Certified Business Development Executive

TABLE OF CONTENT

Business Development Basics

• What is Business Development
• Business Development and Other Departments
• Skills for Business Development
• Business Development Drivers
• Business Development Process

Sales Basics

• What is Sales
• Sales Responsibilities
• Sales Techniques
• Sales Cycle
• Types of Orientation

Markets Analysis

• Factors influencing consumer behaviour
• Major Psychological Processes
• Buying Decision Process
• Organisational Buying
• Business Buying Decision Process
• Procurement Process
• Managing B2B Customer Relationships

Customer Handling

• Understanding Customer Behaviour
• Customers Expectations
• Building Customer Relationship

Client Management

• Making Sales Strategies
• Lead Generation
• Client Acquisition
• Sales Proposal
• Filing Tenders
• Client Retention
• Client Relationship Management

Developing Sales skills

• Skills Development
• Public Speaking
• Personality Development
• Self Grooming Tips
• Positive Attitude
• Positive Behaviour
• Behaviour for Successful Sale Person
• Listening Skills
• Vocal Skills

Negotiation Skills

• Negotiation Basics
• Preparing for the Negotiation Process
• The Seven Basic Steps in Negotiation
• Best Alternative to a Negotiated Agreement (BATNA)
• Tactics for Negotiation Process

Telephone Skills

• Telephone Manners
• Telephone Etiquettes
• Managing Telephone Calls
• Voice Mail Etiquettes

Stress Management Skills

• Consequences of Stress
• Reason/Causes of Stress
• Signs of stress
• Techniques of Stress Management

Time Management Skills

• Time Management Techniques

Office Communications and Mailing Skills

• Mailing Services
• Addressing Envelopes
• Effective Office Meetings
• Office memos
• Incoming Mail
• Outgoing Mail
• Fundamentals activities of mail handling department
• Mail Automation

Managing Office Records

• Filing and Record Keeping
• Purpose of Record Management
• Features of Effective Record Management
• Information Types
• Information Access
• Type of Files
• Procedure of Classification
• Methods of Filing
• Systems of Filing

Arranging Client Meetings

• Types of Meetings
• Type of Committees
• Meeting Arrangement
• Meeting Terminologies Glossary
• Meeting Management
• Meeting Room Arrangements
• Planning and Scheduling Meeting
• Meeting Minutes

Word Processing - MS-Word 2013

• MS-Word Basics
• Working With Documents
• Customize the Word Environment
• Editing a Document
• Formatting Text
• Formatting Paragraphs
• Styles
• Graphics
• Proofing a Document
• Page Formatting
• Macros
• Lists
• References and Citations
• Track Changes

Spreadsheet - MS-Excel 2013

• Excel 2013 Basics
• Workbook and Worksheet
• Manipulating Data
• Worksheet Formatting
• Page Properties and Printing
• Excel Formulas
• Sort and Filter
• Charts
• Macros

Presentation Software - MS-PowerPoint 2013

• MS-PowerPoint 2013 Basics
• PowerPoint Presentation
• Slide Formatting
• Slide Effects and Slide Show
• Printing and Publishing

Networking and Internet

• Networking Concepts
• Network types
• Windows Networking terms
• Sharing Local Printer
• Connecting to a Network Printer
• Internet
• Web Browser
• Uploading and download files
• E-mail
• Managing E-mail Accounts
• Sending an E-mail from Outlook
• Web based E-mail or Gmail
• Digital Signature

Future Developments

• Business Development and SEO
• Social Media and Business Development
• E-Commerce
• Big Data
• Internet of Things (IoT)
• Automation and AI