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Strategic Brand Management Table of Content

Table of Content


Building Lasting Customer-brand Relationships

  • Customer-brand Connection Analysis
  • Creating a Brand Story
  • Managing Brand Relationships

Developing a Brand Internally

  • Internal Brand Development
  • Internal Assessments
  • The Brand Vision
  • Developing Your Brand Internally

Global Brand Management

  • Global Brand Development
  • Global Brand Management
  • Global Brand Strategies

Brand Management for Social Media and Wireless Technologies

  • Wireless Technology and Branding
  • Social Media Strategies
  • Using Social Media


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