Why Mobile Marketing is Critical for Success

• Power of Mobile
• The Indian Mobile Movement
• The Mobile Toolkit and current unplanned usage of Mobile
• Consumers Mobile Lifestyle
• Ecosystem Overview: Mobile Web
• Ecosystem Overview: Mobile Apps
• Understanding Micro-Moments & Mobile-led
• Customer Journeys
• Mobile Payments
• Mobile CRM

Leveraging key Mobile Ad Formats

• Introduction to Mobile Ads on Google Adwords
• Types of Mobile Ads
• Ad Extensions for Mobile Apps
• Linking Google Play & Adwords
• Interstitial Mobile App Campaign
• Language targeting in Mobile App Installs Campaign

Usability & Building Your Mobile Presence

• What is the User Interface?
• What is the User Experience?
• Why is it critical to create an ideal User?
• Mobile Website UI: Best Practices
• Understanding and applying Responsive
• Design to your content
• Choosing between Mobile Specific UI versus Responsive Design
• Mobile Search Optimization
• Native versus Hybrid versus Mobile Web
• Mobile Apps: UI / UX Frameworks
• Integrating your Mobile Strategy into your marketing strategy (online / offline)

Mobile Advertisements (Part 1)

• Driving Mobile App Downloads
• Mobile Engagement Campaigns
• Google Display Network for Mobile Apps
• Managing Placement Ads for Mobile Campaign
• Bidding Strategy for Mobile App installs
• Set-up Google Analytics for Mobile App
• Setting conversion tracking
• Tracking Mobile App conversions

Mobile Advertisements (Part II & III)

• Remarketing for App Engagement
• Landing page for Mobile App
• Install Campaign
• Optimizing Mobile App Campaigns
• Advanced options for campaign on mobile
• Landing Pages for Mobile App Targeted Ads
• Best practice checklist for mobile success
• Mobile Media Mix
• Understanding multiple mobile ad platforms
• Introduction to platforms like Admob, inmobi etc.

App Marketing - Part 1

• Building your App Store Presence
• App Store Optimization (ASO)
• Channeling emotion to improve Ratings &
• Reviews
• Leveraging Press & Blogs
• Alternative App Stores
• Need for independent App Install Tracking
• Organic versus Reward Ads
• Calculating Estimated Cost per Install (eCPI)
• Media Mix to boost Ranking
• App Install Creatives

App Marketing - Part 2

• Getting the right users - LTV by Traffic Source
• Optimizing App Install Campaigns
• Onboarding Flow
• Profiling Mobile App Users
• App Deeplinking
• App Indexing
• Drive virality through App Referrals
• Churn Prevention
• Re-engaging with Push Notifications
• Re-targeting Ads
• Tracking your Competition

App Monetization

• Overview of App Business Models
• Approaches to Monetize Apps
• Advertising based Monetization
• Banner versus Native Ads
• Freemium models with In-App Purchases
• Combining IAP with Reward Ads
• Subscription based Services
• Finding the Right Ad Monetization Partner

Measuring Success

• Measuring Messaging
• SMS Tracking
• Mobile Web Analytics
• Application Usage Analytics
• LTV by Acquisition Source
• Campaign Optimization
• Integrated message platforms
• M-Commerce measurements
• Non-response based measures

Apply for Certification

https://www.vskills.in/certification/Digital-Media/Certified-Mobile-Marketing-Master