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This Vskills Services Marketing Certification will teach you important & crucial concepts in Services Marketing. Learn about marketing of service offerings in Indian and International markets. The certification tests the candidates on various areas in marketing management, MIS, CRM, market research, market segmentation, service strategy, Pricing, Demand management, consumer protection law, international marketing service failure and recovery.
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Services Marketing Managers are in great demand. Companies specializing in marketing & offering services are constantly hiring skilled services marketing managers. Various public and private companies also need services marketing managers for their marketing departments.
Vskills Certified Candidates will find employment opportunities in big companies like HCL, Philips, Info edge, Fortis, Accenture, IBM India.
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Introduction to Services Marketing
The Marketing Environment
Services Sector Enterprise
MIS and Market Research
Addressing the Competition
The Service Package
Service Quality Management
Service Failures and Recovery
Customer Relationship Management
Consumer Protection in Services
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