Why should I take this certification?

Vskills certification for Financial Services Marketing assesses the candidate on the marketing of financial services. The certification tests the candidates on various areas in managing service delivery process, implementing service marketing, financial management models and analysis which include the knowledge of consumer behavior, service process design and marketing, service quality and productivity, evaluating risks & returns, skills, and strategies for financial management and analysis.

Study & Learn

Service products, consumers, and markets
Elements of service marketing
Managing the service delivery process
Implementing service marketing
Financial Management Models & Their Application
Evaluating Risks & Returns of Assets & Liabilities and much more...

How will I benefit from this certification?

This course is designed to teach you necessary skills and knowledge required in managing the financial services marketing functions within a business. Vskills Certified Financial Services Marketing Manager finds employment in Banks, Private Equity (PE) firms, MNCs, Bancassurance companies and insurance companies or financial marketing departments of various companies.

Companies that hire Financial Services Marketing Professionals

Companies specializing in financial service marketing constantly hire skilled financial services marketing professional. Various public and private companies, banks and insurance companies also need financial services marketing professional for their financial services marketing departments. Companies that hire Bajaj Capital, Angel Broking, Tata Capital, HDFC Bank, ICICI Bank, Motilal Oswal.

Financial Services Marketing Related Blogs

Checkout the latest online blogs on Financial Services Marketing.

Financial Services Marketing Jobs

Checkout the various job openings for Financial Services Marketing, click here..

Financial Services Marketing Internships

Vskills runs its flagship internship programme where bright interns work with academic council, click to know more details..

Apply for Financial Services Marketing Certification

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TABLE OF CONTENT

Understanding Service Phenomenon

Introduction
Service Industry - Growth and Current Condition
How are goods different from services?

Role of Services in Economy

International Scenario
Indian Scenario

Service Characterstics and Marketing Implications

Marketing Implications for Services

Knowledge of Buyers

Decision Making Roles
Classification of Buyers
Consumer Decision Making
Factors Influencing Buyer’s Behavior
Consumer Evaluation of Services
Post-Purchase Behavior

Marketing Mix in Service

Seven P’s of Marketing Services

Differentiation Strategies

Managing Differentiation
Differentiation V/s Positioning

Demand Management And Productivity

Concept of Productivity
Strategies of Productivity

Service Quality

Managing Quality
Service Quality Model of Gronroos
Measuring Service Quality

Service Strategies

Revisiting the Marketing Process
Market Planning in Services
Critical Success Factors in Service Marketing
Customer Orientation in Marketing
Customer Relations in Marketing

Role of Financial Institutions & Services

Introduction
Role of Financial Institutions
Financial Services
Indian Financial Market

Financial Management Models

Introduction

Risks & Returns of Assets and Liabilities of Financial Institutions

Introduction
Classification of Assets
Restructuring / Rescheduling of Loans

Fund analysis and Interest rate analysis

Introduction
Norms relating to Prime Lending Rates (PLR)
Project appraisal under Inflationary Condition
Guidelines for Determining PLR
Relationship between Inflation and interest Rates

Financial Management of Commercial Banks

Characteristics of a Bank
Major Functions of Commercial Bank
Sources of Funds
Application of Funds
Investment Policy of Commercial Banks
Asset Structure of Commercial Banks
Monetary Policy in India by RBI
Insurance

Financial Management of Development Banks

Introduction
Features of Term Loans
Procedure of Appraisal of Term Loan Proposals by Development Bank
Capital Adequacy and Capital Planning

Financial Planning and Financial Institutions

Industrial Finance Corporation of India (I.F.C.I.)
Industrial Credit & Investment Corporation of India Ltd (I.C.I.C.I.)
Industrial Development Bank of India (I.D.B.I.)
Mutual Funds

International Aspect of Financial Institutions

Sources of International Financing
Development Banks and Financial Institutions
Export Import Bank in India
Factoring Companies
Global Financial Markets
Offshore Banking
Export Import Bank of India

Certified Financial Services Marketing Professional

How It Works

Test Details

Benefits of Certification