Principles OD Report Writing

The fundamental medium of communicating research findings is words. Regardless of what statistics and graphs the report may show, there should be verbal statement of every finding; a words are the only precise and universal communication mode. The report writer must have a completed grasp of the investigation and then be able to use various means of communication. Following are the main points to be kept in mind while preparing a report:

Make it easy to follow: The logical structure of the material, especially in the body of the report, should be self-evident and the topics easy to find. Have explicit headlines, subheadings for subtopics.

Make it Clear: Clarity in writing is a quality is a quality of communication that good writers develop only after considerable experience. Any vagueness that their critical reading reveals ought to be corrected, because vagueness can produce wrong decisions and substantial losses.

Use Good Sentence Structure: Well-constructed sentences are a mark of skill in writing. Sentences should be short. Long sentences are difficult to read. Poorly constructed sentences lead to confusion, whereas well-constructed sentences make the reader think clearly.

Use Non-technical Language: Replace technical terms with descriptive explanations. Aim the report at the experience level of the reader. If it is necessary to use technical terms, a brief description or explanation should be included in the report.

Make It Brief: The report should be long enough to cover the objectives of the study. Highlight major points by stressing the big issues and taking them up first. Omit details unless it is really needed to comprehend significant points. Write concisely and to the point.

Stress Practical Action: The non technical person of affairs may feel that the statements of researchers are true theoretically under idealized conditions but not in reality. This results from not fully appreciating the evidence that has been presented. Use analogies, specific examples, or comparisons drawn from experiences familiar to the reader.

Contents of the Report For Executives
Ethical Issues in Marketing Research

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