Product Management Basics

• What is a Product
• The Product Life Cycle
• What is Product Management?
• Stages of Product Management
• Product Manager Role
• Product Manager Skills

Product Strategy - Market Analysis

• Marketing Research
• Market Segmentation
• Market Targeting
• Market Positioning
• Branding
• Defining Product Strategy
• Kano Model Analysis

Competitor Analysis

• What is Competitor Analysis?
• Environmental Analysis
• Pestle Analysis
• SWOT Analysis
• Value Chain Analysis
• The BCG Matrix

Product Definition - User Requirements Research

• Factors influencing consumer behaviour
• Major Psychological Processes
• Consumer Buying Decision Process
• Organisational Buying
• Customer Data Collection and Analysis
• Voice of Customer (VOC)
• User Requirements
• Conducting User Interviews
• User or Focus Groups
• Decision Making for Product Definition
• Specifying the Product Definition

Product Design - User-Centered Design

• What is User- Centered Design or UCD
• UCD Characteristics
• UCD Principles
• User-Centered Design Process
• User-Centered Design and Agile
• ISO 9241 Human-Centred Design Principles

Product Design - Prototyping

• What is a wireframe?
• What is a prototype?
• What is a mockup?
• Prototype Categories
• Prototype vs. a final product
• Why to Prototype
• Prototyping Components and Techniques

Product Development

• User Personas
• User stories
• Scenarios
• Product Requirements Document or PRD
• Performing Affinity Mapping
• Creating Storyboards

Product Testing - Usability Testing

• Usability Testing Basics
• Usability Testing Types
• Planning a Usability Test
• Usability Testing Methods
• Pilot Usability Test and Moderation
• Conducting Usability Test
• Best Practices for Usability Testing
• Heuristic Evaluation

Minimum Viable Product

• Minimum Viable Product Basics
• Purpose of MVP
• MVP Elements
• MVP Benefits
• Developing Minimum Viable Product
• Validating Minimum Viable Product
• Product / Market Fit

Product Marketing

• Product Marketing Basics
• Need for Product Marketing
• How to Market a Product
• Product Marketing Strategy
• Pricing Concepts
• User Engagement
• Growth Hacking

Product Analytics

• A/B Testing
• Segmentation and Funnel Analysis
• Multivariate Testing
• Google Analytics
• Cohort Analysis
• Web Analytics
• Product & Engagement Analytics

Apply for certification

https://www.vskills.in/certification/management/product-management-certification