Introduction to Marketing Management

• Explaining the term Marketing and it’s core concepts
• Describing the marketing environment and steps for company orientation towards market place
• Illustrating the differences between sales & marketing

Developing Marketing Strategies and Plans

• Elucidating the process for developing marketing strategy and plans by mission statement and encompassing the market and competition (both direct and indirect)
• Describing with an sample marketing plan outline

Capturing Marketing Insights

• Detailing the basics and usage of marketing information systems
• Explaining the techniques for analysing the macro environment and marketing research
• Understanding the techniques for measuring marketing productivity, forecasting and demand measurement with emphasis on marketing mix modeling

Connecting with Customers

• Explaining the nedd and process of creating customer value, satisfaction, and loyalty.
• Describing the steps for maximizing customer lifetime value along with cultivating customer relationships by utilizing the customer database and marketing

Analyzing Consumer Markets

• Detailing the factors influencing consumer behavior
• Illustrating the major psychological processes of consumers
• Describing consumer decision process for buying

Analyzing Business Markets

• Understanding the concept and application of organizational buying
• Describing the business buying decision and procurement process
• Elucidating the factors involved in managing B2B customer relationships

Identifying Market Segments and Targets

• Explaining the various levels of market segmentation
• Detailing the different approaches to segmenting and targeting markets

Building Strong Brands

• Describing the techniques to measure sources of brand equity
• Understanding the concept and importance of brand image
• Detailing the different key success criteria involved in brand building
• Explaining the basics of brand value chain

Developing a Brand Equity Measurement System

• Understanding the process of brand audit for brand equity measurement
• Describing the usage and application of brand equity management system

Shaping the Market Offerings

• Explaining the process of setting the product strategy
• Detailing the steps for designing and managing services for the market
• Understanding the procedure for developing pricing strategies and programs
• Describing the need and utility for business name, promotion and customer service

Delivering Value

• Illustrating the steps for designing and managing integrated marketing channels
• Understanding the role of marketing channels and analyzing customers’ desired service output levels
• Detailing the techniques to identify major channel alternatives
• Explaining the method for managing retailing, wholesaling, and logistics along with channel integration and systems
• Describing the new competition in retailing with focusing the legal and ethical issues in channel relations
• Elucidating the value chain and value delivery for companies’ requirement

E-Commerce Marketing Practices

• Describing the concept of pure-click and brick-and-click companies
• Understanding the basics and usage of M-commerce

Communicating Value

• Explaining the importance and concept of integrated marketing communications
• Describing the techniques for managing personal communications
• Understanding the application and utility of word of mouth, personal selling and sales force

Apply for Certification

https://www.vskills.in/certification/Certified-Marketing-Manager