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Certified Event Management Professional

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive a.) Online e Learning Access (LMS)    b.) Hard copy - study material
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification

Rs.3,499 /-
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Vskills certification for Event Management Professional assesses the candidate as per the company’s need for organizing and managing events. The certification tests the candidates on various areas in event management like planning, CPM/PERT, marketing, public relations, human resource management, taxes, laws logistics, financing, branding, catering, safety and security.

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Event Management Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in event management, public relation or marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Companies that hire Vskills Event Management Professional

Event Management Professionals are in great demand. Companies specializing in event management, public relations or marketing are constantly hiring skilled event management professionals. Various public and private companies also need event management professionals for their event management, public relations or marketing departments.

Event Management Table of Contents

Event Management Tutorial

Event Management Sample Questions

Event Management Mock Test

Event Management Interview Questions

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Table of Content

Introduction to Events

What are Events?

Objectives of Events

Event Characteristics

The Wow Factor

Types of Events

Why Events?

So When Do We Need Events?

Event linked to Product Launch

Company Market Entry

Sales Conference

Product Education

Dealer Conference




Community Event

Event Manager Skills

Key Skills Needed

Communication Skills

Personality Development

Self Grooming Tips

Stress Management

Time Management

Team Management Skills

Customer Relationship Management

Understanding Customer Behavior

Customers Expectations

Building Customer Relationship

Structure of Events

Events Structure

Event Process



Budgeting and Discussion


Schedule of Items

The Suppliers

Event Planning


Event Planning


Project Scope

Feasibility Study



Task Analysis


Analysis and Allocation

Implementation of the Plan


Event Marketing

The Marketing Environment

The Marketing Mix

Market research

Research Methods

Event Marketing Plan

Public Relations


Functions of Public Relations

Goals of Public Relations

Steps in Public Relations Campaign

Public Relations in India

Site Planning


Event Settings

Site Selection Factors

Event Logistics


Scope and Models

Logistics Management

Factors to Consider

Logistic Planning

Event Financing

Financial Management

Income Sources



Cost and Cash Flow Management


Break-Even Analysis


Accounting and Audit

Human Resource Management


Human Resource Planning

Volunteer Recruitment

Job Descriptions and Analysis

Recruitment and Selection

Screening and Selection

Recruitment Approach



Supervision and Evaluation

Performance Appraisal


Health, Safety and Security


Risk Assessment

Fire Safety

Gate and Door Control

Crowd Control

Electrical Installations & Lighting

Food, Drink & Water

Sanitary Facilities

Waste Management

Special Effects, Fireworks & Pyrotechnics

Emergency Planning

Monitoring and Evaluation


Event Evaluation

Evaluation Process

Evaluation Methods

Event Surveys

Media Coverage of an Event





Example Study - Sahara Kargil Benefit Soccer Match

Media Relations


Building Relations with Media

Public Relations Assistance to Media

Media Relations Norms

Press Conference

Holding a Press Conference

Event Branding


What is Branding?

Brand Equity

Establishing a Brand

Event Branding

Event Branding Principles

Event Catering


Types of Catering

Catering Planning

Buffet Set-Up



Ancillary Services

Trade Media

Hotel Booking agencies

Convention Bureau/Trade promotion cells




Celebrities and Events

Celebrity Becoming a Brand

Celebrity Advertising

Literature Survey

Image Communication in Marketing

Factors Critical in Celebrity Advertising

Observations on Celebrity Endorsements

Reasons for Celebrity Endorsements

Flaws in Endorsing Celebrities

Property Creation

How to Create Properties

Social, Economic, Political and Developmental Implications


The Implications of Special Events

Social and Community Implications of Events

Economic Implications of Events



The Revolution Begins

What is Exhibition?

Why Visit an Exhibition

The Economic Impact of Exhibitions

Objective of Holding an Exhibition

Exhibiting for the Right Reasons

Types of Exhibition

Display Work for Your Exhibition

More Than Mere Exhibitions

Augmenting Tourism Numbers

The Indian Viewpoint


Exhibitions in India

Exhibitions Overseas

Event Management Laws

Legal Aspects

The Companies Act of

Intellectual Property Law in India



The India Copyright Act

The Trademark Act

Event Management Taxes

Entertainment Tax

Service Tax

A Recap

Identify the Event


Hiring sand Rentals

What Can Marketers Do to Reach This Position?

Marketing Your Event

Creating a Budget

Positioning Your Product /Event

Attractions/ Flip Side

Employment Opportunities

Case Study

Tasty Bite the Way to a Customers’ Heart and Stomach

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