Social Media Marketing Introduction

• Social Media Marketing
• Social Media Portals
• Social News Sites
• Social Book marking Sites
• Introduction to Social Networks
• Importance of the Web in Giving Consumers A Voice
• How to join the Conversation
• Content is not everything in Online Marketing

Goal Setting In A Social Environment

• Overcoming Fear about Uncontrolled Messages
• Importance of Being Transparent
• Importance of Listening
• Setting Goals for the Social Media Marketing Campaign
• Advantages of Increased Traffic
• Increases in Brand Awareness
• Improved Search Rankings
• Reputation Management
• Increased Sales in Your Product or Service
• Established Expert
• Researching the Social Media Community
• Planning for the Kind of Content the Audience Prefers
• Handling Negative Backlash
• Manpower for Social Media Marketing
• Apetite for Taking Risks
• Pursuing Social Media Marketing

Networking And Implementing The Social Media Strategy

• Planning for the Social Media Strategy
• Getting Ideas
• Bureaucratic Hurdles
• Importance of Networking
• Role of Community Managers

Participation In Marketing

• Public Relations and Marketing
• Reputation Management
• What to Do Improve the Reputation of the Company

Using Blogs To Communicate And Learn

• A Brief History of Blogs
• Blogs as Online Influencers
• Features and Functionality
• Various kinds of Blogging Platforms
• Planning for the Blog
• Writing for Blog Audiences
• Using the Blog’s Voice
• Techniques of Blogging
• Getting Fresh Content for the Blog
• Additional Features for Blog
• Corporate Social Media Strategy for Blogging

Use Of Microblogging For Business

• History of Twitter
• Usage of Twitter
• Case Study
• Use of Twitter as an Official Channel
• Building a Personal Brand
• Tweeting From Anywhere
• Promoted Tweets, Trends and Accounts dashboards
• Case Study

Facebook Marketing

• Introduction to Social Networking Sites
• FACEBOOK
• Profile Customization and Blog Posts
• The Facebook “Product” Page
• Paid Advertising on Facebook
• Facebook Groups, User Profiles, or Fan Pages
• Facebook Applications for Marketing
• Case Study

Linkedin Marketing

• Getting Professional with LinkedIn
• LinkedIn Answers, events, messaging & testimonials
• User Groups of Linkedin
• Conclusion

Informing The Public

• Social Search
• Wikipedia: The Living Encyclopedia
• Discussion
• Wikipedia social media optimization
• Being cautious when editing Wikipedia
• Mahalo
• Using Yahoo! Answers for Social Media Marketing
• Being Aware of the Latest Questions
• Importance of Knowledge

The Social Book marking Space

• Evolution of bookmaking
• Tags
• Integration of social bookmaking into Search Results
• Using Social Book marking Sites
• The Stumbleupon Toolbar
• Sharing content with all one’s friends in one attempt
• Stumbling and reviewing content
• Understanding StumbleUpon user page
• Interacting with tags
• Delicious.com
• Diigo
• Other Social Book marking Sites

Bringing Page Views From Social News

• The importance of Social News
• Factors Influencing Social News Front Page Promotion
• Succeeding on Social News Sites
• Building the right kind of content
• Benefits of social news promotion in social media marketing goals
• Other important sites in Social News
• General Social News Sites

Importance Of Photography, Videos And Pod casting

• Using pictures for marketing
• Flickr
• Other Top Photo-Sharing Sites
• Photoblogs and Galleries
• Video Marketing
• Marketing on Youtube

Youtube Marketing

• Viral video and branding
• Social sharing, comments and reviews
• Podcasts and Ads inside Videos

Google+ Marketing

• Google+ Basics and Sharings
• Google+ Integration and promotion
• Google+ Tools

Integration Of Different Things

• Revealing one’s true identity
• The social media workflow
• Return on Investment
• Other important things in social media
• Remember the Community
• Thinking outside Social Media Communities: Face-to-Face Interactions
• Showing Creativity Online
• Conclusion

Other Platforms

• Social media widgets and mashups
• RSS, Tagging and Blogging
• Wikis

Metrics and ROI

• Social Media Optimization
• Conversion and performance metrics
• Testing tools and ROI calculation
• Social media platform tools

Future Trends

• Online Reputation and Brand management
• Social Commerce
• Crowd sourcing & Collaboration Techniques
• Data Portability
• Privacy and Legal Issues

Apply for Certification

https://www.vskills.in/certification/Certified-Social-Media-Marketing-Professional