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Analytics, a business process includes data collection, processing, analysis and interpretation for better decision making and gaining insights.
Globalization and increased competition across the world, has made optimizing business processes and informed business decisions making, more relevant. Analytics is the tool to effectively compete as it provides, insights and informed decision making.
Marketing analytics is differentiating factor for the effectiveness of marketing processes and factors affecting it.
Sales analytics helps in understanding the effectiveness of sales processes and factors affecting its performance.
The course covers
Job seekers looking to find employment in marketing, sales, customer engagement or marketing research compliance departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Marketing and Sales Analytics Professionals are in great demand. Companies specializing marketing, sales, brand management and consultancy, are constantly hiring skilled Vskills Certified Marketing and Sales Analytics Professional. Various public and private companies also need Marketing and Sales Analytics Professional for their requirement for marketing optimization and analysis.