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1. What are some advantages of understanding how mobile technology is applied in customer serviceA. Knowing how to provide content to customers more easilyB. Recognizing how the technology can be used to build customer rapportC. Understanding how to give customers 24/7 accessD. All of these2. What does value refers toA. set of featuresB. product benefitsC. psychological benefits offeredD. All of these3. Which of the following refers to selective perceptionA. avoiding painful messagesB. avoiding threatening messagesC. a lower awareness of stimuli irrelevant to their needsD. All of these4. How does a customer forms a attitudeA. Repeated exposure to objectsB. Classical conditioningC. Exposure to live and symbolic modelsD. All of these5. What does the positioning conveysA. meaning of the productB. concept of the productC. how product fulfills a consumer needD. All of theseAnswers: 1 (D), 2 (D), 3 (D), 4 (D), 5 (D)
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