Merchandiser

If you are looking for a role as Merchandiser. Here we have listed all the most asked Interview questions on Merchandising, which can help you to ace the job interview.

Q.1 Which aspect of business is affected the most by implementing JIT?
The aspect of Inventory is most affected by implementing JIT.
Q.2 What is the essential qualities of merchandiser?
Here are some essential qualities of Merchandiser
1. enthusiasm
2. creativity
3. imagination
Q.3 What is the purpose of visual merchandising?
The purpose is to educate the customer about the product.
Q.4 Which effect makes element look closer to the observer?
Overlap effect makes element look closer to the observer.
Q.5 What color is added to produce tints?
White color is added to produce tints
Q.6 How do you deal with situations when the customer is not happy?
The merchandiser is often the first person to interact with a customer when they have a complaint. The merchandiser must be able to listen to the customer and understand their concerns. They must also be able to relay this information to the company in a timely manner.

Sample Answer: I have had to deal with customers who were not happy with the product. I was able to listen and understand their concerns. I relayed this information to my supervisor and we were able to resolve the issue.
Q.7 Why did you choose merchandising as your profession?
Merchandising is one of the Top rated prestigious job in the current world. I have a dream. I love to work with fashion industry from my early life because someone can get vast knowledge regarding human fashion trend, culture, fashion cycle etc. through merchandising. Thus, I have keen interest to be a fashion merchandiser.
Q.8 What is Basic Block?
Basic block is an individual component of apparel without any allowance, design or style which is called basic block.
Q.9 What is Approved Sample?
When a sample fulfill all the terms and conditions according to the buyer requirement then that sample is known as approved sample.
Q.10 What is Air way will?
Air Way Will is known as an export document. The agreement between exporter and air carrier which is found from the airline used to ship the goods.
Q.11 What is Buying Office?
Buying office is an independent or store owned office which is situated at a market area and buys for many stores. Buying office is also well-known as buying house.
Q.12 What is Purchase Order (po)?
PO is a document of a general information of the types and quantities of merchandise that a buyer or importer expect to purchase for delivery within a lead time. It is also known as buying plan.
Q.13 What is Bill of Loading?
Bill of loading is a document which gives all the terms of the contract between the exporter or shipper and the transportation or logistic company.
Q.14 What is CAD?
CAD stands for Computer Aided Design which is used as a theoretical tool to design and develop of garment products.
Q.15 What is Lead Time?
From the date of submission an order to the delivery date this period is known as lead time.
Q.16 What is Line Balancing?
Line balancing is a plan of balancing the production schedule as per the time and action calendar (TNA).
Q.17 What is Offshore Assembly?
Offshore assembly is known as purchase the fabric and cut it but gives it to the other country for sewing.
Q.18 What is Up-charge?
Up-charge is an additional cost which will get added into cost of production as per the buyer’s instructions.
Q.19 What is Vessel-sailing-time?
Vessel-sailing-time is known as the time which will get taken by ship or transportation to ship the products.
Q.20 What is Cpm?
CPM stands for Cost per Minute. CPM can help to find out per hour, shift, day and week cost of garments.
Q.21 What is C.I.F?
C.I.F stands for Cost Freight and Insurance. It is a pricing term according to which the seller pays all operating cost in the placing of products on board and prepays the freight and insures the goods to an agreed destination.
Q.22 What is Down-charge?
Down-charge is a smaller amount cost because of fewer changes into finished product.
Q.23 What is Factory out Late Stores?
Factory out late stores is one kind of store which sells the manufacturer overrun directly to consumers.
Q.24 What is F.C.l?
F.C.L stands for the full container load. This is the excellent sign for business dealings of both buyer and manufacturer.
Q.25 What is L.C.L?
L.C.L is means Less Container Load. When short amount of order execution then less container load for export or import from manufacturer.
Q.26 What is Mark Down?
Mark down is known as the difference between the original retail price and a reduced price.
Q.27 What is Mark-up?
Mark-up is the difference between the original retail price and a raised price. It means the difference between manufacturing or cost price and selling price.
Q.28 What qualities make a good buyer?
1. Be likable and approachable. 2. Be polite and courteous. 3. Stay in constant touch and reply to phone calls and emails promptly. 4. Respect the seller and don't waste their time.
Q.29 According to you, what is the key aspect of successful merchandising?
This is clearly a subjective question so there is no right or wrong answer to it and it depends from one person to another. What is more important is that you justify the response that you give. Sample Answer - According to me, it is the appearance of the product which is considered the most important part of merchandising, followed by other aspects such as product placement or the product's location relative to different products. You are required to show a creative approach and as a merchandiser you must acknowledge that merchandising different types of products requires different approaches
Q.30 What are the rights and duties of a buyer?

1). Right to have delivery of goods

2). Right to Reject

3). Right to Cancel

4). Right to claim damages

5). Right to Examine

6). Right to sue for performance

7). Right to take insurance

8). Right to sue for recovery of price

Q.31 Which aspect of a product forces you to buy it?
The interviewer here wants to get hold of your take on merchandising, it deals more with your personality and your knowledge of merchandising. You are required to choose a point about a product and say why it is crucial for you and appealing to a customer lets suppose according to you colour is important aspect since a consumer can associate a colour both with their identity and with a specific brand.
Q.32 Explain the Right to Reject?
It is the right of the buyer to reject the goods if it is found that the seller has delivered him the goods of other quantity or quality or if the buyer notices any defects in the goods.
Q.33 What is your understanding of merchandising?
You must ensure that you have done your research thoroughly. You must describe Merchandising as a whole across different industries, and you should be able to explain the differences. Give proper distinction between head office merchandising and in-store (visual) merchandising. You must try and come up with solid reasons why a particular sector interests you, and specifically why you would be passionate about working within this market.
Q.34 Explain the Right to Cancel?
It is a right of the buyer to cancel the contract if the seller does not perform his part in the specific time or otherwise if the seller commits any negligence as to the performance of a contract in that situation it is the right of the buyer to cancel the contract.
Q.35 What kind of customer experience do you have?
It is very crucial to know your CV inside out, and share your experience without referring to it during the interview. Do not just assume that only work experience is relevant. You can think through examples of achievements, extra-curricular activities or university projects as well as work experience which has given you transferable customer facing experience. For instance you could talk about working on your freshers’ fair, if you are a fresher.
Q.36 What is the Right to claim damages?
If there is any defect in the Goods which may cause loss to the buyer or if due to the negligence of a seller. The buyer sustains a loss, in such circumstance, it is the right of the buyer to be compensated or the buyer may claim damages.
Q.37 What are the suggested changes that you would want to make to our store?
In order to answer this question, you must ensure that you have researched the business thoroughly. Answer the question with a lot of passion for them during interview to show them that you really mean it and are keen to work for them. So you must have a in-depth knowledge of what they do as a company, products/services they offer, competitors and current projects etc.
Q.38 State the Right to Examine?
It is the right of the buyer to examine the goods before its purchase and to duly satisfy himself as to be quality of goods.
Q.39 What is the Right to sue for performance?
If the seller deny to obey the terms and conditions of the contract which gives irreparable loss to the buyer, the buyer has the right to knock or approach the competent court of law to compel the seller for specific performance.
Q.40 State the Right to take insurance?
It is the duty of the seller to give notice to the buyer to be ensured the goods if the seller delivers in a good way whether sea or by any other method/means due to which alarm that the goods may be destroyed then it is the right of the buyer to ensure the goods before its delivery.
Q.41 What is the Right to sue for recovery of price?
It is the right of the buyer to file a suit for recovery of the price which he has already paid to the seller but even then, the seller refuses to perform his part.
Q.42 Explain the Right to claim interest?
It is the right of the buyer to claim an interest in the situation if the delay is caused by the seller in the delivery of goods.
Q.43 What is the market report?
Market report is defined as the report of the prices paid for specific commodities or securities upon a particular day or during a certain period of time.
Q.44 What does a visual merchandiser do?
Visual merchandisers use their design skills to help promote the image, products and services of retail businesses and other organisations.
Q.45 What are the 4 elements of visual merchandising?

1. Store exterior.

2. Store layout.

3. Store interior.

4. Interior display.

Q.46 What are the Principles of Design?
The fundamental principles of design are Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.
Q.47 What is Color Theory?
Color theory is both the science and art of using color. It shows how humans perceive color and the visual effects of how colors mix, match or contrast with each other.
Q.48 What are the 7 color schemes?
The seven major color schemes are monochromatic, analogous, complementary, split complementary, triadic, square, and rectangle.
Q.49 What are the different types of retail outlets?

1. Department Stores

. 2. Specialty Stores.

3. Supermarkets.

4. Convenience Stores.

5. Discount Stores.

6. Hypermarkets or Super Stores.

Q.50 What is the Black Box Model?
A black box model, is a catch-all term used to describe a computer program designed to transform various data into useful investment strategies.
Q.51 Who has given the black box model?
A black box was described by Norbert Wiener in 1961
Q.52 What is Category Management?
Category management is defined as a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into different groups of similar or related products.
Q.53 What are the 4 P's of category management?
The 4 P's of Category Management: Product, Placement, Price & Promo.
Q.54 What the benefits of Benefits of Mass Marketing?

1. More potential customers.

2. Higher economies of scale.

3. High sales.

4. Less prone to changing tastes.

5. Save on marketing costs.

Q.55 Define Market Segmentation?
Market segmentation is a marketing term referring to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
Q.56 What are the four types of market segmentation?
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation.
Q.57 What is Supply Chain Management (SCM)?
Supply chain management (SCM) is the centralized management of the flow of goods and services and includes all processes that transform raw materials into final products.
Q.58 What do you mean by System of Vendor Evaluation?
Vendor evaluation is a system for recording and ranking the performance of a supplier in terms of a variety of issues.
Q.59 What do you know about Social Audit?
A social audit is a way of measuring, understanding, reporting and ultimately improving an organization's social and ethical performance.
Q.60 What are three forms of exporting?
The three forms of exporting are indirect exporting, direct exporting, and intracorporate transfer.
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