Table of Content
 


1. App Marketing - Part 1
1.1 Building your App Store Presence
1.2 App Store Optimization (ASO)
1.3 Channeling emotion to improve Ratings &
1.4 Reviews
1.5 Leveraging Press & Blogs
1.6 Alternative App Stores
1.7 Need for independent App Install Tracking
1.8 Organic versus Reward Ads
1.9 Calculating Estimated Cost per Install (eCPI)
1.10 Media Mix to boost Ranking
1.11 App Install Creatives


2. App Marketing - Part 2
2.1 Getting the right users - LTV by Traffic
2.2 Source
2.3 Optimizing App Install Campaigns
2.4 Onboarding Flow
2.5 Profiling Mobile App Users
2.6 App Deeplinking
2.7 App Indexing
2.8 Drive virality through App Referrals
2.9 Churn Prevention
2.10 Re-engaging with Push Notifications
2.11 Re-targeting Ads
2.12 Tracking your Competition


3. App Monetization
3.1 Overview of App Business Models
3.2 Approaches to Monetize Apps
3.3 Advertising based Monetization
3.4 Banner versus Native Ads
3.5 Freemium models with In-App Purchases
3.6 Combining IAP with Reward Ads
3.7 Subscription based Services
3.8 Finding the Right Ad Monetization Partner



Apply for certification

https://www.vskills.in/certification/Digital-Media/Mobile-App-Marketing-Master