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1. App Marketing - Part 11.1 Building your App Store Presence1.2 App Store Optimization (ASO)1.3 Channeling emotion to improve Ratings & 1.4 Reviews1.5 Leveraging Press & Blogs1.6 Alternative App Stores1.7 Need for independent App Install Tracking1.8 Organic versus Reward Ads1.9 Calculating Estimated Cost per Install (eCPI)1.10 Media Mix to boost Ranking1.11 App Install Creatives2. App Marketing - Part 22.1 Getting the right users - LTV by Traffic 2.2 Source2.3 Optimizing App Install Campaigns2.4 Onboarding Flow2.5 Profiling Mobile App Users 2.6 App Deeplinking2.7 App Indexing2.8 Drive virality through App Referrals2.9 Churn Prevention2.10 Re-engaging with Push Notifications2.11 Re-targeting Ads2.12 Tracking your Competition3. App Monetization3.1 Overview of App Business Models3.2 Approaches to Monetize Apps3.3 Advertising based Monetization3.4 Banner versus Native Ads3.5 Freemium models with In-App Purchases3.6 Combining IAP with Reward Ads3.7 Subscription based Services3.8 Finding the Right Ad Monetization Partner
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