Certified Merchandiser

Certified Merchandiser Tutorials

Merchandising is basically the activity of promoting the sale of goods, by presentation in retail outlets. The Vskills Certified Merchandiser course evaluates a candidate, and makes them eligible for the company based on their requirements, as a Merchandising professional. The candidates are examined in various areas in fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing packaging, market segmentation, distribution, vendor management, import, and export.

Why become a Certified Merchandiser?

This course is designed for those who are already working and would like to take this certification for further career progression and also for the professionals and graduates who wish to excel in the area of Merchandising. This certification is one of the best certifications to increase your employment opportunities in today’s competitive market, by showcasing your skills and will also increase your earning potential.

Who should take the Merchandising Certification?

Job seekers who aspire to work in merchandising or in retail departments of various firms and students who wish to make their CV’s strong and improve their skills, this certification will open the doors for such candidates.

Roles and Responsibilities of a Certified Merchandiser

Given below are the Roles and Responsibilities of a Certified Merchandiser.

  • Firstly, to analyze sales figures to identify market trends, customer reactions.
  • Secondly, to plan and develop merchandising strategies
  • Thirdly, to work with buyers, suppliers, and analysts  to negotiate prices, quantities, and time sales
  • According to customer interest and maximize sales level by showcasing the best product
  • Also, to maintain store shelves and inventory and manufacture layout plans for stores
  • Then, to keep a proper eye on stock movement and contemplate markdowns, promotion and price changes, clear outs.
  • Last but not the least, to strengthen customer relationships and with channel partners as well to build pipeline and close deals
  • Subsequently, to keep an update about the industry’s best practices
  • Finally, to predict profits/sales and plan budgets.

Benefits of taking Vskills Certification

Vskills being India’s largest certification providers gives candidates access to top exams as well as provides after exam benefits. This includes:

  • The certifications will have a Government verification tag.
  • The Certification is valid for life.
  • Candidates will get lifelong e-learning access.
  • Access to free Practice Tests.
  • Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and Shine.com.
Exam Process

Exam Details

  • Exam Duration: 60 minutes
  • Vskills Exam Code: VS-1171
  • Number  of questions: 50
  • Maximum marks: 50
  • Passing marks: 25 (50%)
  • Exam Mode: Online
  • There is NO negative marking in this module.

Course Details

Certify and Increase Opportunity.
Govt. Certified Merchandiser Professional

Fashion Merchandising

  • Introduction
  • Merchandise Department

Fashion Buyer

  • Qualities of a Successful Buyer
  • Buyer Rights
  • Qualities of a Successful Buyer

Fashion Forecasting

  • Forecasting fashion trends
  • Market Reports

Visual Merchandising

  • History
  • Window Display
  • Shelves in the Clothes
  • Cross-Mix Merchandising
  • Props
  • Colour
  • Lighting
  • Graphics & Signage
  • Shop Interior
  • Senses Seduction
  • Stocking Basics
  • Repetition

Design Principles and Elements

  • Design Elements
  • Principles of Design

Color Theory

  • Historical Background
  • Color Abstractions
  • Complementary Colors
  • Warm vs. cool colors
  • Achromatic Colors
  • Tints and shades
  • Split Primary Colors
  • Color Harmony
  • Current Status
  • Basic Techniques for Creating Color Schemes


  • Types of Retail Outlets
  • Retail Pricing
  • Second-Hand Retail

Consumer Behavior

  • Black Box Model
  • Information search
  • Evaluation of Alternatives
  • Purchase Decision
  • Other Influences
  • Buyer Decision Processes

Packaging and Labelling

  • Purpose
  • Packaging Types
  • Symbols Used
  • Label
  • Specialized Labels
  • Label Stock Types
  • Label Attachment


  • Influencing Attributes
  • Pricing Approach and Strategies
  • Cost Sheet Analysis

Fashion Industry

  • Fashion
  • Fashion Industry
  • Social Media and Fashion Industry
  • Advertising through Apps
  • Successful Campaigns

Fast Fashion

  • Category Management
  • Quick Response Method
  • Supply Chain, Vendor Relationships and Internal Relationships
  • Design Lawsuits and Legislation

Target Market

  • Target Markets
  • The Psychology of Target Marketing
  • Benefits of Mass Marketing

Market Segmentation

  • Criteria for Segmenting
  • Methods for Segmenting Consumer Markets
  • Psychographic
  • Supplier Segmentation
  • Positioning Strategies

Product Lifecycle

  • Product Management

Fashion Reflect Lifestyle

  • Goals and Change
  • Types of style


  • Physical Distribution, Marketing Logistics, and Supply Chain Management
  • The Physical Distribution Concept
  • Supply Chain Management (SCM)
  • Materials Management
  • Order Processing
  • Inventory Management
  • Production Control and Materials Requirement Planning
  • Just-in-Time (JIT) Logistics Systems

Vendor Management

  • System of Vendor Evaluation
  • Parameters for evaluation of Vendors Performance
  • Social Audit
  • Total Evaluation
  • Guidelines for Purchases through Tender and Negotiations
  • Purchase Review

Export and Import

  • Export
  • Ways of exporting
  • Making the export decision
  • Import
  • Export Documentation
  • Incoterms

Preparation Guide for Certified Merchandiser Exam

Preparing the right strategy for studying and grabbing relevant study resources avoids confusion and saves time. This preparation Guide aim is to ease your learning in regards to the difficult and complex concepts or subject areas. It is an outline of proper and necessary steps that should be taken before the exam for better results. The steps given below will help you and guide you for this certification.

Certified Merchandiser Preparation Guide
Step 1 – Review the Exam Objectives

The very first task for candidates should be to get all the content and topics related to the exam. As it provides a benefit to candidates to understand better during the preparation time. Doing this will help them to understand things more accurately. For the Certified Merchandiser Exam the topics include:

  • Fashion Merchandising
  • Fashion Buyer
  • Fashion Forecasting
  • Visual Merchandising
  • Design Principles and Elements
  • Color Theory
  • Retail
  • Consumer Behavior
  • Packaging and Labelling
  • Pricing
  • Fashion Industry
  • Fast Fashion
  • Target Market
  • Market Segmentation
  • Product Lifecycle
  • Fashion Reflect Lifestyle
  • Distribution
  • Vendor Management
  • Export and Import

Refer: Certified Merchandiser Brochure

Step 2 – Learning with Books

Books boost critical thinking and develop the skills of a student. They bestow proper descriptions of the concepts and helps to memorize it better. Books are a vital source of learning, as they primarily improve your conceptual knowledge. The books mentioned below are the top 3 books that can be referred by candidates for the Certified Merchandiser exam.

  • Fashion Retailing: From managing to merchandising (Basics Fashion Management) by Dimtri Koumbis – The book primarily enlightens upon the fundamental features of management in merchandising and essential elements of a merchandiser
  • Merchandising Mathematics for retailing by Cythia. R. Easterling and Ellen. The book has a deep insight into the mathematical theories in merchandising. Mathematical concepts which are mandatory are present in the book
  • Visual Merchandising – Third Edition: Window and in-store display for retail by Tony Morgan. The book highlights the secrets of visual merchandising and covers both the area’s window dressing and storage areas as well. Glossaries are also present in terms used in the books.
Step 3 – E-Learning and Study Materials

E-learning promotes a consistent process of learning and proves to be a valuable source of learning. It has all necessary concepts summarized in detail, that can be saved on your devices through the website, facilitating access to the content anywhere, anytime. This helps save your time and money, and also increases your motivation level.

Vskills offers E-Learning Study Material for the Certified Merchandiser exam. One very special advantage of Vskills learning material is its timely updates and lifetime access. In addition to supporting your e-learning, Vskills also provides study materials in hard copy for the candidates preferring offline study methods.

Refer: Certified Merchandiser Sample Chapter

Step 4 – Check your Progress with Practice Tests

In any field before implementing your knowledge, regular practice is essential. And when you are preparing for an exam, practice tests help you achieve better results. Taking these regular mock assessments increases your stamina and motivates you to do better than before. Moreover, it helps rectify possible errors that you can make in the final exam. So Start Practicing Now!

Certified Merchandiser Practice Tests
Job Interview Questions

Prepare for your next job Interview with Vskills Latest online Interview questions, these questions are created by experts to help you to overcome the interview fear.

Enrich your skills with our resources to increase your career benefits and pass the Certified Merchandiser exam. Start Practicing Now

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