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Recent business development in connection with the present state of world economy evokes the managers to make alterations in their decision making. CompaniesÂ´ managements can make right decisions only with the aid of current and precision information. In addition, managers have to get all information in time. Decisionmaking processes should be realized quickly and under the strong thumb of a competitive environment. Some years ago, for the support of top level of management, information systems development was oriented to decision support systems (DSS). On the present, decision support systems development is transformed to development of business intelligence (BI) systems. Business intelligence technologies provide historical, current, and predictive views of business operations. In business intelligence, described views are represented by reporting, ad-hoc reporting, OLAP analysis etc. With the aid of business intelligence systems development, managers have more possibilities to choose types and structures of information.
The advent of the PC, the Internet, and ultimately ecommerce, has brought a revolution in business intelligence. However, it has also proven to be a double-edged sword. The sheer volume of information we can gather now is overwhelming for any human team to keep up with, properly analyze, and utilize effectively There is so much information that it becomes unmanageable.
A lot of information is available at low cost or, better yet, for free. I guess we all knew it was headed this way, but we probably didn't anticipate it would come so quickly. We now need computers to analyze our business intelligence for us.
Luckily, computers can go farther than mere rudimentary analysis. With the right business intelligence system, you can have the software decide when to reorder stock at the right time so you won't run out of exactly what you need, based on an analysis of seasonal marketing trends.
What assails businesses today is information overload. What is worse is that many involved in ecommerce are drunk with SEO. They exaggerate the significance of SEO and neglect the real meat of business intelligence. It is true that in your SEO campaign SEO business intelligence is important. But in the normal course of business, SEO plays a small part in the big ecommerce picture.
The only businesses that spend all their time thinking SEO and succeed are businesses that offer SEO services. You've got to get past mere SEO in order to get business started.
Business Intelligence Relevance
To fully appreciate the importance and power of business intelligence, here is a list of questions that it helps you answers. Once you go through this list, you will realize that business intelligence is an absolute necessity for ecommerce.