Table of Content


 

1. Fashion Merchandising

Introduction

Merchandise Department

2. Fashion Buyer

Qualities of a Successful Buyer

Buyer Rights

Qualities of a Successful Buyer

3. Fashion Forecasting

Forecasting fashion trends

Market Reports

4. Visual Merchandising

History

Window Display

Shelves in the Clothes

Cross-Mix Merchandising

Props

Colour

Lighting

Graphics & Signage

Shop Interior

Senses Seduction

Stocking Basics

Repetition

5. Design Principles and Elements

Design Elements

Principles of Design

6. Color Theory

Historical Background

Color Abstractions

Complementary Colors

Warm vs. cool colors

Achromatic Colors

Tints and shades

Split Primary Colors

Color Harmony

Current Status

Basic Techniques for Creating Color Schemes

7. Retail

Types of Retail Outlets

Retail Pricing

Second-Hand Retail

8. Consumer Behavior

Black Box Model

Information search

Evaluation of Alternatives

Purchase Decision

Other Influences

Buyer Decision Processes

9. Packaging and Labelling

Purpose

Packaging Types

Symbols Used

Label

Specialized Labels

Label Stock Types

Label Attachment

10. Pricing

Influencing Attributes

Pricing Approach and Strategies

Cost Sheet Analysis

11. Fashion Industry

Fashion

Fashion Industry

Social Media and Fashion Industry

Advertising through Apps

Successful Campaigns

12. Fast Fashion

Category Management

Quick Response Method

Supply Chain, Vendor Relationships and Internal Relationships

Design Lawsuits and Legislation

13. Target Market

Target Markets

The Psychology of Target Marketing

Benefits of Mass Marketing

14. Market Segmentation

Criteria for Segmenting

Methods for Segmenting Consumer Markets

Psychographic

Supplier Segmentation

Positioning Strategies

15. Product Lifecycle

Product Management

16. Fashion Reflect Lifestyle

Goals and Change

Types of style

17. Distribution

Physical Distribution, Marketing Logistics, and Supply Chain Management

The Physical Distribution Concept

Supply Chain Management (SCM)

Materials Management

Order Processing

Inventory Management

Production Control and Materials Requirement Planning

Just-in-Time (JIT) Logistics Systems

18. Vendor Management

System of Vendor Evaluation

Parameters for evaluation of Vendors Performance

Social Audit

Total Evaluation

Guidelines for Purchases through Tender and Negotiations

Purchase Review

19. Export and Import

Export

Ways of exporting

Making the export decision

Import

Export Documentation

Incoterms