Certified Corporate Strategy Professional

TABLE OF CONTENT

Introduction to Business Strategy

• Definition of Strategy
• Origins of Strategy Management
• Is Strategy static in nature or dynamic?

Introduction to Strategic Management

• Strategic Management Processes
• Strategic Management Process in an Organization
• Benefits of Strategic Management
• Top Management Decisions on Strategic Issues
• Strategic Issues Likely to Have Long Term Impact
• Strategies Are Essentially For The Future
• Elements In Strategic Management Process
• Comprehensive Model of Strategic Management
• Process of Strategic Management

Difference Between Policy, Strategy And Tactic

• Strategy
• Features of Strategy
• Strategy and Tactics
• Distinction between Strategy and Tactics
• Organizational Mission and Objectives
• Implementation of Strategy
• Policy
• Policy and Strategy: A Comparison

Characteristics of Strategic Decisions

• Strategic Decision-making
• Mint berg’s Model

Levels of Strategy

• Introduction
• Levels of Strategy Making

Characteristics of Strategic Decisions at 3 Levels

• Brand Strategy

Role of Strategic Management

• Role of Strategy in Business

Concept of Objective, Mission And Vision

• Mission and Purpose
• Formulation of Mission
• Characteristics of Mission Statement
• Objectives and Goals: A Comparison
• Hierarchy of Objectives
• Top-down and Bottom-up Approach
• Role of Objectives

Functions And Contributions of Objectives

• Defining an Organization
• Directions for Decision-making
• Performance Standards
• Basis for Decentralization
• Objective Setting
• Change in Aspiration Level of Management

Strategic Intent

• Introduction
• Basic Functions
• Purpose of a Business
• Business Objectives

Approaches To Strategy

• A new perspective
• Deliberate and Emergent Strategies
• How To Craft Strategy

Approaches to Strategy

• Approaches to Strategic Management
• Suitability and Limitations
• Formal Structured Approach

Planning Process

• Features of-Planning
• Importance of Planning
• Steps in Planning
• The Planning Process

Strategic Planning Process

• Evaluation and Choice of Strategies
• Medium and Short-Range Planning, Implementation and Control
• Transition from an Industrial to a Knowledge Based Society

Environmental Analysis

• Introduction
• Role of Environmental Analysis
• Concept of Environment
• Environmental Complexity

Pestle Analysis

• Implications of Changes

Porter‘S 5 Force Analysis

Understanding Business

• Business Definition
• Dimensions of Business
• The Product / Service Concept

Competitor Analysis

• Interpreting Industry Analyses
• Competitor Analysis

Competitor Analysis (Internal Analysis)

• Internal Analysis
• Internal Analysis with Resource Based Model
• Internal Analysis Framework

Boston Matrix

• Description of The BCG Matrix
• Product Portfolio Method

The International Dimensions of Strategy

• Introduction
• International Competition

Core Competence

• Process of Organizational Analysis
• Capabilities
• Core Competencies
• Building Core Competencies
• Costly To Imitate

Benchmarking

• Types of Benchmarking

Mc Kinsey‘S 7s Framework

Swot Analysis and Value Chain

• SWOT Analysis
• Opportunities and Threats
• Value Chain Analysis
• Outsourcing

Introduction To Strategy Implementation

• Concept of Strategy Implementation
• Activating Strategy

Structural Implementation

• Strategy-Structure Relationship
• Structural Change

Functional Implementation

• Functional Policies and Plans
• Difference between Policy and Procedure
• Role of Functional Policies and Plans
• Integration of Functional Policies

Functional Implementation

• Functional Approach
• Marketing
• Human Resources
• General Management

Behavioural Implementation

• Strategic Leadership:
• Impact of Organizational
• Relating Culture and Strategy
• Values and Strategy Implementation

Resource Mobilisation and Allocation

• Resource Mobilization
• Preparation of Position Papers

Concept of Strategic Evaluation And Control

• Barriers in Strategic Evaluation and Control
• Participants in Strategic Evaluation and Control
• Stages of Control

Control Process

• Benefits of Management By Exception

Techniques of Strategic Evaluation And Control

• Financial Performance Control
• Budgetary Control
• Operational Problems
• Approaches for Measuring Social Performance

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