Certified Merchandiser

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive Online e-Learning Access (LMS)
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification


$49.00 /-
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Why should I take this certification?

Retail & merchandising is an exciting field. This certification will cover various areas of merchandising of the products in retail stores. The certification tests the candidates on various areas in fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing, packaging, market segmentation, distribution, vendor management, import and export.

How will I benefit from this certification?

Vskills Certified Merchandiser will find employment in companies specialized in merchandising & retail. Various public and private companies also need merchandising professionals for their merchandising or retail departments.

Merchandiser Table of Contents

https://www.vskills.in/certification/merchandiser-table-of-contents

Merchandiser Tutorial

http://vskills.in/certification/tutorial/design/merchandising/certified-merchandiser

Merchandiser Sample Questions

https://www.vskills.in/certification/merchandiser-sample-questions

Merchandiser Mock Test

http://www.vskills.in/practice/merchandiser

Merchandiser Interview Questions

https://www.vskills.in/interview-questions/management-interview-questions/merchandiser-interview-questions

Companies that hire Merchandisers

Vskills Certified Merchandiser will find employment in Top MNC's and organisations like Anchor, Titan, Big Bazaar, Reliance Retail, Tribhovandas - TBZ, Levi Strauss, Marks and Spencer.

Apply for Merchandiser Certification

By Net banking / Credit Card/Debit Card

We accept Visa/Master/Amex cards and all Indian Banks Debit Cards. There is no need to fill application form in case you are paying online.

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Table of Content


Introduction to Merchandising

  • What is Merchandising?
  • Role of Merchandiser
  • Merchandising Process
  • Product Life Cycle
  • Retail Formats
  • Retail Strategies

Product Development

  • Concept Development
  • Product Design
  • Product Sourcing
  • Product Testing
  • Product Launch
  • Product Life Cycle Management
  • Sustainability in Product Development

Buying and Planning

  • Demand Forecasting
  • Order Placement
  • Inventory Management
  • Merchandise Budgeting
  • Open-to-Buy Management
  • Retail Pricing Strategies
  • Retail Financial Planning

Visual Merchandising

  • What is Visual Merchandising?
  • Design Elements
  • Principles of Design
  • Color Theory
  • Retail Store Design
  • Store Layouts
  • Product Placement
  • Customer Flow
  • Props
  • Fixtures and Display Cases
  • Signs and Signage
  • Window Displays
  • Product Grouping
  • Retail Events
  • Visual Merchandising Technology

Retail Mathematics

  • Retail Calculations
  • Inventory Management
  • Sales Forecasting
  • Budgeting and Financial Planning
  • Retail Performance Metrics

Consumer Behavior

  • Consumer Psychology
  • Consumer Attitudes and Perceptions
  • Consumer Motivation
  • Consumer Decision Making Process
  • Consumer Demographics and Lifestyle
  • Consumer Trends and Trends Analysis
  • Customer Segmentation

Sales and Marketing

  • Marketing Strategy
  • Sales Promotion
  • Advertising
  • Public Relations
  • Direct Marketing
  • Trade Marketing
  • Customer Relationship Management (CRM)

Retail Technology

  • Point of Sale (POS) Systems
  • Customer Relationship Management (CRM) Systems
  • E-Commerce
  • Marketing Automation
  • Retail Analytics
  • Mobile Retail Technology

Trends and Forecasting

  • Market Research
  • Trend Analysis
  • Consumer Insights
  • Retail Forecasting
  • Market Segmentation
  • Competitive Analysis

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