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If you're working on a Web page or a Word document that will be viewed online, you can animate text; it's a matter of adding a simple font effect.
Just select the text that you want to animate—for example, a heading—and open the Font dialog box (Format menu). Then on the Text Effects tab, choose from the selection of animation effects.
As with any high-impact effect, it's best to use text animation sparingly, limiting your application to individual words and short phrases. Otherwise, you risk diluting their impact, causing visual clutter, and in extreme cases, rendering text unreadable. If you'd like to learn more about creating readable, usable, and accessible documents, take a look at the course