Understanding Public Relations as a discipline

• Rationale for Public Relations
• Community and Public Relations
• Implications of Public Relations
• Interpersonal Communication and Public Relations
• Public Relations Field Dynamics
• Public Relations Historical and Social Role

Public Relations Principle and Practices

• Public Relations Functions and Key Processes
• Relationship between Public Relations and Marketing
• Public Relations Law
• Integrated Planning and Evaluation
• Public Relations and Conflict Resolution

Reputation, image and Impression Management

• Perspective on Reputation Management - Concepts and Practices
• Impression Management

Public Relations Ethics

• Educating Practitioners
• Social Responsibility
• Public Relations Ethics - Theory and Practice
• Applicable instruments to Public Relations

Public Relations Risks and Issues

• Political Issues
• Economic Issues
• Socio-cultural Issues
• Technical Issues
• Legal Issues

Communication Crisis and Relationship Building

• Critical Thinking Skills for Reading and Writing
• Strategic Planning and Communication Practices
• Communication Crisis Management
• Image Restoration
• Relationships within Communities

Apply for Certification

https://www.vskills.in/certification/Certified-Public-Relations-Officer