The simplest way to specify a string is to enclose it in single quotes (the character ').

To specify a literal single quote, escape it with a backslash (\). To specify a literal backslash, double it (\\). All other instances of backslash will be treated as a literal backslash: this means that the other escape sequences you might be used to, such as \r or \n, will be output literally as specified rather than having any special meaning.

Note: Unlike the double-quoted and heredoc syntaxes, variables and escape sequences for special characters will not be expanded when they occur in single quoted strings.

echo 'this is a simple string';

echo 'You can also have embedded newlines in
strings this way as it is
okay to do';

// Outputs: Arnold once said: "I'll be back"
echo 'Arnold once said: "I\'ll be back"';

// Outputs: You deleted C:\*.*?
echo 'You deleted C:\\*.*?';

// Outputs: You deleted C:\*.*?
echo 'You deleted C:\*.*?';

// Outputs: This will not expand: \n a newline
echo 'This will not expand: \n a newline';

// Outputs: Variables do not $expand $either
echo 'Variables do not $expand $either';
?>