Social Media Marketing Master Table of Contents

Table of Content

Why Care About Social Media

  • Lecture 1: Orientation to Digital Marketing and Social Media
  • Lecture 2: Latest Stats and Trends about Social Media (Global & Indian)
  • Lecture 3: Relevant Social Media Success Stories (Global & Indian)
  • Creating Facebook Marketing Strategy
  • Lecture 4: From Objectives to ROI
  • Lecture 5: Competitive Research
  • Lecture 6: Strategy Presentation by Participants
  • Lecture 7: Exercise: Participants to create Facebook Marketing Strategy for their organizations Types of Facebook Ads
  • Lecture 8: Facebook Ads vs. Google Adwords
  • Lecture 9: Significance of CTR (Click Through Rate)
  • Lecture 10: Optimizing Ad Copy & Targeting
  • Lecture 11: Exercise: Participants to launch & promote live Facebook Communities

Demystifying Community Building on Facebook

  • Lecture 12:Orientation to Facebook Brand Pages
  • Lecture 13: EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • Lecture 14: How to create Facebook Marketing Strategy?
  • Lecture 15: Facebook Applications for Fan Growth and Engagement
  • Lecture 16: How to create Brand Ambassadors on Facebook?
  • Lecture 17: Leveraging Facebook Insights for Success
  • Lecture 18: Relevant Facebook Marketing Success Stories (Global & Indian)

Twitter: The Jewel in the Social Media Crown

  • Lecture 19: Twitter in Plain English
  • Lecture 20: Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Lecture 21: Leveraging Lists, Hashtags & Trends
  • Lecture 22: Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter Marketing Strategy

  • Lecture 23: Twitter Strategy Framework: From Objectives to ROI
  • Lecture 24: Exercise: Creating Twitter Marketing Strategy

Leveraging LinkedIn for B2B Lead Generation

  • Lecture 25: LinkedIn in Plain English
  • Lecture 26: Lead Generation through Individual Profiles
  • Lecture 27: Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Lecture 28: Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Discussion on other Social Media Channels

  • Lecture 29: Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
  • Lecture 30: Open discussion on approach to leverage them

Measuring ROI of Social Media

  • Lecture 31: Guidelines for Measurement on Social Media
  • Lecture 32: Importance of Qualitative Feedback
  • Lecture 33: Framework for ROI Measurement
  • Lecture 34: Creating ROI Metrics Dashboard Tools to Measure ROI
  • Planning & Creating Multi-channel Social Media Strategy
  • Lecture 35: How to choose relevant Social Media Channels?
  • Lecture 36: Creating multi-channel Social Media Strategy
  • Lecture 37: Resource Planning: In-house vs. Outsource, Key competencies, Tools etc.


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