Corporate Strategy Professional Table of Contents

Table of Content

Introduction to Business Strategy

  • Definition of Strategy
  • Origins of Strategy Management
  • Is Strategy static in nature or dynamic?

Introduction to Strategic Management

  • Strategic Management Processes
  • Strategic Management Process in an Organization
  • Benefits of Strategic Management
  • Top Management Decisions on Strategic Issues
  • Strategic Issues Likely to Have Long Term Impact
  • Strategies Are Essentially For The Future
  • Elements In Strategic Management Process
  • Comprehensive Model of Strategic Management
  • Process of Strategic Management

Difference Between Policy, Strategy And Tactic

  • Strategy
  • Features of Strategy
  • Strategy and Tactics
  • Distinction between Strategy and Tactics
  • Organizational Mission and Objectives
  • Implementation of Strategy
  • Policy
  • Policy and Strategy: A Comparison

Characteristics of Strategic Decisions

  • Strategic Decision-making
  • Mint berg’s Model

Levels of Strategy

  • Introduction
  • Levels of Strategy Making

Characteristics of Strategic Decisions at 3 Levels

  • Brand Strategy

Role of Strategic Management

  • Role of Strategy in Business

Concept of Objective, Mission And Vision

  • Mission and Purpose
  • Formulation of Mission
  • Characteristics of Mission Statement
  • Objectives and Goals: A Comparison
  • Hierarchy of Objectives
  • Top-down and Bottom-up Approach
  • Role of Objectives

Functions And Contributions of Objectives

  • Defining an Organization
  • Directions for Decision-making
  • Performance Standards
  • Basis for Decentralization
  • Objective Setting
  • Change in Aspiration Level of Management

Strategic Intent

  • Introduction
  • Basic Functions
  • Purpose of a Business
  • Business Objectives

Approaches To Strategy

  • A new perspective
  • Deliberate and Emergent Strategies
  • How To Craft Strategy

Approaches to Strategy

  • Approaches to Strategic Management
  • Suitability and Limitations
  • Formal Structured Approach

Planning Process

  • Features of-Planning
  • Importance of Planning
  • Steps in Planning
  • The Planning Process

Strategic Planning Process

  • Evaluation and Choice of Strategies
  • Medium and Short-Range Planning, Implementation and Control
  • Transition from an Industrial to a Knowledge Based Society

Environmental Analysis

  • Introduction
  • Role of Environmental Analysis
  • Concept of Environment
  • Environmental Complexity

Pestle Analysis

  • Implications of Changes

Porter‘S 5 Force Analysis

Understanding Business

  • Business Definition
  • Dimensions of Business
  • The Product / Service Concept

Competitor Analysis

  • Interpreting Industry Analyses
  • Competitor Analysis

Competitor Analysis (Internal Analysis)

  • Internal Analysis
  • Internal Analysis with Resource Based Model
  • Internal Analysis Framework

Boston Matrix

  • Description of The BCG Matrix
  • Product Portfolio Method

The International Dimensions of Strategy

  • Introduction
  • International Competition

Core Competence

  • Process of Organizational Analysis
  • Capabilities
  • Core Competencies
  • Building Core Competencies
  • Costly To Imitate


  • Types of Benchmarking

Mc Kinsey‘S 7s Framework

Swot Analysis and Value Chain

  • SWOT Analysis
  • Opportunities and Threats
  • Value Chain Analysis
  • Outsourcing

Introduction To Strategy Implementation

  • Concept of Strategy Implementation
  • Activating Strategy

Structural Implementation

  • Strategy-Structure Relationship
  • Structural Change

Functional Implementation

  • Functional Policies and Plans
  • Difference between Policy and Procedure
  • Role of Functional Policies and Plans
  • Integration of Functional Policies

Functional Implementation

  • Functional Approach
  • Marketing
  • Human Resources
  • General Management

Behavioural Implementation

  • Strategic Leadership:
  • Impact of Organizational
  • Relating Culture and Strategy
  • Values and Strategy Implementation

Resource Mobilisation and Allocation

  • Resource Mobilization
  • Preparation of Position Papers

Concept of Strategic Evaluation And Control

  • Barriers in Strategic Evaluation and Control
  • Participants in Strategic Evaluation and Control
  • Stages of Control

Control Process

  • Benefits of Management By Exception

Techniques of Strategic Evaluation And Control

  • Financial Performance Control
  • Budgetary Control
  • Operational Problems
  • Approaches for Measuring Social Performance


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