Certified Marketing Planning Manager

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive Online e-Learning Access (LMS)
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification

$49.00 /-
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Vskills certification for Marketing Planning Manager assesses the candidate as per the company’s need for marketing or sales. The certification tests the candidates on various areas in marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics and digital marketing.

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Marketing Planning Manager Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Marketing Planning Manager Table of Contents


Marketing Planning Manager Tutorial


Marketing Planning Manager Sample Questions


Marketing Planning Manager Practice Test


Marketing Planning Manager Interview Questions


Companies that hire Vskills Marketing Planning Manager

Marketing planning managers are in great demand. Companies specializing in marketing or sales are constantly hiring skilled marketing planning managers. Various public and private companies also need marketing planning managers for their marketing or sales departments.

Marketing Planning Manager Blogs

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Marketing Planning Manager Jobs

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Marketing Planning Manager Internships

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Marketing Plan

  • Introduction
  • Marketing Plan Aims and Objectives
  • Content of the Marketing Plan
  • Progress Measurement
  • Performance Analysis
  • Marketing Plans Usage
  • Marketing Planning Process

Marketing Audit

  • Introduction
  • The Marketing Audit Procedure
  • The Marketing Environment
  • Organisational Audit
  • Environmental Auditing
  • Innovation Audit
  • Auditing Tools

Environmental Analysis

  • PEST
  • Anticipating Changes in the Law
  • Economic Factors
  • International Factors
  • Social Factors
  • Technological Factors
  • Competitive Intelligence


  • Segmentation
  • Targeting
  • Positioning
  • Branding

Marketing Strategies

  • Strategic Intent
  • Ansoff’s Product/Market Matrix
  • The Boston Matrix
  • Bowman’s Strategy Clock
  • Generic Strategies – Michael Porter ()
  • The danger of Being ‘Stuck in the Middle’
  • Marketing Control
  • Internal Marketing
  • The Balanced Scorecard
  • Gap Analysis
  • KPI

SWOT Analysis

  • Bringing the SWOT Elements Together
  • SWOT Analysis – Exercise
  • The Marketing SWOT

Products and Markets

  • Market Development
  • Related Diversification
  • Unrelated Diversification
  • New Product Development

Test Marketing

  • Test Marketing
  • Other Forms of Experimentation
  • Innovation

Pricing policy

  • Pricing Decisions
  • Pricing Approaches
  • Pricing and Market Share
  • Pricing Strategies
  • Price Adjustment Strategies


  • Choosing the Distribution Channel
  • Evaluating Current Distribution Channels

Communication Mix

  • Marketing Communications
  • Media Planning and Cost

Sales Promotions

  • The Role of Sales Promotion
  • Sales Promotion Objectives
  • Consumer Sales Promotion Techniques

Implementation of Marketing Plans

  • Marketing Implementation
  • Marketing Action Plan
  • The Marketing Plan Outline
  • Market Segmentation
  • Market Overview
  • Competitive Overview:
  • Writing SWOT
  • Goals and Objectives
  • Strategies
  • Marketing Mix Strategy
  • Place Strategy
  • Scheduling
  • Budgeting
  • Assignment and Implementation
  • Tracking Procedures


  • What is Ethics?
  • Individual Characteristics
  • Organizational and Industry Factors
  • Ethical Dilemmas
  • Managing Ethics
  • Ethics Committee
  • Commodities Act, Corporate Culture and Ethical Climate
  • Improving Ethical Decision Making

Marketing Ethics

  • What are Ethical Issues in Marketing?
  • Consumerism
  • Environmentalism
  • Pricing Ethics
  • Higher Prices Factors
  • Distribution Ethics
  • Promotion Ethics
  • Deceptive Advertising

Socially Responsible Marketing

  • Enlightened Marketing

Digital Marketing

  • Introduction
  • E-Commerce
  • Search Engine Optimization
  • Social Media
  • Behavioral Targeting
  • Email Marketing
  • Customer Relationship Management

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