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Product Management Table of Contents


Table of Content
 

 

Product Management Basics

  • What is a Product
  • The Product Life Cycle
  • What is Product Management?
  • Stages of Product Management
  • Product Manager Role
  • Product Manager Skills

Product Strategy - Market Analysis

  • Marketing Research
  • Market Segmentation
  • Market Targeting
  • Market Positioning
  • Branding
  • Defining Product Strategy
  • Kano Model Analysis

Competitor Analysis

  • What is Competitor Analysis?
  • Environmental Analysis
  • Pestle Analysis
  • SWOT Analysis
  • Value Chain Analysis
  • The BCG Matrix

Product Definition - User Requirements Research

  • Factors influencing consumer behaviour
  • Major Psychological Processes
  • Consumer Buying Decision Process
  • Organisational Buying
  • Customer Data Collection and Analysis
  • Voice of Customer (VOC)
  • User Requirements
  • Conducting User Interviews
  • User or Focus Groups
  • Decision Making for Product Definition
  • Specifying the Product Definition

Product Design - User-Centered Design

  • What is User- Centered Design or UCD
  • UCD Characteristics
  • UCD Principles
  • User-Centered Design Process
  • User-Centered Design and Agile
  • ISO 9241 Human-Centred Design Principles

Product Design - Prototyping

  • What is a wireframe?
  • What is a prototype?
  • What is a mockup?
  • Prototype Categories
  • Prototype vs. a final product
  • Why to Prototype
  • Prototyping Components and Techniques

Product Development

  • User Personas
  • User stories
  • Scenarios
  • Product Requirements Document or PRD
  • Performing Affinity Mapping
  • Creating Storyboards

Product Testing - Usability Testing

  • Usability Testing Basics
  • Usability Testing Types
  • Planning a Usability Test
  • Usability Testing Methods
  • Pilot Usability Test and Moderation
  • Conducting Usability Test
  • Best Practices for Usability Testing
  • Heuristic Evaluation

Minimum Viable Product

  • Minimum Viable Product Basics
  • Purpose of MVP
  • MVP Elements
  • MVP Benefits
  • Developing Minimum Viable Product
  • Validating Minimum Viable Product
  • Product / Market Fit

Product Marketing

  • Product Marketing Basics
  • Need for Product Marketing
  • How to Market a Product
  • Product Marketing Strategy
  • Pricing Concepts
  • User Engagement
  • Growth Hacking

Product Analytics

  • A/B Testing
  • Segmentation and Funnel Analysis
  • Multivariate Testing
  • Google Analytics
  • Cohort Analysis
  • Web Analytics
  • Product & Engagement Analytics



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