Why should I take this certification?

Vskills certification for Financial Services Marketing assesses the candidate on the marketing of financial services. The certification tests the candidates on various areas in managing service delivery process, implementing service marketing, financial management models and analysis which include the knowledge of consumer behavior, service process design and marketing, service quality and productivity, evaluating risks & returns, skills, and strategies for financial management and analysis. Study & Learn Service products, consumers and markets Elements of service marketing Managing the service delivery process Implementing service marketing Financial Management Models & Their Application Evaluating Risks & Returns of Assets & Liabilities and much more...

Study & Learn

  • Service products, consumers, and markets
  • Elements of service marketing
  • Managing the service delivery process
  • Implementing service marketing
  • Financial Management Models & Their Application
  • Evaluating Risks & Returns of Assets & Liabilities and much more...

How will I benefit from this certification?

This course is designed to teach you necessary skills and knowledge required in managing the financial services marketing functions within a business. Vskills Certified Financial Services Marketing Manager finds employment in Banks, Private Equity (PE) firms, MNCs, Bancassurance companies and insurance companies or financial marketing departments of various companies. Companies specializing in financial service marketing constantly hire skilled financial services marketing professional. Various public and private companies, banks and insurance companies also need financial services marketing professional for their financial services marketing departments. Companies that hire Bajaj Capital, Angel Broking, Tata Capital, HDFC Bank, ICICI Bank, Motilal Oswal

Financial Services Marketing Table of Contents

https://www.vskills.in/certification/Certified-Financial-Services-Marketing-Professional-Table-of-Contents

Financial Services Marketing Course Outline

https://www.vskills.in/certification/certified-financial-services-marketing-professional-Course-Outline

Financial Services Marketing Sample Questions

https://www.vskills.in/certification/certified-financial-services-marketing-professional-Sample-Questions

Financial Services Marketing Mock Test

http://www.vskills.in/practice/quiz/Financial-Services

Apply for Financial Services Marketing Certification

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TABLE OF CONTENT

Understanding service products, consumers and markets

  • Explaining the basics concept of service marketing
  • Illustrating consumer behavior in context of services and methods for positioning services in competitive markets

Elements of service marketing

  • Describing the process of creation of a service product and designing communication mix for it.
  • Understanding the techniques of pricing and revenue management
  • Elucidating the basics of distributing services

Managing the service delivery process

  • Describing in detail the designing and managing service processes
  • Explaining the techniques for balancing demand and capacity for managing the service process
  • Detailing the steps for planning the service environment and managing people for service advantage

Implementing service marketing

  • Understanding the relevance of managing relationships and building loyalty
  • Describing the importance of consumer feedback and service recovery
  • Detailing techniques for improving service quality and productivity
  • Explaining the process to organize for service leadership

Role of Financial Institutions and Services

Financial Management Models & Their Application in Financial Institutions

Evaluating Risks & Returns of Assets & Liabilities of Financial Institutions

Flow of Fund Analysis of the Borrowing lending behavior, interest rates analysis, interest rates, Yield curve, risk & inflation

Financial Management of Commercial Banks

Development Banks

Financial Planning & Financial Institutions

International Aspects of Financial Institutions

 

COURSE OUTLINE


 

Understanding service products, consumers and markets

  • Explaining the basics concept of service marketing
  • Illustrating consumer behavior in context of services and methods for positioning services in competitive markets

Elements of service marketing

  • Describing the process of creation of a service product and designing communication mix for it.
  • Understanding the techniques of pricing and revenue management
  • Elucidating the basics of distributing services

Managing the service delivery process

  • Describing in detail the designing and managing service processes
  • Explaining the techniques for balancing demand and capacity for managing the service process
  • Detailing the steps for planning the service environment and managing people for service advantage

Implementing service marketing

  • Understanding the relevance of managing relationships and building loyalty
  • Describing the importance of consumer feedback and service recovery
  • Detailing techniques for improving service quality and productivity
  • Explaining the process to organize for service leadership

Role of Financial Institutions and Services

Financial Management Models & Their Application in Financial Institutions

Evaluating Risks & Returns of Assets & Liabilities of Financial Institutions

Flow of Fund Analysis of the Borrowing lending behavior, interest rates analysis, interest rates, Yield curve, risk & inflation

Financial Management of Commercial Banks

Development Banks

Financial Planning & Financial Institutions

International Aspects of Financial Institutions

“Exam scheduling to be done through user account” / “Exam once scheduled cannot be cancelled”
Date of Examination
05-Aug-2017
06-Aug-2017
19-Aug-2017
20-Aug-2017
03-Sep-2017
16-Sep-2017
17-Sep-2017
07-Oct-2017
08-Oct-2017
21-Oct-2017
22-Oct-2017
05-Nov-2017
Examination Time
01:00 PM - 02:00 PM
02:30 PM - 03:30 PM
04:00 PM - 05:00 PM
05:30 PM - 06:30 PM
10:00 AM - 11:00 AM
11:30 AM - 12:30 PM

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