Table of Content
Chapter 1: What is Retail ?
- Functions performed by a retailer
- Retail Overview : India and Worldwide
- Top 5 Retailers of the world
- Top 5 Retailers of India
- Types of Retail Outlets
- Types of Retail Products
- Transfer Mechanisms
- Retail Strategy
- Retail Mix
Chapter 2: Retail Business Operations
- Store Designing and Space Planning
- Store Designing
- Store Environment & Ambience
- Exterior Store Design
- Product Display
- Space Planning
- Store Floor Planning
- Fixture Management
- Shelf Space Planning
- Profitability Analysis
- Productivity Analysis
Chapter 3: Supply Chain Planning & Management
- Demand Analysis, Aggregation & Forecasting
- Placing of the Purchase Order
- Shipping & Transportation Planning
- Warehouse Management
- Distribution Planning
- Inventory Management
- Replenishment
- Supply Chain Benefits
Chapter 4: Category Management
- Merchandise Planning
- Assortment Planning
- Assortment Control
- Product Introduction & Control
- Promotions
- Price Management
- Cost Management
Chapter 5: Store Operations
- Store Front-End Management
- Store Back-End Management
- Sales Management
- Customer Relationship Management
- Operational Activities carried out at the store on daily basis
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