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Multichannel Retail Table of Contents


Table of Content
 

 

Chapter 1: What is Retail ?

  • Functions performed by a retailer
  • Retail Overview : India and Worldwide
  • Top 5 Retailers of the world
  • Top 5 Retailers of India
  • Types of Retail Outlets
  • Types of Retail Products
  • Transfer Mechanisms
  • Retail Strategy
  • Retail Mix

Chapter 2: Retail Business Operations

  • Store Designing and Space Planning
  • Store Designing
  • Store Environment & Ambience
  • Exterior Store Design
  • Product Display
  • Space Planning
  • Store Floor Planning
  • Fixture Management
  • Shelf Space Planning
  • Profitability Analysis
  • Productivity Analysis

Chapter 3: Supply Chain Planning & Management

  • Demand Analysis, Aggregation & Forecasting
  • Placing of the Purchase Order
  • Shipping & Transportation Planning
  • Warehouse Management
  • Distribution Planning
  • Inventory Management
  • Replenishment
  • Supply Chain Benefits

Chapter 4: Category Management

  • Merchandise Planning
  • Assortment Planning
  • Assortment Control
  • Product Introduction & Control
  • Promotions
  • Price Management
  • Cost Management

Chapter 5: Store Operations

  • Store Front-End Management
  • Store Back-End Management
  • Sales Management
  • Customer Relationship Management
  • Operational Activities carried out at the store on daily basis



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