Why should I take this certification?

This Vskills Services Marketing Certification will teach you important & crucial concepts in Services Marketing. Learn about marketing of service offerings in Indian and International markets. The certification tests the candidates on various areas in marketing management, MIS, CRM, market research, market segmentation, service strategy, Pricing, Demand management, consumer protection law, international marketing service failure and recovery.

Study & Learn

  • Marketing Management & Consumer Behavior
  • MIS & Market Research
  • Services Strategy
  • Market Segmentation
  • Service Branding & Visual Merchandising
  • Pricing & Distribution
  • External & Internal Marketing
  • Service Quality Management
  • International Marketing
  • Consumer Relationship Management

How will I benefit from this certification?

Services Marketing Managers are in great demand. Companies specializing in marketing & offering services are constantly hiring skilled services marketing managers. Various public and private companies also need services marketing managers for their marketing departments.

Companies that hire Service Marketing Manager

Vskills Certified Candidates will find employment opportunities in big companies like HCL, Philips, Info edge, Fortis, Accenture, IBM India.

Services Marketing Manager Table of Contents


Services Marketing Manager Tutorial


Services Marketing Manager Sample Questions


Services Marketing Manager Mock Test


Apply for Services Marketing Manager Certification

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Introduction to Services Marketing

  • Service Basics and Differences with Goods
  • Service Characteristics 
  • Growth and Career Opportunities 

Marketing Management

  • Marketing Basics 
  • The Value Proposition
  • Marketing Philosophies and Challenges 
  • Marketing Planning and Tasks

The Marketing Environment

  • Micro and Macro Environment 
  • Indian Industrial Policy of 1991

Services Sector Enterprise 

  • Operational Characteristics 
  • Service Tax

Consumer Behavior 

  • Indian Consumer Basics 
  • Consumers Expectations and Psychological Factors
  • The Purchase Decision Process

MIS and Market Research

  • MIS Basics and Role 
  • Marketing Research Methods
  • Online Marketing Research

Services Strategy

  • Strategic Planning Process
  • Market-oriented Strategy 
  • Corporate Strategy and Social Responsibility

Market Segmentation

  • Segmenting Consumers
  • Segmentation Criteria 
  • Segmentation Customization and Stages

Addressing the Competition 

  • Competition Types 
  • Competition Analysis
  • Competition Strategies

Demand Management

  • Demand Patterns
  • Demand Forecasting 
  • Demand Management

The Service Package

  • Customer Value Hierarchy 
  • Success Factors

Service Branding 

  • Service Branding Basics and Benefits 
  • Brand Equity and Positioning 

Visual Merchandising 

  • Physical Evidence 
  • Visual Merchandising 


  • Influencing Attributes 
  • Pricing Approach and Strategies


  • Service Distribution 
  • E- Retailing

Internal Marketing

  • Internal Marketing Objectives and Strategies
  • Employee Development
  • Internal Marketing Challenges

External Marketing

  • External marketing Need and Basics
  • Communication Campaign
  • Success Factors

Interactive Marketing

  • Customer Interaction and Roles 
  • Service Interaction Process 
  • Enhancing Customer Participation 

Service Quality Management

  • Service Quality and Determinants
  • Services Quality Process and Audit
  • Service Excellence

Service Failures and Recovery

  • Customer Grievances
  • Complaint Management
  • Service Recovery
  • Measuring Satisfaction 

Customer Relationship Management

  • CRM Basics and Benefits
  • CRM organization and Interaction
  • E-CRM

International Marketing 

  • International Market
  • Trade Barriers and WTO
  • International Marketing Programme

Consumer Protection in Services

  • Consumer Expectations and Concerns
  • Consumer Protection Act and NCDRC 
  • Service Disruption
  • RTI

Case Studies 

  • Banking Services
  • Transport Services
  • Hospital Services
  • Educational Services
  • Tourism Services
“Exam scheduling to be done through user account” / “Exam once scheduled cannot be cancelled”
Date of Examination
Examination Time
01:00 PM - 02:00 PM
02:30 PM - 03:30 PM
04:00 PM - 05:00 PM
05:30 PM - 06:30 PM
10:00 AM - 11:00 AM
11:30 AM - 12:30 PM

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