Table of Content
 

 

Deliverability

  • Setting up an Email Marketing Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated IPs
  • Reverse DNS
  • MX Record
  • White listing
  • Response Handlers
  • Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House e-newsletters

Effective Creative

  • Introducing: CRABS
  • Does your email have crabs?
  • Email template model
  • Best Practices
  • NLP Demonstrations (neuro linguistic programming) to understand customers better

Nurturing & Automation

  • Tools to enhance lead nurturing
  • Enhance better reach
  • Analyze behavior patterns
  • Analytics
  • Automation and more

Resources to do situational analysis and progressive

  • Customer personal tool kit
  • Complete email marketing worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy toolkit
  • Email contact strategy template
  • Email campaign calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web resources to improve subject lines, html codes, spam testers and deliverability issues

 

Apply for certification

https://www.vskills.in/certification/Digital-Media/Email-Marketing-Master-Certification