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Retail & merchandising is an exciting field. This certification will cover various areas of merchandising of the products in retail stores. The certification tests the candidates on various areas in fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing, packaging, market segmentation, distribution, vendor management, import and export.
Vskills Certified Merchandiser will find employment in companies specialized in merchandising & retail. Various public and private companies also need merchandising professionals for their merchandising or retail departments.
Vskills Certified Merchandiser will find employment in Top MNC's and organisations like Anchor, Titan, Big Bazaar, Reliance Retail, Tribhovandas - TBZ, Levi Strauss, Marks and Spencer
https://www.vskills.in/certification/merchandiser-table-of-contents
http://vskills.in/certification/tutorial/design/merchandising/certified-merchandiser
https://www.vskills.in/certification/merchandiser-sample-questions
http://www.vskills.in/practice/quiz/merchandiser
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1. Fashion Merchandising
Introduction
Merchandise Department
2. Fashion Buyer
Qualities of a Successful Buyer
Buyer Rights
3. Fashion Forecasting
Forecasting fashion trends
Market Reports
4. Visual Merchandising
History
Window Display
Shelves in the Clothes
Cross-Mix Merchandising
Props
Colour
Lighting
Graphics & Signage
Shop Interior
Senses Seduction
Stocking Basics
Repetition
5. Design Principles and Elements
Design Elements
Principles of Design
6. Color Theory
Historical Background
Color Abstractions
Complementary Colors
Warm vs. cool colors
Achromatic Colors
Tints and shades
Split Primary Colors
Color Harmony
Current Status
Basic Techniques for Creating Color Schemes
7. Retail
Types of Retail Outlets
Retail Pricing
Second-Hand Retail
8. Consumer Behavior
Black Box Model
Information search
Evaluation of Alternatives
Purchase Decision
Other Influences
Buyer Decision Processes
9. Packaging and Labelling
Purpose
Packaging Types
Symbols Used
Label
Specialized Labels
Label Stock Types
Label Attachment
10. Pricing
Influencing Attributes
Pricing Approach and Strategies
Cost Sheet Analysis
11. Fashion Industry
Fashion
Fashion Industry
Social Media and Fashion Industry
Advertising through Apps
Successful Campaigns
12. Fast Fashion
Category Management
Quick Response Method
Supply Chain, Vendor Relationships and Internal Relationships
Design Lawsuits and Legislation
13. Target Market
Target Markets
The Psychology of Target Marketing
Benefits of Mass Marketing
14. Market Segmentation
Criteria for Segmenting
Methods for Segmenting Consumer Markets
Psychographic
Supplier Segmentation
Positioning Strategies
15. Product Lifecycle
Product Management
16. Fashion Reflect Lifestyle
Goals and Change
Types of style
17. Distribution
Physical Distribution, Marketing Logistics, and Supply Chain Management
The Physical Distribution Concept
Supply Chain Management (SCM)
Materials Management
Order Processing
Inventory Management
Production Control and Materials Requirement Planning
Just-in-Time (JIT) Logistics Systems
18. Vendor Management
System of Vendor Evaluation
Parameters for evaluation of Vendors Performance
Social Audit
Total Evaluation
Guidelines for Purchases through Tender and Negotiations
Purchase Review
19. Export and Import
Export
Ways of exporting
Making the export decision
Import
Export Documentation
Incoterms
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