Sample Questions


1. The purchase decision and consumption process always occur in the context of _____.
A. others
B. a specific situation
C. marketing communications
D. an extended decision-making process

2. To understand a consumer's behavior, we must know about the _____.
A. consumer
B. situation
C. stimulus object
D. All of the above

3. All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.
A. situational influence
B. motivators
C. consumption triggers
D. consumption influencers

4. Which of the following also includes a situation-specific component?
A. personality
B. self-concept
C. involvement
D. demographics

5. Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. All of the above


Answers:      1 (B), 2 (D), 3 (A), 4 (C), 5 (D)


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