Table of Content
Why Mobile Marketing is Critical for Success
- Power of Mobile
- The Indian Mobile Movement
- The Mobile Toolkit and current unplanned usage of Mobile
- Consumers Mobile Lifestyle
- Ecosystem Overview: Mobile Web
- Ecosystem Overview: Mobile Apps
- Understanding Micro-Moments & Mobile-led
- Customer Journeys
- Mobile Payments
- Mobile CRM
Leveraging key Mobile Ad Formats
- Introduction to Mobile Ads on Google Adwords
- Types of Mobile Ads
- Ad Extensions for Mobile Apps
- Linking Google Play & Adwords
- Interstitial Mobile App Campaign
- Language targeting in Mobile App Installs Campaign
Usability & Building Your Mobile Presence
- What is the User Interface?
- What is the User Experience?
- Why is it critical to create an ideal User?
- Mobile Website UI: Best Practices
- Understanding and applying Responsive
- Design to your content
- Choosing between Mobile Specific UI versus Responsive Design
- Mobile Search Optimization
- Native versus Hybrid versus Mobile Web
- Mobile Apps: UI / UX Frameworks
- Integrating your Mobile Strategy into your marketing strategy (online / offline)
Mobile Advertisements (Part 1)
- Driving Mobile App Downloads
- Mobile Engagement Campaigns
- Google Display Network for Mobile Apps
- Managing Placement Ads for Mobile Campaign
- Bidding Strategy for Mobile App installs
- Set-up Google Analytics for Mobile App
- Setting conversion tracking
- Tracking Mobile App conversions
Mobile Advertisements (Part II & III)
- Remarketing for App Engagement
- Landing page for Mobile App
- Install Campaign
- Optimizing Mobile App Campaigns
- Advanced options for campaign on mobile
- Landing Pages for Mobile App Targeted Ads
- Best practice checklist for mobile success
- Mobile Media Mix
- Understanding multiple mobile ad platforms
- Introduction to platforms like Admob, inmobi etc.
App Marketing - Part 1
- Building your App Store Presence
- App Store Optimization (ASO)
- Channeling emotion to improve Ratings &
- Reviews
- Leveraging Press & Blogs
- Alternative App Stores
- Need for independent App Install Tracking
- Organic versus Reward Ads
- Calculating Estimated Cost per Install (eCPI)
- Media Mix to boost Ranking
- App Install Creatives
App Marketing - Part 2
- Getting the right users - LTV by Traffic Source
- Optimizing App Install Campaigns
- Onboarding Flow
- Profiling Mobile App Users
- App Deeplinking
- App Indexing
- Drive virality through App Referrals
- Churn Prevention
- Re-engaging with Push Notifications
- Re-targeting Ads
- Tracking your Competition
App Monetization
- Overview of App Business Models
- Approaches to Monetize Apps
- Advertising based Monetization
- Banner versus Native Ads
- Freemium models with In-App Purchases
- Combining IAP with Reward Ads
- Subscription based Services
- Finding the Right Ad Monetization Partner
Measuring Success
- Measuring Messaging
- SMS Tracking
- Mobile Web Analytics
- Application Usage Analytics
- LTV by Acquisition Source
- Campaign Optimization
- Integrated message platforms
- M-Commerce measurements
- Non-response based measures