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Govt. Certified Merchandiser Professional

Fashion Merchandising

  • Introduction
  • Merchandise Department

Fashion Buyer

  • Qualities of a Successful Buyer
  • Buyer Rights
  • Qualities of a Successful Buyer

Fashion Forecasting

  • Forecasting fashion trends
  • Market Reports

Visual Merchandising

  • History
  • Window Display
  • Shelves in the Clothes
  • Cross-Mix Merchandising
  • Props
  • Colour
  • Lighting
  • Graphics & Signage
  • Shop Interior
  • Senses Seduction
  • Stocking Basics
  • Repetition

Design Principles and Elements

  • Design Elements
  • Principles of Design

Color Theory

  • Historical Background
  • Color Abstractions
  • Complementary Colors
  • Warm vs. cool colors
  • Achromatic Colors
  • Tints and shades
  • Split Primary Colors
  • Color Harmony
  • Current Status
  • Basic Techniques for Creating Color Schemes

Retail

  • Types of Retail Outlets
  • Retail Pricing
  • Second-Hand Retail

Consumer Behavior

  • Black Box Model
  • Information search
  • Evaluation of Alternatives
  • Purchase Decision
  • Other Influences
  • Buyer Decision Processes

Packaging and Labelling

  • Purpose
  • Packaging Types
  • Symbols Used
  • Label
  • Specialized Labels
  • Label Stock Types
  • Label Attachment

Pricing

  • Influencing Attributes
  • Pricing Approach and Strategies
  • Cost Sheet Analysis

Fashion Industry

  • Fashion
  • Fashion Industry
  • Social Media and Fashion Industry
  • Advertising through Apps
  • Successful Campaigns

Fast Fashion

  • Category Management
  • Quick Response Method
  • Supply Chain, Vendor Relationships and Internal Relationships
  • Design Lawsuits and Legislation

Target Market

  • Target Markets
  • The Psychology of Target Marketing
  • Benefits of Mass Marketing

Market Segmentation

  • Criteria for Segmenting
  • Methods for Segmenting Consumer Markets
  • Psychographic
  • Supplier Segmentation
  • Positioning Strategies

Product Lifecycle

  • Product Management

Fashion Reflect Lifestyle

  • Goals and Change
  • Types of style

Distribution

  • Physical Distribution, Marketing Logistics, and Supply Chain Management
  • The Physical Distribution Concept
  • Supply Chain Management (SCM)
  • Materials Management
  • Order Processing
  • Inventory Management
  • Production Control and Materials Requirement Planning
  • Just-in-Time (JIT) Logistics Systems

Vendor Management

  • System of Vendor Evaluation
  • Parameters for evaluation of Vendors Performance
  • Social Audit
  • Total Evaluation
  • Guidelines for Purchases through Tender and Negotiations
  • Purchase Review

Export and Import

  • Export
  • Ways of exporting
  • Making the export decision
  • Import
  • Export Documentation
  • Incoterms

Apply for Merchandiser Certification Now!!

http://www.vskills.in/certification/Merchandiser-Certification