Table of Content
Introduction
- What's analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs intuition
- Introduction to web analytic
Google Analytics
- Getting Started With Google Analytics
- How Google Analytics works?
- Accounts, profiles, and usersNavigating
- Google Analytics
Content Performance Analysis
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
Visitors Analysis
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
Social media analytics
- Facebook insights
- Twitter analytics
- Youtube analytics
- Social Ad analytics /ROI measurement
Goals & Ecommerce Tracking
- Setting up goals
- Goal reports
- Ecommerce tracking
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
Social CRM & Analysis
- Radian6
- Sentiment analysis
- Workflow management
- Text analytics
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