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Certified Campaign Manager

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive a.) Online e Learning Access (LMS)    b.) Hard copy - study material
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification


Rs.3,499 /-

Why should I take this certification?

This Vskills Certified Campaign Manger certification will teach you important & crucial concepts in campaign management. Learn about campaign development and management, about various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO & computer and internet basics.

Study & Learn

  • Creating Great Advertising Institutions
  • Developing Campaign Strategies and Plans
  • Branding & Positioning
  • Strategic Thinking
  • Creative Strategies
  • Media Planning & Briefing

How will I benefit from this certification?

This course is designed to teach you necessary skills and knowledge required in managing the campaign functions. Vskills Certified Campaign Manager finds employment in marketing, media & public relations departments of various companies.

Companies that hire Campaign Mangers

McCann-Erickson India, Lintas India, Ogilvy & Mather Ltd, Mudra Communications Ltd.

Campaign Manager Table of Contents

https://www.vskills.in/certification/Certified-Campaign-Manager-Table-of-Contents

Campaign Manager Tutorial

http://vskills.in/certification/tutorial/media/certified-campaign-manager/

Campaign Manager Sample Questions

https://www.vskills.in/certification/Certified-Campaign-Manager-Sample-Questions

Campaign Manager Mock Test

http://www.vskills.in/practice/quiz/Campaign-Manager

Apply for Campaign Manager Certification

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TABLE OF CONTENT

 


Changing World of Advertising

  • Introduction
  • Advertising
  • A Second Nature

Creating Great Advertising Institutions

  • Not Just Campaigns
  • Creative Ideas

The Advertising Agency

  • What is Client Servicing?
  • Jobs in a Communications Agency
  • Client Servicing/Account Management
  • Meetings

Agency Work Flow

  • Typical Work Flow in Agency
  • Advertising Objectives

Branding

  • Branding concept
  • What is Branding?
  • Successful Brands

Positioning

  • Evolution of ‘positioning’
  • Determining Positioning
  • The product
  • The Competition
  • The Customer
  • Product and Consumer Positioning
  • The Position You Want

Strategic Thinking

  • Advertising Strategies Spectrum

Consumer Insights

  • Digging consumer insights!
  • Apparent vs Real Reason
  • Informal Research
  • Benefit Laddering

Campaign Planning

  • Planning Cycle
  • Determining Advertising Budget
  • Advertising Plan—an Outline

Creativity

  • The Creative Process
  • Creative Strategies
  • Message Formats
  • Practical Tips
  • How to Brief Creative
  • Copy, Folks
  • Copy Creation in three Steps

Copy Structure

  • Copy Style
  • Sell Creative Work

Media Planning

  • Being visible
  • Maximizing-the advertising exposure!
  • Framework to ‘Maximizing Advertising Exposure’

Media Briefing

  • The Media Briefing
  • Being more visible
  • Brand Contact Points

Internet Medium

  • Internet be the next big medium?

Line Media

  • Sales Literature
  • Point-of-sale (POS) display material
  • Aerial advertising
  • CD’s CD-ROMs, audio and video cassettes
  • Ad Bags and Carrier Bags
  • Body Media

Advertisement Assessment

How to Present Your Work

Campaigns - David Ogilvy

Computers Basics

  • Introduction - What is Computer?
  • Characteristics of computer
  • Commonly Used Computer Terms
  • Units of a computer system
  • Representation of information
  • Basic Operations of a Computer – Input, Process and Output
  • Input Devices
  • Output Devices
  • Storage Devices
  • Types of Software
  • Disk Organization Terms
  • Operating System
  • User Interface

Internet

  • Networking Concepts
  • Internet Terms (Hypertext, URL, Domain Name)
  • Web Browser and ISP
  • Upload and download files
  • Control of Internet
  • Email
  • Search Engine Optimization
  • Social Media

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