Why should I take this certification?
This Vskills Services Marketing Certification will teach you important & crucial concepts in Services Marketing. Learn about marketing of service offerings in Indian and International markets. The certification tests the candidates on various areas in marketing management, MIS, CRM, market research, market segmentation, service strategy, Pricing, Demand management, consumer protection law, international marketing service failure and recovery.
Study & Learn
- Marketing Management & Consumer Behavior
- MIS & Market Research
- Services Strategy
- Market Segmentation
- Service Branding & Visual Merchandising
- Pricing & Distribution
- External & Internal Marketing
- Service Quality Management
- International Marketing
- Consumer Relationship Management
How will I benefit from this certification?
Services Marketing Managers are in great demand. Companies specializing in marketing & offering services are constantly hiring skilled services marketing managers. Various public and private companies also need services marketing managers for their marketing departments.
Services Marketing Manager Table of Contents
https://www.vskills.in/certification/certified-services-marketing-manager-table-of-contents
Services Marketing Manager Tutorial
http://vskills.in/certification/tutorial/marketing/certified-services-marketing-manager/
Services Marketing Manager Sample Questions
https://www.vskills.in/certification/certified-services-marketing-manager-sample-questions
Services Marketing Manager Practice Test
http://www.vskills.in/practice/services-marketing
Services Marketing Manager Interview Questions
https://www.vskills.in/interview-questions/sales-marketing-interview-questions/services-marketing-interview-questions
Companies that hire Service Marketing Manager
Vskills Certified Candidates will find employment opportunities in big companies like Cipla, Unilever, HCL, Adani, Titan, Sun Pharma, Philips, Info edge, Fortis, Accenture, IBM India, Mahindra, Colgate MasterCard, etc.
Service Marketing Manager Blogs
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Service Marketing Manager Jobs
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Service Marketing Manager Internships
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Apply for Services Marketing Manager Certification
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TABLE OF CONTENT
Introduction to Services Marketing
- Service Basics and Differences with Goods
- Service Characteristics
- Growth and Career Opportunities
Marketing Management
- Marketing Basics
- The Value Proposition
- Marketing Philosophies and Challenges
- Marketing Planning and Tasks
The Marketing Environment
- Micro and Macro Environment
- Indian Industrial Policy of 1991
Services Sector Enterprise
- Operational Characteristics
- Service Tax
Consumer Behavior
- Indian Consumer Basics
- Consumers Expectations and Psychological Factors
- The Purchase Decision Process
MIS and Market Research
- MIS Basics and Role
- Marketing Research Methods
- Online Marketing Research
Services Strategy
- Strategic Planning Process
- Market-oriented Strategy
- Corporate Strategy and Social Responsibility
Market Segmentation
- Segmenting Consumers
- Segmentation Criteria
- Segmentation Customization and Stages
Addressing the Competition
- Competition Types
- Competition Analysis
- Competition Strategies
Demand Management
- Demand Patterns
- Demand Forecasting
- Demand Management
The Service Package
- Customer Value Hierarchy
- Success Factors
Service Branding
- Service Branding Basics and Benefits
- Brand Equity and Positioning
Visual Merchandising
- Physical Evidence
- Visual Merchandising
Pricing
- Influencing Attributes
- Pricing Approach and Strategies
Distribution
- Service Distribution
- E- Retailing
Internal Marketing
- Internal Marketing Objectives and Strategies
- Employee Development
- Internal Marketing Challenges
External Marketing
- External marketing Need and Basics
- Communication Campaign
- Success Factors
Interactive Marketing
- Customer Interaction and Roles
- Service Interaction Process
- Enhancing Customer Participation
Service Quality Management
- Service Quality and Determinants
- Services Quality Process and Audit
- Service Excellence
Service Failures and Recovery
- Customer Grievances
- Complaint Management
- Service Recovery
- Measuring Satisfaction
Customer Relationship Management
- CRM Basics and Benefits
- CRM organization and Interaction
- E-CRM
International Marketing
- International Market
- Trade Barriers and WTO
- International Marketing Programme
Consumer Protection in Services
- Consumer Expectations and Concerns
- Consumer Protection Act and NCDRC
- Service Disruption
- RTI
Case Studies
- Banking Services
- Transport Services
- Hospital Services
- Educational Services
- Tourism Services
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