Product its reflect the effort of  producer, firm , industry and the one who is involved in its marketing not only this but the effort of samll labour to big CEO . BUT what of your product fails to get customer … all your effort will be considerd a waste ..isn’t ..but wait , there are ways which can helo you to get market for your product .

In toays world with cut throat competition ..there are so many product which confuses the customer which one to buy .. this is the point your real work as seller begains . Highlight your product from others competitor .

these few points may help you to get the sale done :

1.Describe your product clearly and the service you offer.

•  there should be no hidden cost and the prices should be mention adequately .
• try to be specific and to the point.
• try to give your customer  the detail information  about your product
• be honest along with it speak the language of benefit

2. BONUS – in terms of free gift , to attract the custmour.

• Everyone love bonus .It helps in building up  positive emotions around your brand. your customer  will feel  happy and appreciated.as a result  the customers will strongly connect these positive  emotions to your brand .
• In order to make your customer happy .. attach some intersting gifts with your product like free brush with a toothpest , design some interesting package for your product .dding a sample  and using creative packaging system, along with this adding a funny note or an additional feature to your product  will make customer happy  and it might be useful to them.

3. Give clear and detailed information about your  shipping services or any other services.

•  your customer may wants to know about  kind of  the costs and methods of shipping
• reward the ones who spend more than an average customer with a free shipping.

4.Your terms and condition should be very much clear in your customer mind .

• its very important to let your customer about your rule,make sure these rules are simple are simple, understandable and easily available to your customers so they do not have to spend time looking for them.
•  inform your customer about payment rules and regulation ,taxes and refunds or membership programme.

5. Customer private information  should be properly maintained , in case if you are using it for your proffessional purpose .

• nowadays  people are very careful about providing their personal data. so its very important for your customer to know where you are going to use their data .

6. See your past cutomer response for your product , which might helo you to forcast your future sale of that product.

• its always good to prepare questionnaire about the favourable response of your customer .it will help you to forecast the sale of your product .

7. Let your customer know about credibility of your firm – brand and status in the market.

•  always try to build  credibility from the very first day.let you customer know about your  legal  certificates, licenses or testimonials, show them your website.Build credibility from day number one.

8. At last , be reachable .. its very important in todays 4g world , where everything is just a switch away .

• its very important for you to  let your customer to know the  correct name of your company  , contact details and time frames within which the customers may contact you.
• social media this is something which helps you to stay in touch with your customer ,so do not forget to provide them  with the specific link.

conclusion :Try to make your custmour happy and satisfied .this is the real path which will make your product to get higher value in your customer eyes . Solid action plan is what tou requird to sell your product. Deliver your product on time without makinh any mistake .ry not to make  mistakes. If you show your customers loyalty, they will show you theirs. Your effort to highlight your product in the market will forsure give you the return ..all you need is convincing sellers with good way to handle your custmour ..so look for the one who is well quallified instaed of hiring anyone with instead of job ..focus on quality of seller and then they will bring your custmour and your profit will raise high. All your efforts will definitely goin g to pay off in the long term.

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We all have personal and professional ambitions whether these include wanting to run a marathon enter a poetry contest learn to cook or make a  career move . according to Forbes a magazine only 8 per cent of people actually achieve their  new year resolution,why are so few of us successful in completing the steps between wanting and doing?your success may depend on the  very first stage ;setting your goal,unless you know where you are heading its hard to know if you are on the right track . Effectively setting goals can be very motivating and can make the difference when it comes to achieving your objectives.

1. First of all you should question your motivation and incentives .Is it really something you would like to do?you need to do so me soul searching and ask yourself why you really want to climb that mountain or paint it or move it for that matter,do you want that challenging position because of the external rewards like money or status or because you will find it interesting and exciting?if the answer to this question is simply because you  want to ,you need to dig a little deeper -as not having a clear motive will just end in frustration.

2. Whatever your motivation in business, it often helps to be smart .this is an acronym that can be used to guide you when establishing your goals.Be

• specific ,not general .
• measurable ,decide at the start how you will measure your success..
• attainable,it is not an impossible task for you.
• relevant ,ask yourself how it fits into your future plans..
• time bound ,having a clear time frame will help you plan and execute it.

3. Once you have written down your plan its time to zoom in a bit closer, think of all the different steps..involved and try  try to break the whole task down into a manageable chunks .this could be the time to get out that notebook and start making some spider diagrams or listing bullet points,this planning stage also requires you to take into account all the resources involved time money people equipment etc.. start with where you want to be and plan backwards to where you are now . this will help you to stop obstacles before you run into them going forwards.

4.  Next there is one important thing left to do, follow your plan this is not always an easy thing to do ,,but here are some strategies that can help .  Rudyard Kipling said that words are the most powerful drug in the world .modern science has proven that words affect our brains, when you see negative words you brain release stress  producing hormones and neurotransmitter . positive words on the other hand lower physical and emotional stress which means that we feel better and are more likely to be motivated and active ,so give yourself of all the positive things to come from achieving your goal.

5. Visualisation is yet another powerful; tool used  my many famous sportsman and performers.  according to experiments the brain does not distinguish mush between victualling and actually  practising or rehearsing something.which is good news for us , this means that it is a proven technique that can help set you up for success, by imaging yourself doing something perfectly  ,you are actually increasing  you chance of exciting it flawlessly in  real life .

6.Another started recommend by experts is keeping track of your progress in a diary ,log chart  ,sharing this with your partner ,friends  or on a social networks can also be a great motivator when it comes to a personal fitness many apps are available that allow you to do just that and increase your chance of making it happen .

7. While  last trends .there might be a more effective way for you to get to the finish line .so think smart plan formula  visualize track and adapt and you will be well on your way to success.p with try to think outside the box and keep while it is important to give it your best and make thing happen sometime else we need to deal with unexpected situations and our plans need to change accordingly ,if for any reason you decide to give up on your goal try  to replace it with something else ,also try to think out of box and keep up with the latest trends. their might be a more effective way for you to get to the finish line, so think smart plan formulate and visualise track and adapt and you will be on your way to success.

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ENTREPRENEUR always look for  the financial projection for a  new start-up even before the project is built and market is still being defined . this is because its very important for them to know whether there is really a business from that idea.

In life creating something out of nothing  is really rewarding . if you have a love for an start-up then you should not let it die. in order to increase the chance of your success ,here are few points which might help you to get a real start

Never define yourself as entry point ;my point is not about start-up are bad but if you want to be more than a small entrepreneurial project, so just  stop calling yourself a start-up  ,come-on its high time for you to put on your big boy paints and start calling  your self a business. So these few tips might help you to get a start.

1. Change your thinking

You need to think what your start-up is going to create in terms of value and for whom you are creating this value.If you are thinking that the big giants like Google, Facebook and Twitter  all such  entrepreneur  make all their money from advertising, but that’s not how they started.they started with the problems of their customers because just like dog is man best friends and diamond is women best friend…just like that customer is entrepreneur best friend They  first solved their user problem . You might not want to monetize directly from your customers but if you were gone would they miss you? That’s value. 

Don’t try to monetize million of users instead think how to create a genuine ,tangible value for one person.

3. Change your environment

We all have read the quote “Birds of a feather flock together. I get it, I really do.” If you are thinking to  go through this insane learning curve that comes with starting a business then you are  massively tempting to surround yourself with other people that are going through that same  process.

In the world of start-up there are so many   books  must have  read,attending networking event  , the various  exhibitions  and you must be working at  the co-location space . this language use to define a start-up

working with start-up environment is really exciting and fun-loving and is different from traditional office work of 9 to 5..its active 24 hours hours on various social media

Except that it is nuts! 

If you really want to be a master start-up then stop playing in this crazy environment you are playing in.play in that environment where you clients stay.  Adapt ourselves to the environment we’re in just like human nature. 

APART  FROM ALL THIS ,YOU NEED TO HAVE A CREDIBLE FINANCIAL PROJECTION LIKE:

1. Financial projection must show a rational business strategy. —

• I have read in a newspaper a  start-up with financial projection of about  50 million which is impractical not even a  Google and Facebook do that .its not a credible financial projection .
• financial projection should show revenue ,profit and expenses ,funding.

2.Show a liquidity event and investors return at the end of the period.-—

• if you really want to catch the eye of an investor on your start-up then you need to show a financial path which gives a satisfying  return of approx 10 times of their investment.

3. Base on your funding request on projected cash shortfalls.

• if you expect that in future there might be a shortfall in cash before breaking even ,it will be good for you to buffer that amount by 20% and ask the investor to cover the rest .in return your investor get an incentive of equity for e  each investment amount

4. Explicitly include funding e expectation as a line item .

• for all the start-up its very important to mark that funding inflows are not revenue ,its your need.
• never shows projection with noted link.

 IN  SHORT  ITS  HIGH  TIME  TO  DO SOME ACTION ,INSTEAD OF PAPER WORK BRING  YOU  IDEA  THAT  GIVE A BUSINESS TO THE ECONOMY

 Conclusion :What I personally feel is ..its very easy to get an idea of business but  applying the same in  real life is really tough . It requires huge investment ,time,efforts and on the top people will be willing to work with you only if you create credibility . SO DON’T JUST FOLLOW PROFIT ,TRACK CREDIBILITY ..PROFIT WILL FOLLOW YOU.

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INVENTORS  is a person who builds a business and undertake financial risk with a hope of earning profit. It will be not wrong to say that inventor or entrepreneur means the same thing, they put lot of effort to build their business and it feels frustrated and surprised when no business evolves.

But the fact is some entrepreneur don’t understand that its really important to have a partner, even the most great entrepreneur don’t understand that its really important to have a partner, even the most entrepreneurs including bill gates and Steve jobs had a partner with complementary skills on the business or technical side.

A PARTNER IS MUST because sometimes an innovative product may fails to get the business but a partner will always be there to share the risk of your business. they may be efficient in getting==

• better customer service
• distribution
• marketing or a new pricing model

we all know Howard Schultz, if you are inventor and looking for a new Howard Schultz then these few tips may work for you to find a complimentary partner.

1. A focus on building a business 

• look for a partner who focus on building a product because most of the inventors  often tag it as a solution looking for a problem.
• who focus on the problem that needs to be solved.
• one who knows how to make money and how to execute the business along with it keeping the customer happy and satisfied

2. Show passions and know how to market .–

• marketing and effective communication is considered to be the best and effective solution to get any attention and traction – you partner must be familiar with these field.
• give a red signal to the partner who thinks “if we built the business the customer will come”  is unlikely to lead to a successful business.
• look for one who has the ability to catch the eye of customer

3. Thinks customer centric v/s technology centric –

• who give privilege to finding and interaction with customers when they required.
• proposition pricing and support must be a top priority of your partner.
• for whom understanding the relevant market segments and market trends is usually more important in building a business than technology trends.

4. Knows how to build and lead a team .–

• its very tough to build a team because a human being is a  lone scientist who don’t have the skills or internet to build a team around them.
• sometimes a team is often seen as a burden to an inventor so the real task of your partner is to make that team a supporting hand not a burden.
• every entrepreneurs know they need a team with many skills and enjoy the leadership role.

5. Show single minded focus on a single idea.–

•  many ideas are easily distracted by new market opportunities or trends. they need the perseverance and focus so look for that partner who has got the understanding of technology which is required in order to focus on a particular idea.

6. Brings realism to solution development projections —

• inventors hate budgets required and scheduled completion dates. So avoid indulging with the partner who schedule invention costs to the number of iterations required because it’s really tough to guarantee such a cost with the ever-changing market.

7. Has an insatiable curiosity and an open mind.—

• successful inventors always look for the one who keep asking question and seeks answers to technical problems. even when the solutions seems impossible because they there partner to build deep knowledge about a subject and able to keep an open mind on what may be the next solution or evolution of the technology.
• so the challenge for you being a inventor is to take a hard look on strengths and weakness of your potential partner  and not be afraid to appreciate the strength of your partner.

8. Follow a disciplined and methodical approach. —

• “Edison reportedly found a thousand of  light bulb filaments that did not work but he persevered in a rigid analysis and testing process until his invention materialized” — Filling a patent and quality testing a requires a level of documentation and a detail orientation -in short if your partner seems to be determined and follow a discipline approach instead of switching from one idea to another then YOU HAVE GOT THE DIAMOND FOR YOUR BUSINESS . JOIN  HAND  AND   START   YOUR  BUSINESS. 🙂

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Life is blessed with different types of relationship be it emotional or professional and as we all know that these relationship sustain only when our our partner is potential , so its very important to X-ray your partner  quality including how his or her finance and family life may affect the business before signing on the dotted lines.

its really tough to build a business ,you might feel that  it’s easy to go alone but even most successful business giants like Facebook or Google need partner to carry them. Having a partner is great way to gain moral and tactical support  BUT ITS VERY IMPORTANT THAT YOU ARE PARTNERING WITH RIGHT PEOPLE.

I don’t  know exactly how to to know the quality of our business partner ,but these few points might help to certain extent.

1. What do you need from business partner.

• you need someone who brings something different to the table than you bring.

•   Look for someone who have better access to market or having a great connection .
• someone having a good equation with people.
• someone who compliment your skill and personality.

2. What is your potential partner financial situation ?

• before getting into a venture you must know the financial status  of your partner.
• if a person is having a huge financial obligation and promises to create a  huge revenue then show red flag  to him.

3. What are the potential partner expectation on the time involved?

• its important to know about the expected time commitment of your partner.
• make sure that the time the  your partner  expect to put into the venture meet your expectation .

4. Is your partners commitment to the business as strong as yours?

• make sure that your partner commitment to the business  is equal to yours.
• Try to keep your personal relationship with your partner away from your financial relationship otherwise it may damage your brand.

5. How would he or she handle the tough situation

• its important to know what your partner will do if he has his back up against the wall and it will happen . the best way to discover this is to look at what he has done in past business ventures .

6. Is there something in your potential partner’s family life that might make the business a     secondary interest?

• its very important to know the family status of your partner for example if your potential partner has a pregnant wife  or is taking care of an elderly parent , he may be distracted from the business .
•  if they are too distracted by a family issue or their family it may be a bad signal for your partnership.

7. What question do they have for me?

• its very important to know what question your partner is having for you in case he is having  nothing to ask. it may be a signal of his disinterest in the business for example  if a potential employee does not ask any question in a job interview . you might be less likely to hire him because of a perceived lack of interest.the same apply to a potential business partner .

8. Are they willing to write everything in writing ?

• many partnership are cemented with a handshake , but this can be a recipe for disaster. its crucial to put it on paper — not only what is expected of each partner,but the consequences if expectations are not met.

9. What Motivates Your Partner?

• In order to form a healthy partnership you should focus on your partners  motivation area potential .
• As we all know profit motivates a firm,higher wages motivate a labour .
• In short asking your partner what motivates them will help you to identify possible misalignments before you enter into any kind of partnership.

10. Is Your Partner Who They Say They Are?

• its very tough to see the real image of everyone but at-least we can try instead of blindly favouring  what our partner is showcasing  .
• If you’re looking for someone with certain connections, verify that they actually have those connections before making a commitment.

In addition, pay careful attention to what others who have worked with them have to say, as reading between the  lines can reveal character flaws that might not otherwise be disclosed. And finally, consider their reputation in the  community. This way, you can be sure that you’re working with a reliable, trustworthy partnership candidate.

 At last the do you really need a partner.

if you can get someone to do something without giving them a stake in your business its always better. People get wrapped in the idea if needing to work with someone but its not always a good idea. sometimes you need somebody to show up from 9 to 5 work hard and go home

Conclusion; envision the rough times ahead for a new venture because its always  the best time to address potential problems with your partner  at the beginning before emotions run high .you cant predict every potential problem but a good start-up lawyer can help  you work through some of the common problems.

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5 rules that should never be broken if you want to be rich

INVESTMENT- It’s one way to earn profit and make more money but most of us (including me) fear to loss, but being the owner and spender of our money we really need to come-over this fear. As Successful investing is tricky and requires a great deal of expertise and understanding of current trends and market.In that case we really need to know  what we can do in order to get fruit-full result from our investment.

There’s lots of investment advice out there on the internet  ,but these are the five things that we should know in order to get best return from our investment.

“RISK COMES FROM NOT KNOWING WHAT YOU’RE DOING”

     1.Don’t invest in anything you don’t understand :

• Understand the tax implication of your project
• Take the guidance of a  financial advisor and broker as they know best about the market conditions.
•  good financial advisor  will help you get best financial return from your investment.
• Broker might help you to get -BEST INVESTMENT PRODUCT according to your wealth status and market conditions.
• Don’t invest unless you know inside and out of that product.
• Apart from all the advice ,try to get into that investment which is somewhat  favourable to your working field.

“DON’T PUT ALL EGGS IN ONE BASKET”

     2.Diversify:

• Diversification of your portfolio by investing into various project is very important investing all your money in a single project .
• Diversification reduces the risk of loss
• TRY to invest in those product which are substitute of each other for example tea  and coffee.This is so because loss in one product might lead to the profit in its  substitute product .
• TRY to avoid  investing in complementary  goods : loss in one product  might cause loss in its paired or complementary product .
• Invest  5% of your money in any stock or bond and only 20% in any one segment.

“PRICE IS WHAT YOU PAY AND VALUE IS WHAT YOU GET”

      3.Insist on dividends:

• Never buy a security that  doesn’t pay a dividend or a bond that doesn’t yield interest.
• Don’t let someone live in your spare room for free.

“THE  FOUR  MOST  DANGEROUS  WORDS  IN  INVESTING  ARE– this time is different”

      4.Don’t believe the hype:

• Stocks tips are often designed to attract the investor , they are usually a bunch of hype. so think twice before you follow them.
• Pick a strategy and stick with it.DON’T jump from one strategy  to other with the changing market condition.it might lead to a loss.
• Trust your gut and you money manager.
• Ask your broker to interpret the financial  data on various product in easy language instead of showcasing it with all the hypes.
• Remember your mother advice: if it’s good to be true ,it is.

” TIME IN THE MARKET IS MORE IMPORTANT THAN TIMING THE MARKET “

      5.Don’t be greedy–Adopt a long term perspective:

• You need to follow “B and H”-buy and hold.
•  Don’t sell-out your stock with every ups and down of the market.
• Large profits in short term might attracts you but long term view is must for investor.
• Short term trading might give you return but keep in mind you are a investor not a trader because trading and investing are  two different things

IN LAST  -START SIMPLE : THERE  ARE  LOTS OF  INVESTMENT  OPPORTUNITY  IN  MARKET  BUT   TRY TO  GET  IN- TO  THAT  INVESTMENT  YOU  ARE  FAMILIAR  WITH.

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“Meri maggi 2-minute mein khushiyan” gives you the power to create happiness in 2 minutes.it is one of the largest and most loved food.Generation have grown-up loving its signature taste of masala,apart form this maggi is also attached with the memorable experience of many people.

NESTLE India Ltd’s prepared food division is the owner of maggi noodles.it also deals into various food product like;

1. milk products and nutrition
2. beverages
3. chocolates and cofee
4. maggi

Nestle India is largely composed of maggi.This product shows higest sales volume.maggi gives nestle the power to dominate the noodles market in the woorld second largest populous country.

MAGGI BAN

5th june 2015, was a nightmare for nestle India because its most profitable food product -2minutes maggi noodle was ban by bombay high court.

The food safety and standard authority of india have reported that maggi masala contains higher than permissible levels of lead (MSG).

MAGGI BAN TEACHES NESTLE A LESSON: DON’T PUT ALL EGGS IN ONE BASKET.

This is because of the following reasons

1)Nestle india stock dropped down in four days in a row from the day it was ban.

2)Nestle was stuck by exceptional charges of Rs415.6 crore on account of withdrwal of maggi noodles stock.

3) Nestle india reported that its net domestic sales decreased by 20.6% due to maggi ban and there wsas a derease in its profits and firm revenue.

4)According to a source -recalling and destroying 15day of inventory could lead to a loss of about Rs50CRORE,since for various months maggi remains off shelves and caused a loss of Rs180crore in sales and if we count july also than this figure rise to loss of Rs300 crore in sales.

5)All the ongoing maggi controversy wipes out nearly Rs10000crore from nestle market capital in 5trading sessions.

6)there was a net loss of 64.40crore for the 2nd quarter ended june30,2015.

7) Maggi ban hits the sales of company other product also.

8) Nestle see more than 320crore loss,branduing hit.

9)Ambuja cements is believed to have been paid the amount of Rs20crore for burning the recalled packets of maggi noodles at its cement plant in maharastra.

10) Maggi ban also leads to the closure of various plant and job losses across the value chain of Maggi noodles production.

All this gave a wake-up call to nestle for neglecting its other categories that have been loosing market share.

NEW AGENDA

BRINGING MAGGI BACK IN MARKET IS FIRST PRORITY: NESTLE INDIA CHIEF SURESH NARAYANAN
the company has now identified other categories and looking at opportunites of introducing new product to overcome the challenge that has resulted in the company recording its first quarterly loss in over three decades.

Nestle India trageting to get the maggi on shelves with a new advertisement: we miss you too, says maggi which aims to return to indian markets soon…..

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