Sample Questions
 

 

1. ________ can be produced and marketed as a product.

A. Information

B. Celebrities

C. Durable goods

D. Organizations

2. Marketers often use the term ________ to cover various groupings of customers.

A. People

B. Buying power

C. Demographic segment

D. Market

3. Marketing is not a department so much as a ________.

A. Company orientation

B. Philosophy

C. Function

D. Branch of management

4. For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

A. Value offering

B. Niche offering

C. Market offering

D. Segment offering

5. If a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what is called a ________.

A. Service channel

B. Distribution channel

C. Brand channel

D. Relationship channel

Answers:      1 (A), 2 (D), 3 (A), 4 (C), 5 (A)

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