which if breached would be informed by the sales automation software to the enterprise about it and then the enterprise can either limit credit to the customer or can ask for immediate payment from the customer. They can also feed credit cycle or bill cycle for the customer, which notifies the company of payment collection once the cycle comes to an end. Same process can implemented for vendors which will inform the company to pay the amount to them once the bill cycle completes its course. Contract renewal notification is another important feature of this software which notifies the enterprise of the date when the existing contract terminates and need to renew it with their existing vendors and customers.

Hence, sales automation adds a great sense of proficiency and efficiency to the operations of an enterprise while significantly cutting down on costs and errors which an enterprise might endure during the normal course of operation. It also helps the firm to increase its revenue through customer acquisition and by increased customer loyalty. It also presents the firm with hot selling and cold selling opportunities which further augments their revenues.

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Monopsony exploitation finds its place where either one buyer with large number of sellers exists or one seller with large number of buyers exists. Such situation also exist in labour market where there is only one employer and thousands of people are looking for getting employed and this gives him some power to exploit workers. He can exploit by hiring workers at lower wages as workers cannot resist taking up the job as they don’t have any other option.

In modern economy, monopsony exploitation can take many forms.

Government may act as a monopsony exploiter as it is the only one under which policemen, fire workers exists. Since it cannot use its wage fixing power, so can dominate only to some extent. Monopsony exploitation in labour market exists through varying situations.

If a worker faces the problem of commuting to a large distance to work, he may be induced to leave that job despite having a higher wage. So the employer might exploit this weak point of the worker. Similarly, worker’s inability to work unlimited number of hours could be an advantage for the employer to exploit him.

Unemployment, too, could be a reason for the monopsony exploitation. If higher unemployment persists in an economy, workers are not able to get their desired jobs and many of them are unemployed, then in such situation, employer respond by fixing a lower wage to the workers.

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 NECESSITY OF THE PRODUCT

As the old adage goes ‘’necessity is the mother of invention’’. The same aphorism applies here as well. If one wants to bring a new product in the market he needs to identify its utility. An attractive and ingratiating product is of no use unless it fulfills any purpose.

PRICE OF THE PRODUCT

The expensive product will have a less demand. A due consideration should be done about the price of the product and the customer base to whom you are about to offer your product .For example, if the product falls under the interest of the people of middle class group, the price of the product should be budgetary

SUITABLE AREA

There should be proper availability of the product where a large number of prospective customers reside. For example, there will be more demand of seeds and fertilizers where rural population resides. So, there must be production in keeping the availability needs in rural areas.

PRIMACY IN THE OVERALL APPEARANCE

A product should have a unique image, capable of differentiating itself among the others, giving a fascinating reason without uttering to make the customer substitute his product and resort to it.

ACESSING THE LIMITATIONS OF THE EXISTING PRODUCT

An entrepreneur should be capable of offering something with the added advantage over the competitor’s product and taking a reasonable advantage of his flaws by not to repeat them ,when offering his product.

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