Market research analyst has skills and abilities to examine potential sales of a product or service of their company. They help companies to comprehend what kind of products are demanded by consumers as well as their target customers and the pricing strategy. However, their main objective is to collect data that can be used for analyzing the preferences, needs, and buying habits of the consumer. Further, they perform daily tasks, let’s know about them.
Responsibilities
- Market research analysts collect data on consumers and market place and then consolidate information into actionable items and reports.
- They have an understanding of business objectives that helps in designing surveys for discovering prospective customers’ preferences.
- Market research analysts also compile and analyze statistical data using modern and traditional methods to collect it. Moreover, they also perform a SWOT analysis.
- They perform tasks like interpreting data, formulating reports, and making recommendations. Further, they also provide a competitive analysis of various companies’ market offerings and identify market trends.
- Lastly, they also evaluate program methodology and key data for ensuring that data on the releases are accurate and the angle of the release is correct.
Career as Market Research Analyst
Market research analyst assist their clients in determining who their customers are, what they want, and how much they’ll pay for it. Let us discover Career as Market Research Analyst!
Vskills Certified Market Research Analyst
Vskills Market Research Analyst certification helps candidates to prepare according to today’s company’s need for market research. The certification examines the candidate’s knowledge and skills in various areas of marketing research. This covers research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, etc. However, the course can be taken by both professionals and graduates who want to excel in this area.
Talking about the market job value, candidates earning Vskills Market Research Analyst Certification will be able to gain advanced skills to stand out in today’s competitive job market. As the Market Research analyst jobs are in demand so many companies specializing in market research, marketing or sales are constantly hiring skilled marketing research analysts.
Vskills being India’s largest certification providers gives candidates access to top exams as well as provides after exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com.
Course Outline for Certified Market Research Analyst
Certified Market Research Analyst covers the following topics –
Marketing Research
- Introduction
- Application of Marketing Research
- Marketing Research Management
- Role of Research
- Qualities of a Marketing Research Manager
- Marketing Research Function
- Hiring Outside Agencies
Marketing Research Process
- The Research Process
- Formulating the Research Problem
- Choice of Research Design
- Determining Sampling Design and Sampling Size
- Preparing the Research Report
- Evaluation and Control of Marketing Research
Scientific Method and Research Design
- Scientific Method
- Research Design
- Types of Research Design
- Causal Designs
- Method of Agreement
- Causal Inference Studies
Research and Data Objectives
Research Communication
Primary Data Collection
- Collection of Primary Data
- Using Diaries
- Questionnaire Design
- Interviewing
- The Role of Focus Groups
- Survey
Secondary Data Collection
- Methodological and Ethical Considerations
- Compatibility of the Data with Secondary Analysis
- Reporting of Original and Secondary
Sampling and Hypothesis
- Statistics Basics
- Data Basics
- Measurement Systems
- Some Basic Terms
- Types of Sample Designs
- Bases of stratification
- Characteristics of a Good Sample Design
- Determining the Sample Size
Data Processing and Analysis
Multivariate Data Analysis
- Multivariate Analysis (MVA)
- Regression Analysis
- Cluster Analysis
- Factor Analysis
- Conjoint Analysis
- Correspondence Analysis
- Neural Network Models
Forecasting Methods
Presentation and Report writing
Ethical Issues in Marketing Research
- Ethical Issues in Marketing Research
- Ethical Issues Involving the Treatment of Respondents
- Ethical Issues Relating to the Ethical Treatment of Researchers
Sales Analysis and Forecasting
Advertising Research
Market Segmentation and Brand Positioning
Export Marketing Research
- Export Marketing Research Why Export?
- Problem s in Export Marketing Research
- Use of Secondary Data (Or Desk Research)
Preparation Guide for Vskills Certified Market Research Analyst
Candidates should understand that preparation resources play a vital role during the exam preparation time. Having all the study resources will help candidates to start preparing for the exam in an accurate manner. Moreover, it will save a lot of time researching for the exam contents and topics. In the Certified Market Research Analyst exam preparation guide, we will discuss some of the most important resources to help you prepare well for the exam.
Study Resource: Exam Objectives
The very first task for candidates should be to get all the content and topics related to the exam. As it provides a benefit to candidates to understand better during the preparation time. Doing this will help them to understand things more accurately. For the Certified Market Research Analyst topics include:
- Marketing Research
- Marketing Research Process
- Scientific Method and Research Design
- Research and Data Objectives
- Research Communication
- Primary Data Collection
- Secondary Data Collection
- Sampling and Hypothesis
- Data Processing and Analysis
- Multivariate Data Analysis
- Forecasting Methods
- Presentation and Report writing
- Ethical Issues in Marketing Research
- Sales Analysis and Forecasting
- Advertising Research
- Market Segmentation and Brand Positioning
- Export Marketing Research
Study Resource: Vskills E-Learning
Vskills Certified Market Research Analyst helps candidates to prepare for the exam using the online learning material for a lifetime. The online material for this is regularly updated. Vskills also offers candidates the hard copy material that will help them in improving skills and staying up to date with the learning curve for getting better opportunities.
Refer: Certified Market Research Analyst Sample Chapters
Study Resource: Books for Reference
Candidates should start taking help from reference books as it can provide an advantage for understanding things more accurately. However, for the Certified Market Research Analyst exam, there are various books available which you can find online or in libraries. Some of the books are as follows:
- Strategic Market Research: A Guide to Conducting Research that Drives Businesses Book by Anne Beall
- The market research toolbox Book by Edward F McQuarrie
Study Resource: Practice Test
Practice tests are important during the exam preparation time. However, after completing the topics for the Certified Market Research Analyst exam, should start assessing using practice tests. This will not only make them learn about their weak areas but it will also help them to improve their answering skills. This will save time during the certification exam. So, get prepared and become certified.
Job Interview Preparation
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