Certified Market Research Analyst

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive Online e-Learning Access (LMS)
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification

$49.00 /-
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Vskills certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Market Research Analyst Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in market research, marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Market Research Table of Contents


Market Research Tutorial


Market Research Sample Questions


Market Research Mock Test


Market Research Interview Questions


Companies that hire Market Research Analyst

Market Research Analysts are in great demand. Companies specializing in market research, marketing or sales are constantly hiring skilled marketing research analysts. Various public and private companies also need marketing research analysts for their market research, marketing or sales department.

Market Research Analyst Blogs

Update your marketing research knowledge with our latest online blogs.

Market Research Analyst Jobs

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Market Research Analyst Internships

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1. Marketing Research

1.1 Introduction

1.2 Application of Marketing Research

1.3 Marketing Research Management

1.4 Role of Research

1.5 Qualities of a Marketing Research Manager

1.6 Marketing Research Function

1.7 Hiring Outside Agencies


2. Marketing Research Process

2.1 The Research Process

2.2 Formulating the Research Problem

2.3 Choice of Research Design

2.4 Determining Sampling Design and Sampling Size

2.5 Preparing the Research Report

2.6 Evaluation and Control of Marketing Research


3. Scientific Method and Research Design

3.1 Scientific Method

3.2 Research Design

3.3 Types of Research Design

3.4 Causal Designs

3.5 Method of Agreement

3.6 Causal Inference Studies


4. Research and Data Objectives

4.1 Research Objectives

4.2 The Research Plan

4.3 Specifying Data and Acquisition Methods


5. Research Communication

5.1 Factors in Decisions on Media


6. Primary Data Collection

6.1 Collection of Primary Data

6.2 Using Diaries

6.3 Questionnaire Design

6.4 Interviewing

6.5 The Role of Focus Groups

6.6 Survey



7. Secondary Data Collection

7.1 Methodological and Ethical Considerations

7.2 Compatibility of the Data with Secondary Analysis

7.3 Reporting of Original and Secondary


8. Sampling and Hypothesis

8.1 Statistics Basics

8.2 Data Basics

8.3 Measurement Systems

8.4 Some Basic Terms

8.5 Types of Sample Designs

8.6 Bases of stratification

8.7 Characteristics of a Good Sample Design

8.8 Determining the Sample Size


9. Data Processing and Analysis

9.1 Data Preparation

9.2 Data Validation

9.3 Data Editing

9.4 Coding

9.5 Tabulation

9.6 Data-Processing Methods


10. Multivariate Data Analysis

10.1 Multivariate Analysis (MVA)

10.2 Regression Analysis

10.3 Cluster Analysis

10.4 Factor Analysis

10.5 Conjoint Analysis

10.6 Correspondence Analysis

10.7 Neural Network Models


11. Forecasting Methods

11.1 Forecasting Basics

11.2 Moving average and Exponential methods

11.3 Decomposition method

11.4 ARIMA Model


12. Presentation and Report writing

12.1 Role of the Report

12.2 Types of Reports

12.3 Contents of the Report For Executives

12.4 Principles OD Report Writing


13. Ethical Issues in Marketing Research

13.1 Ethical Issues in Marketing Research

13.2 Ethical Issues Involving the Treatment of Respondents

13.3 Ethical Issues Relating to the Ethical Treatment of Researchers


14. Sales Analysis and Forecasting

14.1 Sales Analysis and Forecasting

14.2 Market Potential

14.3 Methods of Estimating Demand


15. Advertising Research

15.1 Importance of Advertising


16. Market Segmentation and Brand Positioning

16.1 Market Segmentation

16.2 Limitations of Psychographic Segmentation


17. Export Marketing Research

17.1 Export Marketing Research Why Export?

17.2 Problem s in Export Marketing Research

17.3 Use of Secondary Data (Or Desk Research)


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