Sample Questions
 

1. Which marketing principle identifies the purpose and task of marketing
A. Differential Advantage
B. Customer Value
C. Focus
D. None of the above

2. Which marketing principle identifies the completive reality of marketing
A. Differential Advantage
B. Customer Value
C. Focus
D. None of the above

3. Which management orientation assumes his or her home country is superior
A. Ethnocentric
B. Polycentric
C. Geocentric
D. None of the above

4. Which management orientation views regions as unique and seeks to deep an integrated strategy
A. Ethnocentric
B. Polycentric
C. Geocentric
D. None of the above

5. What are the benefits of international marketing
A. Survival
B. Growth of Overseas Markets
C. Sales and Profits
D. All of the above


Answers:      1 (B), 2 (A), 3 (A), 4 (C), 5 (D)

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