1. Engagement Magnets: A way to multiply results from existing reach

• Introduction to Engagement Magnets
• Content based engagement magnets: guides, case studies, webinars
• Tool based engagement magnets: audits, strategy toolkits, worksheets

2. Audience Aggregation for Demand Generation

• Importance of Audience Aggregation
• Using Email lists for Audience Aggregation
• Marketing patterns to grow email lists

3. Conversion Optimization

• Understanding the buyer’s psyche
• Designing user flows across your website, emails and other touchpoints
• The framework for online persuasion for lead generation & sales
• Visualizing micro funnels to track buyers through the purchase process
• Landing page optimization & A/B testing

4. Lifecycle Emails & Lead Nurturing

• Identifying stages in buyer’s lifecycle to make leads sales-ready
• Designing lifecycle emails & website customizations
• Drip email marketing for lead nurturing

Apply for Certification

https://www.vskills.in/certification/Certified-Inbound-Marketing-Professional