Learning Resources
 

 

Understanding Public Relations as a discipline

  • Rationale for Public Relations
  • Community and Public Relations
  • Implications of Public Relations
  • Interpersonal Communication and Public Relations
  • Public Relations Field Dynamics
  • Public Relations Historical and Social Role

Public Relations Principle and Practices

  • Public Relations Functions and Key Processes
  • Relationship between Public Relations and Marketing
  • Public Relations Law
  • Integrated Planning and Evaluation
  • Public Relations and Conflict Resolution

Reputation, image and Impression Management

  • Perspective on Reputation Management - Concepts and Practices
  • Impression Management

Public Relations Ethics

  • Educating Practitioners
  • Social Responsibility
  • Public Relations Ethics - Theory and Practice
  • Applicable instruments to Public Relations

Public Relations Risks and Issues

  • Political Issues
  • Economic Issues
  • Socio-cultural Issues
  • Technical Issues
  • Legal Issues

Communication Crisis and Relationship Building

  • Critical Thinking Skills for Reading and Writing
  • Strategic Planning and Communication Practices
  • Communication Crisis Management
  • Image Restoration
  • Relationships within Communities

Apply for Certification

https://www.vskills.in/certification/Certified-Public-Relations-Officer